Chapter 3

Question 1

The actors and forces that affect a firms ability to build and maintain successful relationship with customers

Answer 1

Marketing environment

Question 2

What are the two major aspects of the marketing environment?

Answer 2

1. Micro-environment (within the company)
2. Macro-environment (outside forces)

Question 3

What factors are within the micro-environment?

Answer 3

*the company
*suppliers
*marketing intermediaries
*competitors
*publics
*customers

Question 4

What forces come from the macro-environment?

Answer 4

*demographic
*economic
*natural
*technological
*political
*cultural

Question 5

Factors affecting a firms ability to serve customers

Answer 5

Micro-environment

Question 6

Outside forces impacting the success of a product or company?

Answer 6

Macro-environment

Question 7

What are the 3 different levels of competition?

Answer 7

Level 1– competition for discretionary
income
Level 2– product competition
Level 3– brand competition

Question 8

Factors related to population, world population growth, size, density, gender, age, race, etc.

Answer 8

Demographic

Question 9

Factors that affect consumer purchasing power and spending patterns; economic/business cycle, currency fluctuation

Answer 9

Economic

Question 10

Factors related to the natural environment; shortage of raw materials, increased pollution, sustainability, etc.

Answer 10

Natural

Question 11

Factors related to the development of technologies over time

Answer 11

Technological

Question 12

Why is new technology good for a company?

Answer 12

New technology allows for new opportunities and new markets

Question 13

Influence from the government agencies and pressure groups; change in laws, ethical behavior and social responsibilities

Answer 13

Political

Question 14

Forces that affect a society’s basic values, perceptions, preferences, and behaviors; view of themselves, others, organizations, society, nature, and universe

Answer 14

Cultural