Exam 2 Flashcards

1
Q

______ _____ vary along a continuous range; varies in amount rather than kind. Examples

  • Weight in pounds
  • Age in years
  • Pupil dilation in millimeters

_____ _____ can also be categorical. For example, age can be continuous (0, 1, 2…85, 86, 87…) or categorical (infant, child, adolescent, adult).

Time it takes a computer to complete a task. You might think you can count it, but time is often rounded up to convenient intervals, like seconds or milliseconds. Time is actually a continuum: it could take 1.3 seconds or it could take 1.333333333333333… seconds.

A person’s weight. Someone could weigh 180 pounds, they could weigh 180.10 pounds or they could weigh 180.1110 pounds. The number of possibilities for weight are limitless.

Income. You might think that income is countable (because it’s in dollars) but who is to say someone can’t have an income of a billion dollars a year? Two billion? Fifty nine trillion? And so on…

Age. So, you’re 25 years-old. Are you sure? How about 25 years, 19 days and a millisecond or two? Like time, age can take on an infinite number of possibilities and so it’s a continuous variable.

The price of gas. Sure, it might be $4 a gallon. But one time in recent history it was 99 cents. And give inflation a few years it will be $99. not to mention the gas stations always like to use fractions (i.e. gas is rarely $4.47 a gallon, you’ll see in the small print it’s actually $4.47 9/10ths

A

Continuous variables

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2
Q

______ ______ have relatively distinct categories.
Examples
-Political parties (e.g., Democrat, Republican, Green Party, Reform Party, Libertarian, Independent)

-Ethnic groups (e.g., Latinos, Caucasians, African Americans, Asians, Native Americans, Other)

A

Categorical variables

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3
Q

_____ ______ refer to categorical variables that have two separate distinct categories.

Examples
oGender (i.e., Male, Female), Yes/No, True/False, Virgin/Not virgin

A

Dichotomous variables

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4
Q

______ ____ refers to a variable with just two categories that reflects only part of the information available in a more comprehensive variable.

o“Region” (i.e., Northeast, Southeast, Central, West) could be ‘dummy coded’ into Northeast (0) versus
all other regions (1).

o “Family structure” (i.e., intact families, stepfamilies, single-parent families, other) could be ‘dummy
coded’ into two-parent, intact families (0) versus all other family forms (1).

A

Dummy variable

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5
Q

______ ______ refers to a variable which is manipulated, measured, or selected by the researcher in order to observe its relation to some other variable (i.e., dependent variable).

• The IV is also called a predictor variable, input variable, treatment variable, causal variable, and/or explanatory variable.

Examples:
The independent variable is the variable whose change isn’t affected by any other variable in the experiment. Either the scientist has to change the independent variable herself or it changes on its own; nothing else in the experiment affects or changes it. Two examples of common independent variables are age and time. There’s nothing you or anything else can do to speed up or slow down time or increase or decrease age. They’re independent of everything else.

A

Independent variable (IV)

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6
Q

________– The subject is assigned by the researcher to a certain level/group

Examples
o Subjects are randomly assigned into an experimental group or a control group and compared on some
outcome variable.

o Subjects are assigned into a daily yoga class, aerobics class, or weight training class to see which
subjects will lose the most body fat in twelve weeks.
A

Manipulated IV

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7
Q

_______ – The subject naturally falls into a level (e.g., sex, IQ, age)

Examples
oMen and women are compared to each other on spending habits. (Note: Gender is the IV, and men and
women are the two levels)

o Mexicans are compared to Salvadorians and Guatemalans on level of educational attainment. (Note:
Ethnic group is the IV with three levels: Mexican, Salvadorian, Guatemalan)

A

Selected IV

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8
Q

_____ ____ refers to the variable that is observed and measured in response to an IV. In other
words, the DV is dependent upon or influenced by the IV. The DV is expected to increase, decrease, or vary in some systematic fashion as the levels of the IV change.
• Also called criterion variable or outcome variable

A

Dependent variable (DV)

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9
Q

_____ _____ (nuance) refers to any variable (1) that is held constant in a research study by observing only one of its level or (2) that the effects of the variable are accounted for in the analyses.

• _____ _____ are used in research to neutralize the effects of nuances which are not of central focus to
the study but which may affect the observed behavior.

Examples
-Examining differences between genders (IV) on hours of exercise (DV) after controlling for age (CV).

-Assessing whether the price of a cotton shirt (IV) predicts the durability of the shirt (DV) after controlling for thread count (CV).

