Exam 4 (15 & 16) Flashcards
Operate in more than one country; gains advantages that are not available to domestic companies
Global firms
Tax or duty to be paid on a particular class of imports/exports
Tariffs
Limited quantity of a particular product which under official controls can be produced, exported, imported
Quotas
Governmental restriction on the movement of currency between countries
Exchange controls
Concerned with the regulation of international trade
World trade organization
Geographic area where goods may be landed, handled, manufactured, reconfigured and re-exported under specific customs regulation (not subject to customs duty)
Free trade zones
Using the same marketing worldwide
Standardized global marketing
Adjusting the marketing strategy to each target market
Adapted global marketing
Entering a foreign market by selling goods produced in the company’s home country
Exporting
What kind of exporting involves working through independent intermediaries?
Indirect
What kind of exporting involves companies handling its own exports
Direct
Joining with foreign companies to produce or market a product/service (ex. Licensing; contract manufacturing; management contracting; joint ownership)
Join venturing
Development of foreign-based assembly or manufacturing facilities
Direct investment
What is some of the marketing criticism?
High prices
- high costs of distribution
- high advertising and promotion costs
- excessive markups
Deceptive practices
- high pressure selling
- unsafe products
- planned obsolescence
Pollution prevention; product stewardship; new environmental technology; sustainability vision (mission); greenwashing
Environmental sustainability
Companies view and organize their marketing activities from the consumers point of view
Consumer-oriented marketing
Companies put most of their resources into value-building marketing investments
Value marketing
Companies seek real product and marketing improvements
Innovative marketing
Companies define their mission in broad social terms (not just product-oriented)
Sense-of-mission marketing
Companies make marketing decisions by considering consumer wants, company requirements, consumer long-run interests, and society long-run interests
Societal marketing
