Exam 3 Flashcards
Strengths of Naturalistic Observation
Used for observing relationships between variables.
More natural behaviour occurs if people are unaware of observation.
Studying of animals that cannot be observed in captivity.
Weaknesses of Naturalistic Observation
Behavior may change.
Difficult to recreate behavior
Issues with self-report
Answers may be affected by people’s desire to appear socially appropriate.
When would you want to use surveys?
When studies may be unethical (Effect of alcohol on fetus)
Operationalization
Process of tranlsating abstract independent and dependent variables into measurable forms
Validty
Measure that results lead to a valid conclusion
Internal Validity
Results are due to the manipulation of the independent variable.
External Validity
Results can be extrapolated to a general population.
Attributions
Judgments/explantions about why others behave in a certain way
Situational Attribution
External factors (situation) are the cause of a person’s behavior
Dispositional Attributions
Internal factors (behavior or personal qualities) are the cause of a person’s behvavior
Correspondence Bias
The tendency to view others’ behaviors as the result of disposition, even when we know the behavior can be explained by the situation in which it occurs
Fundamental Attribution Error
A global neglect for situational variables in making attributions, leading to an overestimation of dispositional contributions when observing the behavior of others.
Actor / Observer Bias
We use situational variables to explain our behavior while maintaining that dispositonal variables are responsible for the behavior of others.
Self-Serving Bias
Our successes are our disposition, our failures are our situation
Just World Belief
Good things happen to good people, may lead to victim blaming
Attitudes
Positive or negative evalutions that predispose behavior toward an object, person or situation. They guide our decisions.
Effect of Operant Conditioning on Attitudes
approval or disapproval shapes a person’s attitudes.
Effect of Classical Conditioning on Attitudes
One is likely to form a positive attitude toward stimuli associated with positive outcomes
Cognitive Dissonance
Discomfort when our outward behavior doesn’t match our inward attitudes, leads to an attitude change
Conformity
Changing behvior due to perceived presence of other people
Asch study
Matching a reference line. group answered incorrectly, participant went with group instead of standing up for correct answer.
Why do people conform?
To perform correctly in an ambiguous situation. To reduce risk of rejection
Informational Social Influence
People conform in order to reflect correct behavior in a situation
Normative Social Influence
Person conforms to be liked
Obedience
Compliance with the request of an authority figure
Milgram’s Experiment
A shock was delivered when words weren’t correctly memorized. We learned that authority trumps personal morals
Most obedient Cultures
Netherlands, Germany, Austria
Least Obedient to Milgram
Australian Women
Current Milgram?
as recent as 2009, 2/3 of those tested obeyed.
Bystander Effect
The more people there are around, the more likely it is that people will let other people take action
Pluralistic Ignorance
When members of a group privately reject a norm, but incorrectly assume that others accept it and therefore go along with it.