Exam 1 - Chapter 1 Flashcards

1
Q

BI Definition

A

Delivering the right decision support to the right people at the right time

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2
Q

Analyzing product sales to determine the best ____ _____ opportunities

A

Analyzing product sales to determine the best cross-selling opportunities

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3
Q

______ and _____ your business processes

A

Understand and controlling your business processes

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4
Q

Effect of digitization

A

Who are the decision makers? People or programs?

- automated

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5
Q

Organizations are a combination of:

A
  • Technology Capabilities
  • Human Competencies
  • Business Processes
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6
Q

Business Driven Environment

- Top Down

A

Information requirement

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7
Q

Business Driven Environment

- Bottom up

A

Information supply

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8
Q

Top management

A

Strategy Creation

Choosing an information strategy

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9
Q

Operational decision makers

A

Business processes

Usign information and knowledge

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10
Q

Analyst, controllers, and report developers

A

Reporting and analytics

Creating information and knowledge

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11
Q

ETL developers and database specialists

A

Data warehouse

Gathering data, making them accessible and usable

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12
Q

IT professionals

A

Data sources and IT Infrastructure

Data creation

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13
Q

______ is driven from top down

A

Strategy is driven from top down

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14
Q

C-Suite cares about KPI such as

(3)

A

C-Suite cares about KPI (key performance indicators) such as

  • Marginal revenue
  • Return on Equity (ROE)
  • Return on Investment (ROI)
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15
Q

Strategy developed by

A

Strategy developed by

  • C-Suite
  • Senior Management
  • Functional Management
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16
Q

Who needs information?

2

A

Who needs information?
Managers
Systems

17
Q

Directly related to operational areas such as
(3)

A
Driven by strategy, but
Driven by strategy, but
- More functional
Directly related to operational areas such as
- Finance
- HR
- Operations
18
Q

Analyst provides relevant information to ______ ______

A

Analyst provides relevant information to operational managers

19
Q

(Analyst provide)
Mechanics include:
(4)

A
(Analyst provide)
Mechanics include:
(4)
- Front end applications
- Dashboards
- Reports
- Ad-hoc analysis tools
20
Q

Report and Analyst Objective is to

A

Objective is to meet the needs of users higher in the stack

21
Q

The Data Warehouse is a

A

The Data Warehouse is a

  • Repository of enterprise information
  • Integration with external sources
  • Separate from operational data stores
  • Optimized for data extraction
22
Q

The Data Warehouse
- Focus is on
(3)

A

Focus is on:
Storing data
Merging data
Delivering data

23
Q

IT Operations

A
  • Supporting operational data sources

- All data that flows upstream starts here

24
Q

IT Operations
Activities include
(4)

A
IT Operations
Activities include
- Relational data modeling
- Business systems development
- Development of new data sources
- Acquisition of external data sources
25
All data that flows upstream starts here
IT Operation`
26
BA Data Flow
Data Sources -> Staging Area -> Data Warehouse or Data Marts -> User Data Access
27
Case Study - Radio Station Strategic Targets (3)
``` Case Study - Radio Station Strategic Targets ROE & Market share ROE Target: 15%, Current: 9% Market Share Target: 25%, Current: 17% ```
28
Case Study - Radio Station Business Objectives: -
Case Study - Radio Station Business Objectives: Avg Listen Time Target: 30 minutes: Current 15 minutes
29
Case Study - Radio Station Operations -
Case Study - Radio Station Operations Focus on increasing listening time
30
``` Case Study - Radio Station Need more information about listeners to increase average listen time - - - ```
``` Case Study - Radio Station Need more information about listeners to increase average listen time Who are the listeners? What do they listen to? When do they listen? ```
31
Executive management function CEOs
Executive management sets overall strategic targets for the business.
32
Business functionFunctional managers/directors and operational decision makers in HR, sales, production, marketing, finance, etc.
- Functional managers/directors set strategic target at the functional level. - Operational decision makers improve upon business processes using information created by the BA function. - Operational decision makers demand and use information.
33
BA functionAnalyst, controller, data manager, and report developer
Identify business requirements and create information using analytical methodology.
34
Data warehouse functionETL developer and database specialist
Gather, enrich, and supply data for business use, based on requirements from analyst.
35
Data source and IT infrastructure functionIT professionals
Maintain and develop IT infrastructure for data to be created.