Exam II Flashcards
Types of ______ Theories:
-Social cognitive theory
-Social network theory
Behavioral Theories
Theory:
-Diffusion of innovation
-Social marketing
Social Process Theories
Theory:
Learning by observation of others (Vicarious Learning)
Social Cognitive Theory
Theory: Behavior, individual factors, and environmental factors interact with each other
Social Cognitive Theory
Individual Characteristics (SCT Constructs)
B
E
E
M
S
S
-Behavioral Capability
-Expectations
-Expectancies
-Managing Emotional Arousal
-Self-Control of Performance
-Self-Efficacy
Environmental Factors (SCT Constructs)
S
O
R
R
Situation
Observational Learning
Reinforcement
Reciprocal Determinism
Confidence in performing a behavior
Self-Efficacy
Level of knowledge and skill related to a behavior
Behavioral Capability
What might happen if behavior is done (changed)
Expectations
Is the expected outcome good or will be rewarded
Expectancies
Control over making a behavior change
Self Control
Ability to deal with emotions involved in a behavior change
Emotional Coping
Observing behavior of others and consequences of that behavior
Observational/Vicarious Learning
Social/Physical environment in which the behavior takes place and a person’s perception of those factors. Situation may raise barriers and opportunities.
Situation
Positive or negative responses to behavior
Reinforcement
Iterative process making a change based on individual characteristics and social/environmental cues, receives a response, and makes adjustments to the behavior
Reciprocal Determinism
the network of relationships surrounding a person, or larger networks involving the person.
Social Network
This theory is used primarily for small or defined group interventions
Social Network Theory
New Technology or behavior
Innovation
Process by which innovation is communicated
Diffusion
Behavior Changes as innovations are adopted
Diffusion of Innovations
DOI- Process
I
D
A
I
M
Innovation Development
Dissemination
Adoption (Decision)
Implementation
Maintenance
The development of the innovation itself – planning, formative research, testing, etc.
-Technology
-Behavior
-Program
Innovation Development
Process by which the innovation is communicated or “active knowledge transfer from the resource system to the user system”
Dissemination
The “uptake” of the innovation by the target population or intended audience.
Adoption
Decision to adopt is said to be influenced by three types of knowledge:
awareness knowledge
-Innovation exists
procedural knowledge
-How to use
principles knowledge
-Understanding how the innovation works
Initial use of the new product (practice or technology).
Implementation
Focus on sustainability, keeping adoption of the behavior.
Maintenance
A specific approach to health communications and behavior change to achieve health aims using the principles of commercial marketing.
Social Marketing
Social marketing campaigns are built around the “FOUR Ps”:
P
P
P
P
Product: The behavior, program, technology
Price: Cost of adoption (not necessarily financial)
Place: Where product available
Promotion: How to promote the first three “Ps”
process of transmitting, receiving, and processing information important for behavior.
Communication
The key components of communication include
Sender
Message
Receiver
Communication Theory Key concepts
S
E
M
C
R
D
N
Sender: Who stands in some relationship to the intended receivers
Encoding: To package the message in text or symbols of some kinds
Message: The information to transmit
Channel: The means through which the message is transmitted
Receiver: The target
Decoding: Interpret the information received
Noise: Any interference which may influence the accuracy of transmitted information
refers to the MEDIUM through which you transmit the information
Communication Channel