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IS 335 > Exam 1 - Chapter 1 > Flashcards

Exam 1 - Chapter 1 Flashcards

1
Q

BI Definition

A

Delivering the right decision support to the right people at the right time

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2
Q

Analyzing product sales to determine the best ____ _____ opportunities

A

Analyzing product sales to determine the best cross-selling opportunities

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3
Q

______ and _____ your business processes

A

Understand and controlling your business processes

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4
Q

Effect of digitization

A

Who are the decision makers? People or programs?

- automated

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5
Q

Organizations are a combination of:

A
  • Technology Capabilities
  • Human Competencies
  • Business Processes
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6
Q

Business Driven Environment

- Top Down

A

Information requirement

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7
Q

Business Driven Environment

- Bottom up

A

Information supply

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8
Q

Top management

A

Strategy Creation

Choosing an information strategy

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9
Q

Operational decision makers

A

Business processes

Usign information and knowledge

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10
Q

Analyst, controllers, and report developers

A

Reporting and analytics

Creating information and knowledge

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11
Q

ETL developers and database specialists

A

Data warehouse

Gathering data, making them accessible and usable

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12
Q

IT professionals

A

Data sources and IT Infrastructure

Data creation

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13
Q

______ is driven from top down

A

Strategy is driven from top down

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14
Q

C-Suite cares about KPI such as

(3)

A

C-Suite cares about KPI (key performance indicators) such as

  • Marginal revenue
  • Return on Equity (ROE)
  • Return on Investment (ROI)
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15
Q

Strategy developed by

A

Strategy developed by

  • C-Suite
  • Senior Management
  • Functional Management
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16
Q

Who needs information?

2

A

Who needs information?
Managers
Systems

17
Q

Directly related to operational areas such as
(3)

A 
Driven by strategy, but
Driven by strategy, but
- More functional
Directly related to operational areas such as
- Finance
- HR
- Operations
18
Q

Analyst provides relevant information to ______ ______

A

Analyst provides relevant information to operational managers

19
Q

(Analyst provide)
Mechanics include:
(4)

A 
(Analyst provide)
Mechanics include:
(4)
- Front end applications
- Dashboards
- Reports
- Ad-hoc analysis tools
20
Q

Report and Analyst Objective is to

A

Objective is to meet the needs of users higher in the stack

21
Q

The Data Warehouse is a

A

The Data Warehouse is a

  • Repository of enterprise information
  • Integration with external sources
  • Separate from operational data stores
  • Optimized for data extraction
22
Q

The Data Warehouse
- Focus is on
(3)

A

Focus is on:
Storing data
Merging data
Delivering data

23
Q

IT Operations

A
  • Supporting operational data sources

- All data that flows upstream starts here

24
Q

IT Operations
Activities include
(4)

A 
IT Operations
Activities include
- Relational data modeling
- Business systems development
- Development of new data sources
- Acquisition of external data sources
25
Q

All data that flows upstream starts here

A

IT Operation`

26
Q

BA Data Flow

A

Data Sources -> Staging Area -> Data Warehouse or Data Marts -> User Data Access

27
Q

Case Study - Radio Station
Strategic Targets
(3)

A 
Case Study - Radio Station
Strategic Targets
ROE & Market share
ROE Target: 15%, Current: 9%
Market Share Target: 25%, Current: 17%
28
Q

Case Study - Radio Station
Business Objectives:
-

A

Case Study - Radio Station
Business Objectives:
Avg Listen Time Target: 30 minutes: Current 15 minutes

29
Q

Case Study - Radio Station
Operations
-

A

Case Study - Radio Station
Operations
Focus on increasing listening time

30
Q 
Case Study - Radio Station
Need more information about listeners to increase average listen time
- 
- 
-
A 
Case Study - Radio Station
Need more information about listeners to increase average listen time
Who are the listeners?
What do they listen to?
When do they listen?
31
Q

Executive management function CEOs

A

Executive management sets overall strategic targets for the business.

32
Q

Business functionFunctional managers/directors and operational decision makers in HR, sales, production, marketing, finance, etc.

A
  • Functional managers/directors set strategic target at the functional level.
  • Operational decision makers improve upon business processes using information created by the BA function.
  • Operational decision makers demand and use information.
33
Q

BA functionAnalyst, controller, data manager, and report developer

A

Identify business requirements and create information using analytical methodology.

34
Q

Data warehouse functionETL developer and database specialist

A

Gather, enrich, and supply data for business use, based on requirements from analyst.

35
Q

Data source andIT infrastructurefunctionIT professionals

A

Maintain and develop IT infrastructure for data to be created.

IS 335 (15 decks)

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