Exam 3 Flashcards
What are the primary differences between qualitative and quantitative research?
- Type of data (Quan- numerical, Qual- descriptive)
- Amount of data (Quan- goal is just measurement of variables, Qual- goal is to get rich descriptions
- Subjective vs Objective (Quan- objective & not based on feelings, Qual- subjective & based on feelings and opinions)
- Approach to causality
- Inductive vs Deductive (Quan- deductive, Qual- inductive)
What are the strengths of qualitative research?
- explore new vaguely understood social behaviors
- rapid reconnaissance in situations where time does not permit more structured analysis
- understanding important individuals
- analyzing images
- understanding historical text
What are the weaknesses of qualitative research?
- questions are obvious or obscure
- methods are highly subjective
- results are weakly generalizable
- cannot establish causality
What are the three types of qualitative research methods?
- Ethnography- the study and systematic recording of human behavior and culture by immersing yourself in the target participants environment
- Phenomenological- the study of a phenomenon
- Case study- a qualitative research method to deeply observe the characteristics of an individual unit, such as a person, group, or community
What are the two ways of collecting qualitative data?
- Participant Observation
2. Intensive Interviews
Describe participant observation research
Involves developing a sustained relationship
with people while they go about their normal
lives
What are the different roles in participant observation?
- Complete observation- Researcher does not participate in group activities and is publicly identified as a researcher
- Complete participation- Researcher does not reveal their identity to those who are observed
- Mixed- Researcher reveals identity, but engages in activities as well
What are the primary ways to organize participant observation research?
- Choose a role
- Enter the field
- Developing and maintaining relationships
- Taking notes
How do you “enter the field” in participant observation?
Gatekeepers: Someone who can grant researchers access to the desired setting
How do you “develop relationships” in participant observation?
Key informant: An insider who is willing and able to
provide a field researcher with superior access or
information
How should you “take notes” in participant observation?
- Systematic or Structured Observation-
• Involves considerable pre-coding
• Records when, how often, how long the pre-coded behavior occurs - Narrative Analysis-
• Focuses on the story itself
• Seeks to preserve integrity of personal biographies or a series of events
What are intensive interviews?
Involves open ended, relatively unstructured questioning in which the interviewer seeks in-depth information on the interviewees feelings, experiences, and perceptions
What are the key elements of intensive interviews?
- Rely on open-ended questions
- Use active listening- actively question, ask for explanations, show a genuine curiosity
- Usually long
- Respondents purposefully selected
What are the four steps qualitative researchers take in analyzing data?
- Documentation
- Conceptualization, Coding, Categorizing
- Examining and displaying data
- Authenticating conclusions
What things do qualitative researchers do to authenticate their conclusions?
- Credibility of informants
- Leading questions
- Reactive effects
- Reflexivity
- Honest and accurate documentation