Exam 1 Flashcards
(113 cards)
Realized Strategy
Plan of action that an organization actually follows
Business Model
Describes the process through which a company hopes to earn profits
Distinctive Competence
A set of activities that an organization performs especially well.
Intellectual Property
Creations of the mind, such as inventions, artistic products and symbols.
Transaction Cost Economics
A theory that centers on whether it is cheaper for a company to make or to buy the products that it needs.
PESTEL Analysis
The examination of political, economic, social, technological, environmental, and legal factors and their implications for an organization
S.M.A.R.T Goals are
Specific Measurable Aggressive Realistic Time-bound
Backward Integration Strategy
A company that enters the business of one of its suppliers
Deliberate Strategy
Parts of the intended plan that an organization continues to pursue overtime
Valuable
Resources that help a company create strategies that capitalize on opportunities and ward off threats.
Icons
CEOs who possess both fame and strong reputations
Best Value Supply Chains
Supply chains that focus on the total value added to the customer as opposed to individual outcomes, such as speed or cost.
Intangible Resources
Resources that are difficult to see, to touch or to quantify , such as the knowledge and skills of employees, a company’s reputation and a company’s culture.
Rare
Resources that are unique when contrasted with the resources of competitors.
Product
Goods and services a company sells to customers
Competitive Aggressiveness
The tendency to intensely and directly challenge competitors
Ploy
A specific move designed to outwit or trick competitions
Marketing Mix
The four Ps (Product, Price, Place Promotion) that companies use to offer customers a coherent and persuasive message
Alignment
Creating consistency in the interests of all participants in a supply chain.
Marketing and Sales
Activities used to attract potential customers and convince them to make purchases.
Intended Strategy
Plan that an organization hopes to execute
General Environment
Overall trends and events in society such as social trends, technological trends, demographics and economic conditions.
franchising
An organization grants the right to use its brand name, products, and processes to other organizations in exchange for an up-front payment and a percentage of franchises’ revenues
Backward Vertical Integration
A strategy that involves a buyer entering the industry that it purchases goods or services from