Exam 4 (15 & 16)

Question 1

Operate in more than one country; gains advantages that are not available to domestic companies

Answer 1

Global firms

Question 2

Tax or duty to be paid on a particular class of imports/exports

Answer 2

Tariffs

Question 3

Limited quantity of a particular product which under official controls can be produced, exported, imported

Answer 3

Quotas

Question 4

Governmental restriction on the movement of currency between countries

Answer 4

Exchange controls

Question 5

Concerned with the regulation of international trade

Answer 5

World trade organization

Question 6

Geographic area where goods may be landed, handled, manufactured, reconfigured and re-exported under specific customs regulation (not subject to customs duty)

Answer 6

Free trade zones

Question 7

Using the same marketing worldwide

Answer 7

Standardized global marketing

Question 8

Adjusting the marketing strategy to each target market

Answer 8

Adapted global marketing

Question 9

Entering a foreign market by selling goods produced in the company’s home country

Answer 9

Exporting

Question 10

What kind of exporting involves working through independent intermediaries?

Answer 10

Indirect

Question 11

What kind of exporting involves companies handling its own exports

Answer 11

Direct

Question 12

Joining with foreign companies to produce or market a product/service (ex. Licensing; contract manufacturing; management contracting; joint ownership)

Answer 12

Join venturing

Question 13

Development of foreign-based assembly or manufacturing facilities

Answer 13

Direct investment

Question 14

What is some of the marketing criticism?

Answer 14

High prices
- high costs of distribution
- high advertising and promotion costs
- excessive markups
Deceptive practices
- high pressure selling
- unsafe products
- planned obsolescence

Question 15

Pollution prevention; product stewardship; new environmental technology; sustainability vision (mission); greenwashing

Answer 15

Environmental sustainability

Question 16

Companies view and organize their marketing activities from the consumers point of view

Answer 16

Consumer-oriented marketing

Question 17

Companies put most of their resources into value-building marketing investments

Answer 17

Value marketing

Question 18

Companies seek real product and marketing improvements

Answer 18

Innovative marketing

Question 19

Companies define their mission in broad social terms (not just product-oriented)

Answer 19

Sense-of-mission marketing

Question 20

Companies make marketing decisions by considering consumer wants, company requirements, consumer long-run interests, and society long-run interests

Answer 20

Societal marketing