Exam 3 Flashcards
Prejudice
evaluative reaction (typically negative) to a social group
- affective component
- Attitudes, emotions
Stereotypes
Generalized beliefs about the characteristics of social groups
-cognitive component
-Beliefs, expectations, experiences
• Criminality, violence, emotionality, intelligence
Discrimination
Differential treatment based on group membership
-behavioral component
-Nonverbal behaviors, deliberate behaviors
• Aggression
• Avoidant behavior
• Hiring/Firing
• Mortgage rejection
Stereotypes as a heuristic
-Allows for fast judgments
-Frees cognitive resources for other tasks
-Because stereotyped thinking is fast and efficient, it is often used.
-Causes people to ignore information that does not fit the stereotype
Negatives: racial profiling
Socio-Cultural Perspective
- parental transmission , peer groups
- border cultural context (mass media)
Parental transmission & Peer groups
We tend to hold the same attitudes and beliefs as our parents + peers
Border cultural context (mass media)
Subtle Transmission (Weisbuch et al., 2009) -White actors showed nonverbal avoidance of black actors -Even WATCHING the interracial interactions created bias in viewers
Early development: modeling
Children learn prejudices from cultural models.
-Clark & Clark (1939;1940)
• Children’s books - gender roles
The _______ is in distress.
The _______ is in shining armor.
Realistic Group Conflict Theory (RCT)
structure of relations between groups
-(perceived) competition for limited resources
-an evolutionary adaptation?
-Sherif’s Robbers Cave Study (1966)
a case study in the toxic potential of intergroup competition
determines intergroup attitudes
Sherif’s Robbers Cave Study (1966)
5th grade boys summer camp, Split into 2 groups (didn’t know about each other at first)
Phase 1 – team building
Phase 2 – team competitions between Eagles and Rattlers
Phase 3 – common crisis
What helps to prevent and reduce prejudice and increase liking of other groups.
Sherif’s Robbers Cave Study (1966)
- Mutual interdependence and cooperation
-Common goals - Equal status with friendly, informal interactions
-Social norms and agents that value equality
-Opportunities to learn that stereotypes are incorrect
Social Identity Theory Two Core Ideas:
1.)Preference for positive self-definitions
2.)Social Categorization is a byproduct of cognition
we split the world up into “us” and “them”
Social Identity Theory: Two consequences
- ingroup bias
- outgroup homogeneity
- research example: Miami vs Ohio state- results: People will even forego benefits to create advantage over outgroup
Social Identity Theory:
The Minimal Group Paradigm
Even division into groups based on a completely arbitrary dimension elicits ingroup bias
Individual approach in reducing SPD
Approach/ Avoidance training (Kawakami et al.)
“Joy stick training” used a stick to push forward for white and good pulled back for black and bad.
Results : lowered racism by approaching minority races rather then avoiding them
Group
two or more individuals who influence each other
Entitativity
seeing a group as a meaningful social entity
more entitativity = more perceived group-ness
Common fate
Similarity
Permeability
Shared values
Social Cognition Perspective
-Biases in info processing plays a role in ST formation and maintenance
-ST represent “quick,” relatively automatic ways of dealing with a complex social environment
Stereotypes as a heuristic for JUDGEMENT
When motivation or capacity are low, people may prefer to rely on general ST rather than think carefully about an individual (aka individuate)