Exam 2 Flashcards

1
Q

Demand Conditions

A

The nature of domestic customers especially whether they have high expectations of the goods and services that they buy.

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2
Q

Global Strategy

A

To sacrifice responsiveness to local preferences in favor of efficiency.

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3
Q

Stuck in the Middle

A

A situation in which a business-level strategy does not offer features that are unique enough to convince customers to buy its offerings and its prices are too high to compete effectively on based on price.

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4
Q

Just-in-Time inventory Management

A

A production system that conserves space and lowers costs by requiring inputs to arrive at the moment they are needed.

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5
Q

Company Strategy
Structure
Rivalry

A

How challenging it is for companies to survive domestic competition.

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6
Q

First-Mover Advantage

A

When the initial move into a market allow a company to establish a dominant position that other companies struggle to overcome.

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7
Q

Licensing

A

One organization grants another the right to create its product, often using patented technology, in exchange for a fee.

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8
Q

Multipoint Competition

A

A situation in which a company faces the same rival in more than one market

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9
Q

Strategic Alliance

A

A cooperative arrangement between two or more organizations that does not involve the creation of a new entity.

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10
Q

Focused Cost Leadership

A

A generic business strategy that requires competing based on price to target a narrow market.

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11
Q

First Mover

A

An initial entrant into a market.

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12
Q

Blue Ocean Strategy

A

Creating a new, untapped market rather than competing with rivals in an existing market.

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13
Q

Price Sensitive

A

The extent to which a price increase makes a buyer less likely to purchase an item.

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14
Q

Political Risk

A

The potential for government upheaval or interference with business to harm an operation within a country.

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15
Q

Business Risk

A

The potential that a business operation might fail.

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16
Q

Nationalization

A

The seizure of privately owned business operations by a national government.

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17
Q

Focus Strategies

A

Generic business approaches that involve targeting a relatively narrow niche of potential customers.

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18
Q

Colocation

A

When goods and services offered under different brands are located close to one another.

19
Q

Focused Differentiation

A

A generic business strategy that requires offering unique features that fulfill the demands of a narrow market

20
Q

Cultural Risk

A

The potential for a company’s operations in a country to struggle because of differences in language, customs, norms, and customer preferences.

21
Q

Factor Conditions

A

The nature of raw material and other inputs that companies need to create goods and services

22
Q

Economic Risk

A

The potential for a country’s economic conditions and polices, property rights protections, and currency exchange rates to harm an operation.

23
Q

Multinational Corporation (MNC)

A

A company that has operations in more than one country.

24
Q

Foothold

A

A small position that a company intentionally establishes within a market in which it does not yet compete.

25
Q

Offshoring

A

The relocation of a business activity to another country.

26
Q

Joint Venture

A

A cooperative arrangement that involves two or more organization’s, each contributing to the creation of a new entity.

27
Q

Exporting

A

Creating goods within a company’s home country and then shipping them to another country where they are sold to customers by a local company.

28
Q

Transnational Strategy

A

Involves balancing the desire for efficiency with the need to adjust to varying preferences across countries.

29
Q

Disruptive Innovation

A

An improvement that conflicts with and threatens to replace, traditional approaches to competing within an industry.

30
Q

Best-Cost

A

A business-level strategy followed by companies that charge relatively low prices and offers substantial differentiation.

31
Q

Related and Supporting Industries

A

The extent to which companies’ domestic suppliers and other complementary industries are developed and helpful

32
Q

Multidomestic Strategy

A

To sacrifice efficiency in favor of responsiveness to varying preferences across countries.

33
Q

Generic Strategy

A

A general way of positioning a company’s business-level strategy within an industry.

34
Q

Cost Leadership

A

Generic strategy that offers products or services with acceptable quality and features to a broad set of customers at a low price.

35
Q

Greenfield Venture

A

A foreign operation that a company creates entirely by itself.

36
Q

Mutual Forbearance

A

A situation in which rivals do not act aggressively because each recognizes that the other can retaliate in multiple markets.

37
Q

Co-opetition

A

A blending of competition and cooperation between tow companies.

38
Q

Franchising

A

An organization (called a franchisor) grants the right to use its brand name, products and processes to other organizations (known as franchisees) in exchange for an up-front payment (franchise fee) and percentage of franchises’ revenues (royalty)

39
Q

Economies of Scale

A

A cost advantage created when a company can produce a good or service at a lower per-unit price due to producing the good or service in large quantities.

40
Q

Fighting Brand

A

A lower-end brand that a company introduces to try to protect the company’s market share without damaging the company’s existing brands.

41
Q

Reshoring

A

The relocation to a company’s home country of business activity that had been sent overseas.

42
Q

Differentiation Strategy

A

A generic positioning that attempts to convince customers to pay a premium price for its good or services by providing unique and desirable features.

43
Q

Bricolage

A

Using whatever materials and resources happen to be available as the inputs into a creative process.

44
Q

Hypercompetition

A

A situation that involves very rapid and unpredictable moves and countermoves that can undermine competitive advantages.