exam 3 Flashcards
vote choice
expression of an evaluation of candidate; an attitude
voter turn out
percentage of eligible ppl who actually vote
reasons why ppl vote
- sense of civic duty
- expressive benefit
- want to influence the gov’t
- habit
electorate
ppl who vote
what impacts voter turnout
- individual characteristics (like registered, income, eduction, party strength, voting before)
- political interest
- environmental forces (phone calls, close elections, social pressure, the election type)
how we measure voter turnout
the VAP method and the VEP method
VAP method
- number of voter / voting age population
- could be misleading bc not everyone who is of age is eligible; like felons
VEP method
- number of voter / voting eligible population
felony disenfranchisement
- over 4 million felons in US denied right to vote
- states get to decide
effect of same day registration
can increase voter turnout
what influences vote choice
- election type: president vs lower offices, general (dem vs rep) or primary (dem vs dem; rep vs rep)
- other factors: partisanship, incumbency, name recognition, retrospective evaluations, prosepective evaluations, policy positions, candidate characterisitcs
primary election
- no one wins, they vote for who they want on the ballot for their party in the general election
- voters are stronger partisans; more interested
- candidates often race to extremes
general election
- regular electoin of candidates
- candidate must do balancing act: win over persuadable voters and maintain the base
- partisan base will not vote for the other person or vote at all
retrospective voting
relying on past performance
prospective voting
based on predictions on how future will perform
issue publics
- ppl with strong opinion on issues
- learn candidate stances on that
- issue and vote based on that
when can campaigns influence vote choice
- when candidate relatively unfamiliar to voters
- when one side has a lot more resources
incumbency advantage
advantage that an individual currently in office has over the challenger candidate
wedge issues
- used to drive wedge between voter and thier preferred candidate
what is the wedging method
- isolating an issue where voter disagrees with thier preferred candidate
- convince them issue is extremely important; make cnadidate stance slear
- strategically prime this issue
microtargeting
isolate persuadable voters
campaign priming
more cnadidate talk about issues, the more the citizens use them in their evaluations of candidate
cross-pressures
- two or more beliefs, identities, or issues positions that pull a vote in different partisan directions
- getting ppl ambivalent is first step
- reinforce existing attitudes
re-districting
process of drawing electoral district boundaries