Exam 2 Terms Flashcards
Pro computer game tournaments that are referred to as electronic sport
Esport
A specific expression of masculinity with a focus on Intellectualism, technical knowledge and skills rather than physical power
Geek masculinity
Identifying people as physically or intellectually disables to justify treating them as inferior, and to organize social worlds without taking them into account
Ableist ideology
Evaluative perspective that favour one age group over another
Ageism
Evaluative perspective in which the label of disability marks a person as inferior and incapable of participating in main stream activities
Ableism
The cause of the disability is put on the individual. The person needs to be fixed rather than the environment needs to be adapted
Biomedical model of disability
Knowledge and skills required to interpret media
Media literacy
Influx of performative representations of hyphenated persons and cultures occupying leading spaces in social media
Stylish hybridity
Includes everything from the interstate, e commerce, blogs, video games, VR, etc
New media
Inequities in the digital community
Digital divide
Set of beliefs and ideas that are widely accepted as natural and normal, serve the interest of the dominant groups
Hedonic ideologies
A resistance/challenge to the dominant ideologies and power structures within society
Counter hegemony ideology
The type of masculinity that we see today
Hegemonic masculinity
Making a product that matches your target audiences vibe
Lifestyle branding
Individualism, empowerment, choice, agency, advocating for meritocracy over gender bias
Post feminism