Exam 1 Flashcards
Realized Strategy
Plan of action that an organization actually follows
Business Model
Describes the process through which a company hopes to earn profits
Distinctive Competence
A set of activities that an organization performs especially well.
Intellectual Property
Creations of the mind, such as inventions, artistic products and symbols.
Transaction Cost Economics
A theory that centers on whether it is cheaper for a company to make or to buy the products that it needs.
PESTEL Analysis
The examination of political, economic, social, technological, environmental, and legal factors and their implications for an organization
S.M.A.R.T Goals are
Specific Measurable Aggressive Realistic Time-bound
Backward Integration Strategy
A company that enters the business of one of its suppliers
Deliberate Strategy
Parts of the intended plan that an organization continues to pursue overtime
Valuable
Resources that help a company create strategies that capitalize on opportunities and ward off threats.
Icons
CEOs who possess both fame and strong reputations
Best Value Supply Chains
Supply chains that focus on the total value added to the customer as opposed to individual outcomes, such as speed or cost.
Intangible Resources
Resources that are difficult to see, to touch or to quantify , such as the knowledge and skills of employees, a company’s reputation and a company’s culture.
Rare
Resources that are unique when contrasted with the resources of competitors.
Product
Goods and services a company sells to customers
Competitive Aggressiveness
The tendency to intensely and directly challenge competitors
Ploy
A specific move designed to outwit or trick competitions
Marketing Mix
The four Ps (Product, Price, Place Promotion) that companies use to offer customers a coherent and persuasive message
Alignment
Creating consistency in the interests of all participants in a supply chain.
Marketing and Sales
Activities used to attract potential customers and convince them to make purchases.
Intended Strategy
Plan that an organization hopes to execute
General Environment
Overall trends and events in society such as social trends, technological trends, demographics and economic conditions.
franchising
An organization grants the right to use its brand name, products, and processes to other organizations in exchange for an up-front payment and a percentage of franchises’ revenues
Backward Vertical Integration
A strategy that involves a buyer entering the industry that it purchases goods or services from
Suppliers
Providers of inputs that the competitors in an industry need to create goods or services
Triple Bottom Line
An approach to assessing performance that emphasizes the concerns of people and the planet in addition to profit
Five Forces Analysis
A technique for understanding an industry by examining the interactions among competitors in an industry, potential new entrants to the industry, substitutes for the industry’s offerings, suppliers to the industry and the industry’s buyers.
Operations
The production process of a good or service
Buyers
Purchasers of the goods or services that the competitors in an industry create.
Vision
What the organization hopes to become in the future
Place
A physical purchase point as well as a distribution channel
Hidden Gems
CEOs who lack fame but possess positive reputations.
Support Activities
An action not directly involved in the evolution of a product but that instead provides important underlying support for a primary activity.
Procurement
The process of negotiating for and purchasing raw materials
Price
The amount companies charge for their goods or services.
Economies of Scale
A cost advantage created when a company can produce a good or service at a lower per unit price due to producing the good or service in large quantities
Plan
carefully crafted set of steps that a firm intends to follow in order to be successful
Sustained Competitive Advantage
A competitive advantage that will endure over time.
Nonsubstiutable
Resources that exist when competitors cannot find alternative ways to gain the benefits that a resource provides.
Technological Development
The use of computerization and telecommunications to support primary activities.
Competitors
The set of companies that produce goods or services within an industry.
Organizational Performance
How well an organization is doing at reaching its vision, mission and goals
Performance referent
A benchmark such as the industry average that is used to make sense of an organization’s standing along a performance measure
Trade Secrets
Formulas, practices and designs that are central to a company’s business and that remain unkown to competitors.
Intellectual property rights
The ability of an organization to protect intangible goods such as movies, software, and video games from piracy.