Exam 1 Flashcards
Sport
Physical activities that involve challenges or comp contests
Physical culture
More inclusive definition of sport
Sign
Something that invites someone to think something other than itself
Shared meaning
Multiple people agreeing on a sign
Semiology
Science of the meaning of signs in our social life
Signifier and signified
Signifier - not physical, the thing
Signified - the actual thing, breaks into connotative and denotive
Denotive —> the thing, first order signification
Connotative —> symbols, second order signification
Characteristics of sport media
- has influence
- sponsorship + programmed —> interactive + personalized + on demand
- represented to us by people of power
- satisfies audience and sponsors
Sport media highlighted values
Action, comp, individual heroism, sacrifice, hard work, pain
How do sport and media have a 2 way relationship
- sport is integrated in many social institutions
- athletes become famous
Ideological themes in media representations of sport
- Success
- Consumption
- Gender
- Race
- Ethnicity
- Nationality
Ideological themes in womens sport media
- Gender marking
- Compulsory heterosexuality
- Appropriate femininity
- Infantalization
- No sport issues
- Sexualization
- Ambivalence
Social issues embedded in mediated sport texts
- Global, national, and local relations
- Race relations
- Gender relations
- Commercialization
- Winning + success
- Drugs
- Violence
Characteristics of critical media analysis
- attitude = skeptical
- approach = humanistic
- assessment = political
- ambition = social justice
Encoding vs decoding and the 3 approaches
Stuart hall
Encoding
- how producers want you to perceive the thing
Decoding
- how you actually see it
Reception theory
3 positions of reception theory
- Dominant —> you see it how they want you to, preferred
- Oppositional —> opposite of how they want
- Negotiated —> a bit of both sides