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IMC > Exam 3 > Flashcards

Exam 3 Flashcards

1
Q

Disadvantages of Direct Marketing

A

a. Image factors
b. Accuracy
c. Content Support
d. Rising Costs
e. Do not contact lists

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2
Q

Advantages of Direct Marketing

A

a. Selective reach
b. Segmentation capabilities
c. Frequency
d. Testing
e. Timing
f. Personalization
g. Costs
h. Measures of effectiveness

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3
Q

Formula used to assist marketers in determining the dollar value associated with a long-term relationship with a customer, thus evaluating their worth

A

Customer Lifetime Value

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4
Q

Advertisers can evaluate the relative effectiveness of an ad in only a few minutes based on the number of calls generated

A

Cost Per Order

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5
Q

Direct, personal presentation, demonstration, and sales of products and services to consumers in their homes

A

Direct Selling

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6
Q

Sales by telephone.

A

Telemarketing

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7
Q

Long commercial that is designed to fit into a 30-minute or 1-hour time slot

A

Infomercial

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8
Q

Designed to do exactly that-support other forms of advertising

A

Support Advertising

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9
Q

The product or service is offered and a sales response is solicited through either the one-or two-step approach

A

Direct Response Advertising

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10
Q

Junk Email

A

Spam

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11
Q

Direct mail on the Internet

A

Email

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12
Q

Constitutes the database from which names are generated, and the ability to segment markets and, the offer

A

Mailing List

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13
Q

Involves the use of more than one medium to close the sale

A

Two Step Approach

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14
Q

Medium is used directly to obtain an order

A

One Step Approach

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15
Q

Direct mail, telemarketing, interactive TV, print, Internet, other media.

A

Direct Response Media

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16
Q

Interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location

A

Direct Marketing

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17
Q

Create awareness, generate interest, disseminate information, create an image, create a strong brand, stimulate trial, create buzz, gain consideration

A

Web objectives

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18
Q

the direct selling of goods and services online

A

E-Commerce

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19
Q

The most common form of advertising on the web used for creating awareness or recognition, entering viewers into contests and sweepstakes, or direct-marketing objectives. They can be static, animated, or in flash.

A

Banner Ads

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20
Q

When a company pays to sponsor a section of a site

A

Sponsorship

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21
Q

Sponsor provides dollars in return for name association but also participates in providing content itself

A

Content Sponsorship

22
Q

appear when one access certain sites. They are usually larger than banner ads but smaller than a full screen.

A

Pop-Up

23
Q

ads that appear underneath the webpage and become visible only when the user leaves the site.

A

Pop-Under

24
Q

Ads that appear on your screen while you are waiting for a site’s content to download

A

Interstitials

25
Q

Appear because of their relevance to the search terms, not advertisements

A

Organic Search Results

26
Q

nonorganic/paid- by placing their ads on web pages that display results from search engine queries.

A

pay-per-click advertising

27
Q

process of improving the volume of traffic driven to one’s site by a search engine through unpaid (organic) results as opposed to paid inclusions.

A

Search Engine Optimization

28
Q

is based on advertisers’ targeting consumers by tracking their website surfing behaviors, such as which websites they have visited and/or searches they have made

A

Behavioral Targeting

29
Q

Once a user visits a website and leaves without purchasing the product, a specifically targeted ad will display on participating subsequent websites the user visits.

A

Retargeting

30
Q

Advertising where you target their ads based on the content of the web page being used

A

Contextual Advertising

31
Q

web advertising in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience

A

Native Advertising

32
Q

broad range of interactive digital media that exhibits dynamic motion, taking advantage of enhanced sensory features such as video, audio, and animation
Online commercials, video on demand, webisodes, others

A

Rich Media

33
Q

commercials online

A

Online Commercials

34
Q

appear before the content that the user is seeking.

A

Pre-Rolls

35
Q

Short featured films created by the advertiser where the company creates their own content to advertise their product

A

Webisodes

36
Q

Associated with Web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the Web

A

Web 2.0

37
Q

Forums and chat rooms, email, social networking, content aggregators, virtual reality, online gaming, blogs, portals, social news sites

A

New Media

38
Q

a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content

A

Social Media

39
Q

Platforms for networks or social relations among people who share interests, activities, backgrounds, or real-life connections

A

Social Networking Sites

40
Q

allows advertising that can be targeted to subsets of users based on demographic and geographic data and interests and activities. In addition, because it knows what pages its members like and visit, what their interests are, and even who is in their social network, targeting can become even more precise.
It can be used to create and push content, or to help manage reputation.

A

Facebook

41
Q

an online social network microblogging network that enables users to send and receive text-based messages (tweets) up to 140 characters in length. Many marketers have found it a useful tool for communicating with their customers and potential customer. It is an easy and cost-effective way to gain exposure for a brand.

A

Twitter

42
Q

Developed to be a competitor with Facebook. Allows users to develop their own profile. Allows for the development of a community, and offers a hangout where you can video chat.

A

Google+

43
Q

dkzlfdsjkfl

A

YouTube

44
Q

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A

Instagram

45
Q

;kladjfkldsjf

A

Pinterest

46
Q

lkajdfl;ksfj

A

LinkedIn

47
Q

Medium that uses the Internet to distribute audio or video files for downloading.

A

Podcasts

48
Q

Specification that uses XML to organize and format web-based content in a standard way. Content owners create an RSS feed, which usually consists of titles and brief descriptions of about 10 articles elsewhere on the site.

A

Really Simple Syndication

49
Q

Web-based publication consisting primarily of periodic articles, normally presented in reverse chronological order.

A

Blog

50
Q

Virtual Reality

A

Augmented Reality

51
Q

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A

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