Exam 2 Terms Flashcards

1
Q

Pro computer game tournaments that are referred to as electronic sport

A

Esport

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2
Q

A specific expression of masculinity with a focus on Intellectualism, technical knowledge and skills rather than physical power

A

Geek masculinity

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3
Q

Identifying people as physically or intellectually disables to justify treating them as inferior, and to organize social worlds without taking them into account

A

Ableist ideology

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4
Q

Evaluative perspective that favour one age group over another

A

Ageism

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5
Q

Evaluative perspective in which the label of disability marks a person as inferior and incapable of participating in main stream activities

A

Ableism

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6
Q

The cause of the disability is put on the individual. The person needs to be fixed rather than the environment needs to be adapted

A

Biomedical model of disability

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7
Q

Knowledge and skills required to interpret media

A

Media literacy

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8
Q

Influx of performative representations of hyphenated persons and cultures occupying leading spaces in social media

A

Stylish hybridity

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9
Q

Includes everything from the interstate, e commerce, blogs, video games, VR, etc

A

New media

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10
Q

Inequities in the digital community

A

Digital divide

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11
Q

Set of beliefs and ideas that are widely accepted as natural and normal, serve the interest of the dominant groups

A

Hedonic ideologies

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12
Q

A resistance/challenge to the dominant ideologies and power structures within society

A

Counter hegemony ideology

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13
Q

The type of masculinity that we see today

A

Hegemonic masculinity

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14
Q

Making a product that matches your target audiences vibe

A

Lifestyle branding

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15
Q

Individualism, empowerment, choice, agency, advocating for meritocracy over gender bias

A

Post feminism

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