Exam 2 (chap 1-6 and 9) Flashcards
(100 cards)
Phillips’s research on the impact of media coverage of car-crash suicides revealed that following a publicized suicide:
victims of “suicide” accidents tended to be of similar age as the victim of the publicized suicide
A research study that separated one group of schoolchildren from their electronic devices over a five-day summer camp stay found that when they returned home from the summer camp, they:
had increased social intelligence compared to their scores before the trip
During the 1988 presidential campaign, Willie Horton was candidate George Bush’s (the elder) most valuable player because
Bush used peripheral advertising to discuss this felon’s release from prison
Assume that a speaker has low credibility with the audience. For maximum attitude change, how discrepant from the audience’s initial position should the communication be?
Moderately discrepant
In the case of people with low self-esteem, communications that arouse a great deal of fear tend to:
inhibit immediate action but are effective after a delay
Walster and Festinger conducted an experiment in which subjects “overheard” a conversation between two graduate students, one of whom expressed an opinion on a certain issue. Subjects’ opinions were influenced by the graduate student’s opinion when:
the subject believed the graduate students were unaware of his or her presence
The “Don’t Mess with Texas” campaign resulted in:
a drop of 72% in littering on Texas highways
Evolutionary psychologists argue that over time (i.e., a millennia), the two sets of core attitudes displayed by conservatives and liberals would:
have adaptive benefits for human societies
Generally, high-fear appeals are more effective than low-fear appeals in producing behavior change when:
the issue is moderately important to the audience
When a person is exposed to a watered-down attack on his or her beliefs, this produces resistance to later persuasion because:
the person gains some practice in defending his or her beliefs
Research studies that examine the effect of mobile phones on cognitive tasks find that:
having one visible on a desk hurts performance on difficult cognitive tasks
According to research presented in the text, people with high self-esteem are most likely to be persuaded by campaigns using:
moderate fear
Appeals to identity in persuasive messages are ______ to persuade people to action.
more likely
You are in the market for a new car and think you would like to own a Saab. According to research reported by Richard Nisbett and his associates, which of the following would be most likely to influence your decision?
Hearing about the huge repair bills a neighbor’s sister had on her Saab
All other things being equal, the overwhelming weight of experimental evidence on fear and persuasion suggests that, in general, the more frightened a person is by a communication:
the more likely he or she is to take positive, preventive action
When lawyers and politicians want to persuade, they often use:
both central and peripheral arguments
In a study by Hovland and Weiss, subjects heard arguments regarding the feasibility of atomic submarines. Subjects were more persuaded by physicist J. Robert Oppenheimer rather than the Soviet newspaper Pravda because:
Oppenheimer was perceived as an expert and trustworthy source of information, unlike Pravda
Hovland, Harvey, and Sherif conducted an experiment on latitude of acceptance of ideas about the state being “wet” or “dry” on the sale of alcohol beverages. They found that:
the greatest change happened when a moderate discrepancy took place between the actual message and the individual’s original opinion
Both opinions and attitudes are primarily cognitive in nature. However, attitudes:
have both an emotional and an evaluative component
Suppose you are going to organize a program for high school students advocating stricter enforcement of the drug laws. All other things being equal, your most persuasive speaker would be a:
person serving a jail sentence for drug possession
According to “Aronson’s first law,” people who do crazy things:
may be crazy but may also be normal people trying to adjust to extraordinary social influences
After the 2016 U.S. presidential election, Joe tells Mary that he knew all along Donald Trump would be elected. This is an example of:
the hindsight effect.
Which of the following is NOT an advantage that professional social psychologists have over amateur social psychologists?
Professionals use observation of social phenomena in their thinking about social phenomena, whereas amateurs cannot.
According to the “hindsight bias,” you would predict which of the following results?
People feel more confident they knew who would a win race after the race than they did before the race.