Exam II

Question 1

A statement that sets forth an organization’s or department’s purpose, including definitions, products, and services, is best called a:  
Vision statement.  
Mission statement.  
Purpose statement.  
Business statement.

Answer 1

Mission Statement

Question 2

In strategicplanning, a SWOT analysis includes all of the following except which of the follwing?
Strengths  
Weaknesses  
Operations  
Threats

Answer 2

C. Operations

Question 3

A document that includes a coordinated set of tasks for carrying out the goals delineated in a strategic plan, goes into greater detail specifying specific time frames and deadlines for activities, and assigns activities to specific organizational members to aid accountability would best be called a(n):  
Business plan. 
Operational plan 
Case statement.  
SOAR plan.

Answer 3

Operational plan

Question 4

Appreciative inquiries include which of the following?  
Discovery 
Dream 
Design 
All of the above

Answer 4

All of the above

Question 5

The stage of strategic planning in which you identify your key customers and their expectations; identify other key stakeholders and their expectations; identify your key suppliers, partners, and collaborators; and assess the health of your relationships with all of these persons would best be called:
Planning to plan.
Environmental assessment and monitoring.
Business modeling.
Action planning.

Answer 5

Planning to plan

Question 6

Which of the following best describes the purpose of the performance audit and gap analysis stage of strategic planning?
It compares current performance against measurable quantitative and qualitative outcome indicators of success related to the departmental or organizational mission.
It identifies the gap between the current and desired indicators of performance.
It substantiates the needed financial resources for budget planning.
Both A and B.

Answer 6

Both A and B

Question 7

The stage of strategic planning that includes deciding exactly what you are going to do to get to where you want to be and to attain the goals and objectives established earlier in the planning process would best be called:
Planning to plan.
Environmental assessment and monitoring.
Business modeling.
Action planning.

Answer 7

Action planning

Question 8

Your manager has asked you to complete a SWOT analysis. Which of the following com- ponents of the marketing process addresses the SWOT analysis?  
Organizational assessment  
Environmental assessment  
Market analysis 
Marketing communications

Answer 8

Organizational assessment