Exam 2 - Chapter 6 Flashcards
DATA SOURCES FOR BUSINESS ANALYTICS
- _____ can come from many sources
DATA SOURCES FOR BUSINESS ANALYTICS
- Data can come from many sources
DATA SOURCES FOR BUSINESS ANALYTICS - Internal data stores
DATA SOURCES FOR BUSINESS ANALYTICS - Internal data stores Archived historical data Data generated by applications Outputs from other analytical processes
DATA SOURCES FOR BUSINESS ANALYTICS -External data sources
DATA SOURCES FOR BUSINESS ANALYTICS -External data sources Government sources (SBA, Census, etc.) Social Media Industry data sources
WHAT ARE ‘DATA GENERATING’ SYSTEMS?
- _____ that generate data for the ____ time
WHAT ARE ‘DATA GENERATING’ SYSTEMS?
- Systems that generate data for the first time
WHAT ARE ‘DATA GENERATING’ SYSTEMS? Examples include
WHAT ARE ‘DATA GENERATING’ SYSTEMS? - Examples include Point of sale system Billing Systems Social Media feeds (user generated content) Sensors and other IOT data streams CRM systems Web Logs Analytics systems
WHAT ARE ‘DATA GENERATING’ SYSTEMS?
- Just like an assembly line, these systems generate ____ for __________________
WHAT ARE ‘DATA GENERATING’ SYSTEMS?
- Just like an assembly line, these systems generate data for other systems and people to consume
WHICH DATA SHOULD I USE?
- It starts with
WHICH DATA SHOULD I USE?
- It starts with
Business Understanding
Data Understanding
WHICH DATA SHOULD I USE?
- Driven by constraints
WHICH DATA SHOULD I USE?
- Driven by constraints
How useful is the data?
How accessible is the data
USABILITY AND ACCESSIBILITY
- The best data is usually
USABILITY AND ACCESSIBILITY
- The best data is usually
Highly useful
Highly available
USABILITY AND ACCESSIBILITY
- ____ data sources on these axes helps us to ____
USABILITY AND ACCESSIBILITY
- Mapping data sources on these axes helps us to prioritize
USABILITY AND ACCESSIBILITY
- Data that is ____ ____ should be de-prioritized.
USABILITY AND ACCESSIBILITY
- Data that is not useful should be de-prioritized.
USABILITY AND ACCESSIBILITY
- Remember that ____ often comes at a cost
USABILITY AND ACCESSIBILITY
- Remember that availability often comes at a cost
DATA WAREHOUSES AND AVAILABILITY - One of the purposes of the data warehouse is to increase data \_\_\_\_\_
DATA WAREHOUSES AND AVAILABILITY
- One of the purposes of the data warehouse is to increase data availability
Single source of truth
All of the data is in one place
Some sources can be combined with other sources to increase their usefulness
Be careful because sometimes this can work in reverse
INCREASING ACCESSIBILITY WITH A WAREHOUSE
INCREASING ACCESSIBILITY WITH A WAREHOUSE
The process of putting data from a source system can increase its availability to other users
Do this correctly and you can also increase usability
Do it incorrectly and you can make the data useless
COMBINING DATA TO INCREASE USEFULNESS
Data that comes from different source can be
This combination process generally happens at ____
COMBINING DATA TO INCREASE USEFULNESS
Data that comes from different source can be
Compatible with other sources
Be combined to provide a more complete picture
This combination process generally happens at staging