Exam 3 Syllabus Mem Flashcards
1
Q
3 influences on marketing
A
- consumer choice
- consumer laws
- ethical
2
Q
Factors influencing consumer choice…4
A
- Phycological
- sociocultural
- economic
- government
3
Q
First 3 marketing strategies
A
- Market segmentation
- differentiation
- positioning
4
Q
Products - goods and or services - dot points beneath 2
A
- Branding
- packaging
5
Q
Price dot point 3 methods, 4 strategies, one other.
A
- Methods - cost, market, competition
- strategies - skimming, penetration, loss leaders, price points
- price and quality interaction
6
Q
Elements of the promotion mix 6
A
- Advertisign
- personal selling
- relationship marketing
- sales promotions
- publicity
- public relations
7
Q
Place dot point 3
A
- Distribution channels
- channel choice - intensive, selective, exclusive
- physical distribution issues - warehousing, transport, inventory.
8
Q
Extended Ps
A
People, processes, physical evidence.
9
Q
Under global marketing…5
A
- Global branding
- Standardisation
- customisatoin
- global pricing
- competitive positioning
10
Q
Marketing strategies….MPPPPPEG
A
- Market segmentation, differentiation, positioning
- Product
- Price
- Promotion
- Place
- People
- Emarketing
- Global Branding
11
Q
Short term debt sources
A
Overdraft, commercial bills, factoring
12
Q
long term debt sources 4
A
mortgage, debentures, unsecured notes, leasing
13
Q
7 financial insitutions
A
Banks, investement banks, finance companies, super, life, ASX, unit
14
Q
influence of government 2
A
ASIC, company tax
15
Q
global market influences
A
economic outlook, avaliability of funds, interest rates.
