Exam 2 (chapter 8) Flashcards
1
Q
Planned locations
A
the shopping center and/or manager makes and enforces policies that govern store operation
2
Q
Unplanned locations
A
do not have centralized management that determines what stores will be in development
3
Q
Trade area
A
area in which business or center of retail draws most of its business
4
Q
Freestanding sites
A
a store on the street (not in a mall/shopping center)
5
Q
Anchor store
A
big store at the end of the mall to draw people in
6
Q
Store within a store
A
Ex: Starbucks in Target, Sephora in Kohl’s
7
Q
Pop up stores
A
short term sales spaces that last for days/weeks before closing down, often to catch onto a fad or scheduled event
