Exam 2 Flashcards
Reciprocity
Feeling the obligation to reciprocate to people giving you things. “Oh they lowered this price just for me, I should get it since they did that for me”
6 principles of social influence (cialdini)
Reciprocity Scarcity Authority Consistency & commitment Liking Consensus
Scarcity
People want things that are scarce. They only made a limited amount I should get this.
Consensus
Everyone likes this product I must like it too. Having the consensus of others that your making a good decision
Consistency & commitment
Getting into a contract and right before you sign they tell you something negative but your less likely to back out because you already feel committed
Compliance
Publicly acting in accord with a direct request: trying to get our way
Target is aware they are being manipulated
Just bc you have a reason whether it’s a good reason or not you are still more likely to get compliance of others
External compliance
Agreeing with the compliance even though you do not agree with it
Internal compliance
Both act and believe in line with the request
Two factors that motivate compliance
Consistency motives : we like to feel consistent
Reciprocity motives : more likely to return a good deed
Authority
Find answer
Social influence
Exercise of social power to change attitudes or behavior Types: Compliance Conformity Obedience
Conformity
James town (on YouTube) Jim jones
- conforming to do things you wouldn’t do alone but you are more likely now that you are a part of a group
- power of situation
- social pressure
Power of majority
Social norms : unwritten rules for expected behavior
Local norms may arise in particular situations
Global norms in a culture or context
Why conform to social norms?
Informational social influence-we want to be right
Normative social influence-we want to be liked
Informational social influence
Arises when situation is a crisis ,Others are experts
We conform not out of weakness but for information
We use others behavior as a guide
Motivation
Process that drives us to maintain a directed behavior or produce an action