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HSC Business Studies my > Exam 3 Syllabus Mem > Flashcards

Exam 3 Syllabus Mem Flashcards

1
Q

3 influences on marketing

A
  1. consumer choice
  2. consumer laws
    1. ethical
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2
Q

Factors influencing consumer choice…4

A
  1. Phycological
  2. sociocultural
  3. economic
  4. government
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3
Q

First 3 marketing strategies

A
  1. Market segmentation
  2. differentiation
  3. positioning
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4
Q

Products - goods and or services - dot points beneath 2

A
  • Branding
  • packaging
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5
Q

Price dot point 3 methods, 4 strategies, one other.

A
  • Methods - cost, market, competition
  • strategies - skimming, penetration, loss leaders, price points
  • price and quality interaction
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6
Q

Elements of the promotion mix 6

A
  1. Advertisign
  2. personal selling
  3. relationship marketing
  4. sales promotions
  5. publicity
  6. public relations
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7
Q

Place dot point 3

A
  1. Distribution channels
  2. channel choice - intensive, selective, exclusive
  3. physical distribution issues - warehousing, transport, inventory.
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8
Q

Extended Ps

A

People, processes, physical evidence.

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9
Q

Under global marketing…5

A
  1. Global branding
  2. Standardisation
  3. customisatoin
  4. global pricing
  5. competitive positioning
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10
Q

Marketing strategies….MPPPPPEG

A
  1. Market segmentation, differentiation, positioning
  2. Product
  3. Price
  4. Promotion
  5. Place
  6. People
  7. Emarketing
  8. Global Branding
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11
Q

Short term debt sources

A

Overdraft, commercial bills, factoring

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12
Q

long term debt sources 4

A

mortgage, debentures, unsecured notes, leasing

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13
Q

7 financial insitutions

A

Banks, investement banks, finance companies, super, life, ASX, unit

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14
Q

influence of government 2

A

ASIC, company tax

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15
Q

global market influences

A

economic outlook, avaliability of funds, interest rates.

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16
Q

PLanning and implementing F 5+2

A
  • finaical needs, budgets, record systems, financial risks, financial controls,
  • debt and equity finance
  • matching source to purpose
17
Q

Monitoring and controlling F

A

3 statments

18
Q

Fincial ratios dot points

A
  • Liquidity
  • solvency
  • profitability
  • efficiency
  • comparative ratio analysis
19
Q

gearing ratio

20
Q

expense ratio

A

expenses / sales

21
Q

ACC rec turnover ratio

A

sales / accounts recc

22
Q

6 limitations to finanical reports.

A
  1. normalised earnings
  2. capitalising earnings
  3. valuing assets
  4. timing issues
  5. debt repayments
  6. notes

HSC Business Studies my (5 decks)

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