Exam 4 (final) Flashcards
Rights of ownership in intellectual property
Very important
Intellectual rights
Can be even more importatnt than personal/property rights
Protection of intellectual property rights are in…
US Article 1, Section 8 of the Constitution
Where did the idea of incentivizing creative works protection originate?
Venice, Italy during the Renaissance
Intellectual property makes your idea/creative work like
Real property
Intellectual property protection is primarily an area of
Federal law
Legal concern of intellectual prop. is
Illegal use of the property - called infringement
What is illegal use of intellectual property called
Infringement
Damages on intellectual property
Can be extensive, and can provide that defendant pays succesful plaintiff’s attorney fee
Types of intellectual property to know
Trademarks, service marks, trade dress, patents, copyrights, and trade secrets
You copyright the (blank) , not the (blank)
song, not the invnetion.
Trademarks
TM or R with circle
- Protects distinctive marks about a company from anotehr comapny copying that
- Protects its value
Statutory Protection (part of TM)
federal Trademark Dilution Act
What does Statutory Protection protect
- Distintive marks
- Not all carbonated beverages are coke
- Don’t want people confusing companies
How long does a trademark last
Indefinitely as long as it is continuously used in commerce
- Renewed between 5th and 6th years after being made, adnn every 10 years after that
- If you don’t use it, you might lose it
tradmemark infringement
Can get cease and desist order and ciolates common law or statuoory protections
- Coke, Xerox, and Kleenex all use
To be considered infringement, it must
- Be Used without permission
- Created a likelihood of confusion about the origin of defendatnt’s goods and services
S
Service Marks
Registered like a Tm but distinguishes services rather than products
- Ex. “You’re in good hands” - Allstate. “I’m Lovin’ it” - Mcdonald’s
Duration of Service Marks
Sames as Trademarks
Trade Dress
Image and overall appearance of a product (very broad)
What do Trade Dresses’ protect
- Placement of words
- Colors of Company (sometimes)
- Layout of a restaurant
Trade Dress Duration and protections
Both same as Trademarks
Trade Name
Related to a businesss’s name and good will - protected as trade mark if it is same name as companyn’s product
- Ex. Coca Cola
Trade name’s are protected
under common law like TM’s
TM’s, SM’s, TN’s (Trade Names),
All are protected the same
- TM’s appply to products
- SM’s apply to services
- TN’s apply to a busineess’ name
Trade Secrets
Protection for business processes and informatiion that cannot be patented/copyrighted/trademarked
- Don’t register them as TM’s (because they are secrets)
- Ex. Coke’s formula. google algorithms. Customer lists. WD-40 Spray. Cane’s Sauce.
Way to protect against disclosure of secrets
- Non disclosure agreements
- Confidentiality
Licensing
The key to all intellectual property protections.
- The owners of the property have the right to grant a license to allow otehr people to use their property
Examples of licenses (there are tens of thousands)
- Licensing of songs in movies
- The licensor receives a ROYALTY for teh use of their intellectual property **
- Licensor gratns the permission, licensee receives [ermission to use it for a $ **
Patent
Highly technical**
- attorneys who do this work usually have advanced technical degrees and are certified in specialty of patent law
PROTECTION RESULTS FROM FEDERAL LAW and STATUTES
give inventors exclusive rights to make, use, sell invention for a limited time.
- The first person to file receives it**
THREE REQUIREMENTS IN ORDER TO HAVE POSSIBILITY OF GETTING SOMETHING PATENTED
- Has to be new
- Useful
- Not obvious in use of current technology
patent infringement
Sue for damaegs, royalties, lost profits and damages can be tripled
NOTICE TO THE WORLD THAT AN ARTICLE OR DESIGN IS PATENTED BY USE OF
Patent # or Pat. #
Patents can go on anything
Examples
- Handle on cup handle
- keyless entry to cars
Benefit of owning patent
people pay you royalties to use your thing
Patent duration
20 years (does end)
- Ex. Medicaitons (once they’ve been around for so long, they beceome GENERIC and become much much cheaper)**
Copyrights
More artistic side of creative process, not scientific process.
- protection by federal law
Copyright protected expresssions
Ideas in your head are not protected, the expression of the idea is protected if it’s in some tangible form
- Ex. Statue, painting, theatre play, motion picture, sound recordings, architecture
Public performance of a play
Have to pay the creator of the play because it is a public exppression of their creation
Underlying ideas
Can be copied, not covered by the Copyright
Multiple Choice Test vs. Questions composed
MQ Test - underlying idea, not copyrightable
Questions composed - copyrightable
Benefit of owning copyright
Get paid royalties for other people to use
- Ex. songs in movies, the artists gets paid royalties
Concern with copyright
When copyright ends, it goes into the public domain