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Journalism 101 > Exam 3 > Flashcards

Exam 3 Flashcards

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1
Q

the planning document that companies or advertising agencies develop to sell a product or service

A

campaign strategy

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2
Q

opportunities to grow their sales by identifying additional targets beyond their primary target

A

secondary targets

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3
Q

the plan for each individual ad

A

copy platform

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4
Q

USP

A

unique selling proposition

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5
Q

translates a campaign strategy into a set of guidelines for individual ads

A

copy platform

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6
Q

translates business goals and marketing objectives into a plan to communicate a message effectively and efficiently

A

campaign strategy

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7
Q

media causes aggressive behavior

A

priming

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8
Q

exposure to one stimulus influences response to a later stimulus

A

cognitive psychology

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9
Q

cleaning; purging; purification; thought to relieve the use for aggression created by priming

A

catharsis

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10
Q

skepticism about popular answers or from established authorities

A

critical

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11
Q

common commitment to identify evidence and reasoning to substantial ideas

A

rational

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12
Q

4 Dimensions of Media Effects

A

time, valence, intentionality, type of effect

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13
Q

focuses your attention on when evidence of the effect starts to show up more so than on how long it lasts

A

timing of effects

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14
Q

sets up the conditions for a long term effect

A

pattern of repeated exposures

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15
Q

where media affects what we know by planting ideas and info

A

cognitive type effect

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16
Q

where media affects beliefs by showing values used by others

A

belief type effect

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17
Q

where media influences our judgments about all sorts of things

A

attitudinal type effect

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18
Q

where media triggers emotions such as fear, rage, and lust

A

emotional type effect

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19
Q

____________ is a long term emotional effect

A

desensitization

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20
Q

where the media influences automatic bodily systems

A

physiological type effects

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21
Q

where media triggers action

A

behavioral type effect

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22
Q

the public typically takes a _______ perspective of media

A

reactive

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23
Q

media literacy perspective is linked with a _________ perspective

A

proactive

24
Q

media effects we can easily observe

A

manifested effects

25
Q

media effects on how we think, feel, and act whether or not they are manifest

A

process effects

26
Q

our typical degree of risk

A

baseline

27
Q

the temporary sudden spike from the baselines

A

fluctuation effect

28
Q

the combination of an individuals goals and drives for media exposures

A

personal locus

29
Q

a temporary drive or emotional reaction that occurs in response to some stimuli

A

state

30
Q

an effect that shows up under certain conditions but not others

A

contingent effect

31
Q

an effect doesn’t occur unless several factors are present to interact

A

interactive effects

32
Q

when one factor influences another but not the other way around

A

asymmetric influences

33
Q

works with common sense and ideology and contrasts with the shift from mass to niche

A

hegemony

34
Q

a typically dominant set of beliefs

A

ideology

35
Q

hegemony is about policing ourselves with __________

A

common sense

36
Q

overt, obvious, out in the open; coercive, consequences if you disobey

A

hierarchy

37
Q

covert, consensual

A

hegemony

38
Q

developing competencies that enable us to analyze, evaluate, and create messages using a variety of media modes, genres, and forms

A

literacy

39
Q

structure and autonomy, the role of media content and form in influencing our behavior, and our ability to recognize and exert influence

A

agency

40
Q

media forms and industries as cultural industries; critical perspectives on diversity, identity, cultural political, and democratic expression

A

culture

41
Q

crucial developments that shape our understanding of mediated communication, including how “new media” interact with “old media”

A

history

42
Q

the state of media industries today, “what’s it like” to work in various fields, issues of ownership and labor, legal issues and challenges

A

industry

43
Q

scientific, observe/study behavior, conduct experiments, strives for objectivity, replication and precision

A

traditional

44
Q

interpretive, textual analysis, interviews, suspicious of objectivity, activism and social change

A

cultural

45
Q

injecting something through media that changes you

A

hypodermic needle (magic needle)

46
Q

3 types of interactive media platforms

A

competitive, cooperative, acquisition

47
Q

game developers marketing game code to other developers

A

middle-ware marketing

48
Q

basic programming needed to support a game

A

game engines

49
Q

how people get lost in tasks

A

flow

50
Q

the way electronic game players focus on the steps within the process of moving through a game

A

telescoping

51
Q

where educators intervene to raise media literacy but when they analyze they find it has declined

A

boomerang effect

52
Q

any paid form of commercial speech

A

media advertising

53
Q

POEMS

A

Paid Owned Earned Media (that is) Shared

54
Q

multiple meanings

A

polysemy

55
Q

4 Dimensions of Media Effects

A

Time, Valence, Intentionality, Type

Journalism 101 (3 decks)

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