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Journalism 101 > Exam 2 > Flashcards

Exam 2 Flashcards

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1
Q

bringing together different channels of communication and eroding their distinctly different traits

A

convergence

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2
Q

platforms that bring together buyers and sellers of different products and services

A

aggregators

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3
Q

constantly shifting and always liminal

A

interdependency

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4
Q

the idea that television shows literal reality

A

magic window

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5
Q

skepticism about the literal reality of media messages

A

adult discount

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6
Q

the message is presented as reality to resonate with the audience’s experience and to be useful in everyday situations with something extra that’s different from reality

A

next step reality

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7
Q

the number of times that people hear and see events

A

flow density

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8
Q

people experience others’ reactions to and perceptions about the events

A

emotional density

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9
Q

(Doug McAdam) degree of personal connection and “a strong tie phenomenon” is what matters

A

disciple

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10
Q

ties that bind people to the group are loose in social media while organization has hierarchy

A

organization

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11
Q

specifies what news should be and builds from the first amendment

A

political philosophy perspective

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12
Q

encapsulates what journalists believe to be the purpose and nature of news and presents a template for what news should be

A

traditional journalistic perspective

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13
Q

how scholars view what to be the purpose of news and its nature

A

news working perspective

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14
Q

the most popular formula for tellings tories in the news

A

simplified extended conflict

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15
Q

focuses on how news businesses allocate their resources to achieve the primary goals of business

A

economic perspective

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16
Q

journalists operating under the _________ perspective are more likely to write sensational stories

A

marketing perspective

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17
Q

people seek info that most strategically benefits them instead of waiting for people to tell them what they need to know

A

consumer personal perspective

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18
Q

the idea that the audience for news fragments and vehicles are getting more specialized

A

hyper-localism

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19
Q

the idea that people selectively expose themselves to news content

A

selective exposure

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20
Q

impossible to achieve because it requires journalists to perceive events without bias or limitations

A

news objectivity

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21
Q

refers to criteria such as truthfulness, neutrality, and accuracy which are possible but still difficult for journalists to meet

A

news quality

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22
Q

reflected in the scope of your perspective

A

media literacy

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23
Q

a nickname of news because it is included in the checks and balances system of government

A

the fourth estate

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24
Q

doing work without undue influence

A

autonomy

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25
Q

how you are organized with your peers

A

organization

26
Q

focusing only on the messages you want/ selection

A

filter bubbles or echo chambers

27
Q

secretive versions of marketing compared to long-tail marketing

A

dark posts

28
Q

how to judge the quality of news

A

objectivity, truthfulness, neutrality, accuracy

29
Q

entertaining vehicles for communicating meaning

A

sotires

30
Q

different types of stories

A

genres

31
Q

unspecific ways of writing a story

A

general story formulas

32
Q

involves tragedy, mystery, or action/ horror

A

drama

33
Q

minor conflict, verbal conflict primarily, character development through quick wit

A

comedy

34
Q

someone has a bad or nonexistent relationship and eventually gets one through hard work and virtue, very emotional

A

romance

35
Q

presents the elements that media stories should have to attract and hold an audience

A

general story formula

36
Q

builds off the general story formula by adding elements of a particular genre

A

genre story formula

37
Q

a scientific technique of counting occurrences of various things and relies on analyzing samples representative of the total population being analyzed

A

content analysis

38
Q

provide us with a set of expectations that we can access quickly as we encounter people and events

A

stereotypes

39
Q

a significant or recurrent theme; a motif or pattern of representation often applied toward a form of identity

A

trope

40
Q

the ______ cannot hold

A

center

41
Q

The Work of Art in the Age of Mechanical Reproduction

A

Walter Benjamin

42
Q

the sanctified role high culture an play

A

aura

43
Q

how easy it is to experience culture and the potential to expose more people to culture

A

accessibility

44
Q

A Theory of Mass Culture

A

Dwight MacDonald

45
Q

taking forms of high culture and making them mass

A

midcult

46
Q

popular but not aspiring to be high culture

A

masscult

47
Q

provides a useful framework for examining the media industries because it focuses your attention on how the industries have gone through changes and why

A

life cycle pattern

48
Q

five stages of the life cycle pattern

A

innovation, penetration, peak, decline, adaptation

49
Q

development is characterized by a technological innovation that makes a channel of transmission possible

A

innovation stage

50
Q

engineering type inventions that have created new ways to capture, store, and transmit info in print, graphic, photographic, audio, and video formats

A

technological innovations

51
Q

strategic type inventions that have created new ways to identify audiences and their needs, attract their attention, and present messages in a way that holds their attention and conditions those audiences for repeated exposures

A

marketing innovations

52
Q

development is characterized by the public’s growing acceptance of that medium

A

penetration stage

53
Q

when the medium commands the most attention from the public and generates the most revenue compared to other media

A

peak stage

54
Q

the medium is characterized by a loss of audience acceptance and a loss in revenues

A

decline stage

55
Q

when a medium begins to redefine its position in the media marketplace after a decline

A

adaptation stage

56
Q

how innovations about transmitting info have brought about changes to the mass media industries

A

technological convergence

57
Q

replaced analog coding

A

digital coding

58
Q

powerful influence that has changed the way media programmers regard audiences and how they develop their messages

A

marketing convergence

59
Q

a strategy of identifying smaller niche audiences that have been ignored by other media companies, ignoring the fat middle of the bell curve where the majority is represented

A

long tail marketing

60
Q

a programming principle where a media company tries to attract the largest audience possible by creating messages that will not offend anyone and appeal to a wide range of people

A

lowest common denominator

61
Q

changes in people’s perceptions about barriers that previously existed that are now breaking down or totally eliminated due to recent changes in the media

A

psychological convergence

Journalism 101 (3 decks)

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