Exam content Flashcards
Sectors of economy
Private, public, third
Private sector of economy definition
The sector of economy made up of businesses which are owned and controlled by private individuals which want to maximise profit and grow the business.
Public sector definition
The sector of economy which is made up of non profit businesses which are owned and controlled by the government and have the goal of providing a high quality service to the public.
Third sector of economy definition
The sector of economy made up of non profit organisations which want to develop the community and help raise funding and awareness for ethical causes.
Private sector goals
Maximise profit
Grow the business
Good corporate social responsibility
High customer satisfaction
Types of private sector businesses
Sole trader,
Partnership,
Private limited company
Public sector goals
Provide high quality service
Good corporate social responsibility
Stay within allocated spending budget
Third sector business goals
Increase awareness of a cause
Increase funding for a cause
Develop the local community
Types of third sector business
Charity
Social enterprise
Voluntary organisations
Sole trader features
Private sector of economy
Unlimited liability
One owner and one controller
No legal work needed for setup
Partnership features
Private sector
Unlimited liability
2-20 owners and controllers
Needs a deed of partnership for setup
Private limited company features
Private sector of economy Owned by shareholders Controlled by directors Limited liability Memorandum and article of association necessary for setup.
Government organisations features
Owned by the government
Controlled by the government
Financed through taxes and budget
Public sector of economy
Social enterprise feature
A business in the third sector of economy
Functions like a private sector business
Owned by private individuals
Controlled by the owners
Has to invest half of profit to ethical causes
Other half of profit has to go into growing the business
Profit doesn’t reward owners.
Charity features
Third sector of economy
Owned and controlled by a trust
Non profit
Goal of raising funds and awareness
Voluntary organisations features
Controlled by board members
Third sector of economy
Purpose of developing the community
Private sector business objective
Maximise profit Maximise sales Maximise market share Good CSR Grow the business
Public sector business goals
Provide high quality service to the public
Good CSR
Stay within budget
Third sector business goals
Maximise awareness and funds through profit/donations
Help develop community
External factors definition
Factors outside of a business which affect the success of the business.
External factors types
Political Economic Social Technological Environmental Competitive PESTEC
Political external factor explain
An example of a political external factor is an introduction of new legislation. New legislation can lead to a business spending extra time training staff to abide to these laws, therefore this can lead to a decrease in productivity.
Economic external factor explain
An example of an economic external factor is a boom . This is an increase in gross domestic product which will make the income of the public more disposable, therefore this can lead to an increase of sales in the business.
Social factor explain
An example of a social factor is a change in tastes and trends. This will lead to products going out of fashion and the business having to do market research to make their products appealing to their target market.
Technological external factors explain
An example of a technological factor is new machinery. New machinery can allow for the product to be produced faster and more cost effectively. Therefore this will lead to an increase of productivity or profit.
Environmental factors explain
An example of an environmental factor is plastic use. If a business uses a lot of plastic that isn’t recyclable in its products this will lead to a decrease of corporate social responsibility because the business is harming the environment.
Competitive external factor explain
An example of a competitive factor is competitor price drops. This can lead to a decrease of market share as the competition will steal customers away from your business and a decrease in market share.
Examples of political factors
Legislation Income tax change Corporation tax change VAT change Brexit
Examples of economic factors
Boom Recession Tariffs Interest rates Exchange rates
Social factors
Tastes and trends
Life expectancy
More awareness about ethics
Technological factors
New medical research
New machinery and equipment
E commerce
Environmental factors
Plastic use
Weather
Pollution / carbon footprint
Competitive factors
Competitor price drops
Competitor new products
Stakeholders examples
Owners Shareholders Employees Banks Customers Suppliers Local community Local government National government
Internal stakeholders definition
An internal stakeholder is anyone who has an interest in the success of the business inside the business.
External stakeholders definition
Anyone who has an interest in the success of the business outside of the business
Internal stakeholders examples
Owners Managers Employees Shareholders Directors
External stakeholders examples
Customers Local community Government Banks Suppliers
Types of market research
Field and desk
Methods of field research
Online survey Postal survey Face to face interview Hall tests Focus groups
Methods of desk research
Newspapers
Books/textbooks
Government statistics
Websites
Field research definition
Where a business goes and collects primary information for a specific purpose by carrying out their own research.
Desk research definition
Where a business uses existing sources to gather secondary information about the market or product.
Advantages of field research
Not available to competition
More relevant
Up to date
Disadvantages of field research
Still can be unreliable
More expensive than desk
More time consuming than desk
Needs trained professionals
Advantages of desk research
Cheaper than field
Quicker than field
Doesn’t need trained professionals
Large quantities can be gathered
Disadvantages of desk
Can be: difficult to interpret Out of date Irrelevant Available to competitors
Market research advantages
Gather feedback on how to improve products
Gather info on the marketing mix of a product
Find out if there is a demand for a product
Market research disadvantages
Expensive and wastes time
Could be inaccurate
Could lead to bad business decisions
Product development stages
Generate the idea Analyse the idea Produce the prototype Test the market Alter the product Produce the product