Exam 4 Flashcards
What is a questionnaire?
Set of questions used to learn info about an individual, not meant to be aggregated, just want to know about you
What is a survey?
Meant to be aggregated, sampling and analytic process to combine (aggregate) data, don’t care about individual but the whole
What are questionnaires used for?
Info about individual, used to get to know students better, determine eligibility for a study
Why use surveys?
Subjective responses, not time sensitive, can get large samples, inexpensive
What are the types of surveys?
Mail, email, phone
What are the types of written surveys?
Mail, internet, group
What are mail surveys?
Self-administered, instructions and questions must be clearly written, sent through postal service
What are the pros of mail surveys?
Reduced interview bias, cost effective, reduces sampling bias, can complete at own leisure, anonymity
What are the cons of mail surveys?
Participants may not follow or understand questions, literacy/language barriers, sampling bias still likely, not everyone will respond
How to calculate a response rate?
(#of responses/# of initial sample-undelivered responses)X 100
How can you increase response rates?
Multiple mailings, personalization, organized presentation, incentivization: money, gifts, sweepstakes entries
What response rate percentage should you aim for?
50%
What are internet surveys?
Delivered via email or website
What are the advantages of internet surveys?
Tend to be cheaper (no postage), responses sent immediately (no waiting in mail or lost in mail), more convenient, more control over responses (can’t leave questions unanswered)
What are the disadvantages of internet surveys?
Potential to get lost in spam folders, hard to calculate true response rate (unknown how many people see survey), sampling bias (older populations may not be tech savvy)
What are group administered surveys?
Group of people complete survey in the same setting, self-administered, questions should be self-explanatory, can lead to higher response rates, not ideal for every topic
What are interviews?
Questions answered in presence of researcher, participants can ask clarifying questions, allows for more complex and nuanced answers, follow-ups
What are the major types of interviews?
Phone and in-person
What are the advantages of phone interviews?
Not location dependent, relatively anonymous, convenient, controls for some bias
What are the disadvantages of phone interviews?
Not everyone answers their phone, sampling bias, hard to confirm participant is who they say they are
What are the advantages of in-person interviews?
Higher response rate (doesn’t count for avoidance), can confirm participant identity, more control for sampling bias
What are the disadvantages of in-person interviews?
Easy to avoid/ignore researchers, not cost-prohibitive, location restrictions, respondents more likely to give socially desirable answers
What is interview bias?
Interviewers facial expressions, tone, mannerisms, and attire, wording is VERY important
What is wording?
Lot of time and energy put into questions, consider ambiguity and bias