Exam 2 Flashcards
Demand Conditions
The nature of domestic customers especially whether they have high expectations of the goods and services that they buy.
Global Strategy
To sacrifice responsiveness to local preferences in favor of efficiency.
Stuck in the Middle
A situation in which a business-level strategy does not offer features that are unique enough to convince customers to buy its offerings and its prices are too high to compete effectively on based on price.
Just-in-Time inventory Management
A production system that conserves space and lowers costs by requiring inputs to arrive at the moment they are needed.
Company Strategy
Structure
Rivalry
How challenging it is for companies to survive domestic competition.
First-Mover Advantage
When the initial move into a market allow a company to establish a dominant position that other companies struggle to overcome.
Licensing
One organization grants another the right to create its product, often using patented technology, in exchange for a fee.
Multipoint Competition
A situation in which a company faces the same rival in more than one market
Strategic Alliance
A cooperative arrangement between two or more organizations that does not involve the creation of a new entity.
Focused Cost Leadership
A generic business strategy that requires competing based on price to target a narrow market.
First Mover
An initial entrant into a market.
Blue Ocean Strategy
Creating a new, untapped market rather than competing with rivals in an existing market.
Price Sensitive
The extent to which a price increase makes a buyer less likely to purchase an item.
Political Risk
The potential for government upheaval or interference with business to harm an operation within a country.
Business Risk
The potential that a business operation might fail.
Nationalization
The seizure of privately owned business operations by a national government.
Focus Strategies
Generic business approaches that involve targeting a relatively narrow niche of potential customers.