Exam 2 (chapter 5)

Question 1

Buying process steps

Answer 1

recognize the unsatisfied need - seek info to satisfy a need - evaluate alternatives - merch/product purchased - post-purchase evaluation

Question 2

Hedonic needs

Answer 2

\when purchases accomplish need for entertainment, emotional, and recreational experience (department store)

Question 3

Utilitarian needs

Answer 3

when purchases accomplish a task, easy and effortless (grocery store)

Question 4

Internal source

Answer 4

past shopping experience

Question 5

External source

Answer 5

word-of-mouth, advertising, internet, social media

Question 6

Conversion rate

Answer 6

percentage of consumers who buy the product after reviewing it

Question 7

Consideration rate

Answer 7

different options for when buying something