Exam 3 Readings Flashcards
commodity fetishism
goes back to Karl Marx
under capitalism relationships between people become relationships to things
commodity production shaped by…?
industrial and corporate interests
why would a campaign focus on educating consumers? (such as a tobacco campaign)
because it emphasizes rational choice and individuality which appeals to consumers
Guthman
aim is to show how obesity talk reflects and reinforces neoliberal rationalities of “rule”
obesity
medicalized term for fatness, concedes fatness as a medical problem,
obesity and geography
(Guthman)
continuum of views including:
-obesity reflects contemporary cultural and economic landscape-emphasizing structural and spatial causes
- (obesity-agnostic?) obesity in urban governance and other spatial projects
- cultural politics of being fat and how they may be seen as social control
why is there body size changes and changes in conception about body size?
political economy of neoliberalism, there is contradiction in neoliberalism and capitalism that can only be resolved but looking at surplus distribution and bodies–> double fix of eating and bodies
perfect subject (Guthman)
buying and eating is encouraged
“deservingness” is performed by slimness
perfect subject buys more and weighs less—>
culture of bulimia
food industry and obesity
sells fattening foods and they sells ways to lose fat
governance
techniques and strategies of rule that encourage subjects to think and act in particular ways
governmentality
Foucoltian idea that different concepts of rule and rationale come into play at different times and places
neoliberal governmentality
extensive state intervention to create markets and other conditions in which competiton can flourish and at the same time claims that market is the most natural and optimal way to regualte social life???
also, it means that there are efforts to shift caring responsibility from public sphere (like welfare) to personal spheres (self-help)
neoliberalism and the body
concerned with making subjects capable of making nominally free choices meaning that the good neoliberal subject would strive for fitness which marks CAPABILITY
themes of Guthman
- neoliberal subject formation and the body
- problem of obesity as a social one with rhetoric aimed at population level
- productive power of obesity talk
Marilyn Wann
fat acceptance and health at any size movement
ways obesity can be problematized
- moral problem (social responsibility)
- social problem (the toxic environment)
- medical problem
- not a problem at all (fat resignification)
according to michelle alexander the equivalent of jim crow
is the mass incarceration of poor people of color in the US