Exam Review Flashcards
Brand Name
Part that can be spoken
Trade Name
Used to identify a company or an organization
Brand Mark
Symbol, design, or group of letters and cannot be spoken
Trade Character
A Brand Mark that has been personified
Trademark
A brand that is owned by a business and designated by the ™️
Primary reasons brands are used
For identification and differentiation
A benefit that customers get from branding is…
Help identify the product/service
A benefit that businesses get from branding is…
That the consumers know that the product/service is theirs
Characteristics of a good brand name
It looks appealing and it is easy to read
Licensed Brand
The legal authorisation by a brand owner to allow another company to use the brand in exchange for a fee
National Brand
A product that is branded by the manufacturer and distributed nationally
Family Brand
A category of brands in which one brand is used for a group of related products in a product product line
Generic Brand
An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion
Brand Loyalty
Customers’ allegiance to a particular brand
Something bad about brands
Can be confusing and overwhelming due to the number of Brands
Headline should contain _______ words
At Least 15
AIDA stand for
Attention, Interest, Desire, Action
Part of the ad that clinches the sales
Copy
Most important part of the ad
Header
Main text of the ad
The copy
Signature
Business’ name and logo
Importance of White Space
Unfilled areas of the print ad
Subhead
A line of copy that expands on the selling idea introduced in the headline
Layout
It is a way how the ad is designed
Merchandise Art
It show the product or service
Non-Merchandise Art
Doesn’t show the product or service
The way how to involved the readers with the headlines is to
Ask the most common ask direct question or have an “How To” headline
Sense-Appeal Copy
Copy make an appeal to one or more of the 5 senses, copy is descriptive and is often accompanied by an illustration
Educational Copy
Written to increase the public’s knowledge about a product or service, informative in nature
Monologue Copy
Has the advantage of being able to drive home point
Story-Form Copy
A sorry must dramatise a product or an idea
Institutional Copy
Aims to develop goodwill rather than sell merchandise
Most potent advertising medium
Television
Most effective means of communication
Human Voice
The first step in writing a broadcast script
Copywriting
Jingles
Short, catchy song that had memory value
Best medium for demonstrating a product
TV
Good points to Radio Advertising
It uses a human voice and easy to change copy
Bad points to Radio Advertising
No pictures, moves rapidly, and you can’t go back to study it
Good points to Television Advertising
(Moving)Picture
Bad points to Television Advertising
Expensive, not everyone is listening nor watching
Most expensive time for Radio Advertising is…
Drive Time
Most expensive time for Television Advertising is…
Prime Time
DECA
A group of marketing students
DECA Facts
The Texas Association of DECA is divided into 11 district, MHS is in District #7
Networking
Making connection with people/groups of alike kind
Marketing
Involves all of the processes used to identify, create, and maintain exchange relationships
Geographic
Where the consumers lived
Demographics
Population facts. Example: Age, race, sex, income, Ect.
Psychographics
A person’s interest, behaviour, Ect.
Target Market
People who you think would buy your product or try to reach them with your message
Niche Marketing
A narrow group that is well defined with specific characteristics
Consumer Profile
A written out profile that might use Geographic, Demographics, and/or Psychologics
Mass Marketing
Trying to reach everybody with one message
Type of audience that outdoor advertising has
Mobile audience
Guidelines for developing billboards
Use primary colours, Horizontal text, and Presenting the big idea
Lettering for billboards
Straight horizontal words
Readable colors combination
Yellow and Black
Most used form of outdoor advertising
Standardise Billboards
Types of billboards
Standardised Billboards
Painted Billboards
Spectacular Billboards
Spectacular
When you add moving parts
Transit Advertising
Advertising on wheels or rails
