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Advertising > Exam Review > Flashcards

Exam Review Flashcards

1
Q

Brand Name

A

Part that can be spoken

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2
Q

Trade Name

A

Used to identify a company or an organization

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3
Q

Brand Mark

A

Symbol, design, or group of letters and cannot be spoken

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4
Q

Trade Character

A

A Brand Mark that has been personified

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5
Q

Trademark

A

A brand that is owned by a business and designated by the ™️

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6
Q

Primary reasons brands are used

A

For identification and differentiation

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7
Q

A benefit that customers get from branding is…

A

Help identify the product/service

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8
Q

A benefit that businesses get from branding is…

A

That the consumers know that the product/service is theirs

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9
Q

Characteristics of a good brand name

A

It looks appealing and it is easy to read

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10
Q

Licensed Brand

A

The legal authorisation by a brand owner to allow another company to use the brand in exchange for a fee

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11
Q

National Brand

A

A product that is branded by the manufacturer and distributed nationally

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12
Q

Family Brand

A

A category of brands in which one brand is used for a group of related products in a product product line

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13
Q

Generic Brand

A

An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion

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14
Q

Brand Loyalty

A

Customers’ allegiance to a particular brand

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15
Q

Something bad about brands

A

Can be confusing and overwhelming due to the number of Brands

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16
Q

Headline should contain _______ words

A

At Least 15

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17
Q

AIDA stand for

A

Attention, Interest, Desire, Action

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18
Q

Part of the ad that clinches the sales

A

Copy

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19
Q

Most important part of the ad

A

Header

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20
Q

Main text of the ad

A

The copy

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21
Q

Signature

A

Business’ name and logo

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22
Q

Importance of White Space

A

Unfilled areas of the print ad

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23
Q

Subhead

A

A line of copy that expands on the selling idea introduced in the headline

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24
Q

Layout

A

It is a way how the ad is designed

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25
Q

Merchandise Art

A

It show the product or service

26
Q

Non-Merchandise Art

A

Doesn’t show the product or service

27
Q

The way how to involved the readers with the headlines is to

A

Ask the most common ask direct question or have an “How To” headline

28
Q

Sense-Appeal Copy

A

Copy make an appeal to one or more of the 5 senses, copy is descriptive and is often accompanied by an illustration

29
Q

Educational Copy

A

Written to increase the public’s knowledge about a product or service, informative in nature

30
Q

Monologue Copy

A

Has the advantage of being able to drive home point

31
Q

Story-Form Copy

A

A sorry must dramatise a product or an idea

32
Q

Institutional Copy

A

Aims to develop goodwill rather than sell merchandise

33
Q

Most potent advertising medium

A

Television

34
Q

Most effective means of communication

A

Human Voice

35
Q

The first step in writing a broadcast script

A

Copywriting

36
Q

Jingles

A

Short, catchy song that had memory value

37
Q

Best medium for demonstrating a product

A

TV

38
Q

Good points to Radio Advertising

A

It uses a human voice and easy to change copy

39
Q

Bad points to Radio Advertising

A

No pictures, moves rapidly, and you can’t go back to study it

40
Q

Good points to Television Advertising

A

(Moving)Picture

41
Q

Bad points to Television Advertising

A

Expensive, not everyone is listening nor watching

42
Q

Most expensive time for Radio Advertising is…

A

Drive Time

43
Q

Most expensive time for Television Advertising is…

A

Prime Time

44
Q

DECA

A

A group of marketing students

45
Q

DECA Facts

A

The Texas Association of DECA is divided into 11 district, MHS is in District #7

46
Q

Networking

A

Making connection with people/groups of alike kind

47
Q

Marketing

A

Involves all of the processes used to identify, create, and maintain exchange relationships

48
Q

Geographic

A

Where the consumers lived

49
Q

Demographics

A

Population facts. Example: Age, race, sex, income, Ect.

50
Q

Psychographics

A

A person’s interest, behaviour, Ect.

51
Q

Target Market

A

People who you think would buy your product or try to reach them with your message

52
Q

Niche Marketing

A

A narrow group that is well defined with specific characteristics

53
Q

Consumer Profile

A

A written out profile that might use Geographic, Demographics, and/or Psychologics

54
Q

Mass Marketing

A

Trying to reach everybody with one message

55
Q

Type of audience that outdoor advertising has

A

Mobile audience

56
Q

Guidelines for developing billboards

A

Use primary colours, Horizontal text, and Presenting the big idea

57
Q

Lettering for billboards

A

Straight horizontal words

58
Q

Readable colors combination

A

Yellow and Black

59
Q

Most used form of outdoor advertising

A

Standardise Billboards

60
Q

Types of billboards

A

Standardised Billboards
Painted Billboards
Spectacular Billboards

61
Q

Spectacular

A

When you add moving parts

62
Q

Transit Advertising

A

Advertising on wheels or rails

Advertising (2 decks)

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