Exam I (Chap 1-7, Audience Analysis, Salmon Structure) Flashcards
Why is public speaking relevent?
- Makes ideas public
- Career
- Civic engagement
Public speaking similarities to conversation (4)
- Logical organization
- Tailor to audience
- Max impact
- Adapt to feedback
Public speaking differences to conversation (3)
- More structured
- More formal (formality increases with audience size0
- Different delivery method
What is visualization?
Imagining yourself giving a successful speech
What is critical thinking?
Focused, organized thinking
Involves relationships between ideas, sound evidence, and distinguishing facts from opinion
What is the channel in the speech communication process?
The means for communication (e.g. radio, TV)
What is interference in the speech communication process?
Distractions
What are the three types of plagiarism?
- Global - stealing from one source
- Patchwork - stealing from 2-3 sources
- Incremental - no credit for parts gathered from other sources
What ethical obligations do listeners have? (3)
- Be courteous and attentive
- Avoid prejudicing the speaker
- Maintain open and free expression of ideas
Explain how listening is different from hearing.
Hearing - physiological, vibrations of waves on ears
Listening - psychological, requires attention and understanding
What are the 4 types of listening?
- Appreciative - pleasure
- Empathetic - emotional support
- Comprehensive - goal=to understand message
- Critical - evaluate, then accept/reject message
What are things you can do to listen better? (5)
- Take listening seriously
- Be an active listener
- Resist distractions
- Don’t be diverted by appearance or delivery
- Suspend judgement
What are the 3 aspects of focused listening?
- Listen for main points
- Listen for evidence
- Listen for technique
What are the 5 tests of evidence?
- Accessibility
- Adequacy
- Recency
- Relevance
- Consistency (internal and external)
What are the 4 parts of the intro (salmon structure)?
- Attention step
- Credibilty
- Relevance
- Preview
What are the 4 parts of the conclusion (salmon structure)?
- Transition signal
- Summation
- What to do with info
- Memorable ending
What are the nine types of demographic audience analysis?
- Age
- Education
- Gender
- Religion
- Sexual orientation
- Socioeconomic experience
- Group membership
- Race, ethnicity, culture
- Professional orientation
What is envrironmental analsysis?
Assessing the setting where the speech will take place and optimizing it
What are the 3 types of audience disposition?
- Speaker
- Topic
- Occasion