A

Control variable

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10
Q

________ ______ – Uncontrolled factors that may or may not be having an effect on the dependent variable.

Examples:
The thing that makes random assignment so powerful is that greatly decreases systematic error – error that varies with the independent variable. Extraneous variables that vary with the levels of the independent variable are the most dangerous type in terms of challenging the validity of experimental results. These types of extraneous variables have a special name, confounding variables. For example, instead of randomly assigning students, the instructor may test the new strategy in the gifted classroom and test the control strategy in a regular class. Clearly, ability would most likely vary with the levels of the independent variable. In this case pre-knowledge would become a confounding extraneous variable.

A

Extraneous variables (confounding)

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11
Q

_______ ______ ______ – A variable that is postulated to be a predictor of one or more DVs, and simultaneously predicted by one or more IVs.

• Sometimes it refers to a hypothetical variable that is often not observed directly in a research study but is
inferred from the relationship between the IV and DV.

• Its importance lies in its ability to explain the relationship between the IV and DV under the conditions of
the study and under conditions somewhat different from those set up in the study.

• In all types of behavioral research, intervening variables represent the foundation of theory.

A

Intervening or mediating variables

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12
Q

____ _____ – A variable that affects (i.e., moderates) the direction and/or strength of the relationship between IV(s) and DV.

Examples

  1. Intelligence (independent variable)
  2. Grades (dependent variable)
  3. Academic motivation (moderation variable)
A

Moderating variables

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13
Q

________
-To infer that one variable causes another, three criteria are essential:

Examples:

  1. Because the alarm was not set, we were late for work.
  2. The moon has gravitational pull, consequently the oceans have tides.
  3. Since school was canceled, we went to the mall.
  4. John made a rude comment, so Elise hit him.
  5. When the ocean is extremely polluted, coral reefs die.
  6. The meal we ordered was cheaper than expected, so we ordered dessert.
A

CAUSE/EFFECT

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14
Q

A tentative statement about the expected relationship between two or more variables. In other words, it is a testable conjectural statement about supposed relationships between variables. Hypotheses are the link between theoretical ideas and empirical data.

Hypotheses should…

  • Predict a particular relationship between two or more variables
  • Be stated clearly, unambiguously, briefly, and in a declarative sentence v Reflect the theory or literature that they are based upon
  • Be testable
A

Hypothesis

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15
Q

_____ _____ refers to the hypothesis of no difference or relationship; statements of equality. Any differences must be assumed to be due to chance.
• The ____ _____ provides a benchmark in which to compare any observed outcomes to see if these
differences are due to chance or some other factor.
• The _____ ____ cannot be directly tested since it refers to the population. If the obtained value (i.e., test
statistic) is more extreme than the critical value (i.e., table value), the ____ ____ cannot be accepted.

Examples
-There is no significant difference between boys and girls on adolescent reports of self-esteem.
-Consumers’ satisfaction with a new product is not significantly related to future sales of the product.
-There is no relationship between furniture comfort on work productivity after controlling for temperature,
light, and wall color.

A

Null hypothesis

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16
Q

______ _____ states the anticipated relationship in declarative sentence form.
• Philosophically speaking, it is not possible to prove or accept the alternative hypothesis, but it is possible to reject the null hypothesis.
• The _____ ______ that the researcher is usually more interested in is evaluated indirectly by testing the null hypothesis statistically.

Examples
-Adolescent boys will report significantly higher self-esteem than girls.
-Consumers’ satisfaction with a new product is positively related to amount of future sales of product.
-Furniture comfort is significantly and positively related to work productivity after controlling for
temperature, light, and wall color.

A

Alternative hypothesis

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17
Q

_____ ____ is a statement of inequality; a statement of relationship between variables. More
specifically, it specifies the relationship the researcher expects to verify in the study. • A research hypothesis should be operationally defined in measurable terms.

A _____ _____ should be testable within a reasonable period of time. It can be directly tested since it refers to the sample so as to infer to the population.
Examples
-Boys will report significantly higher self-esteem than girls on the Rosenberg Self-Esteem Scale.
-The number of consumer complaints on a new product in the first month after the product is released is
negatively related to the dollar amount of the sales of the new product over the next six months.
-Furniture comfort score on the Furncom scale is significantly and positively related to work productivity
(number of accounts completed) after controlling for temperature, light, and wall color.

A

Research hypothesis

18
Q

______ _____ are designed to clarify the meaning of the variables in a study so that all readers will understand the exact meaning the researcher intends.

A

Operational definitions

19
Q

-A method for getting responses to statements/questions from participants using a written form or verbal script.

A

QUESTIONNAIRES

20
Q

Research design – Quantitative/Qualitative

Advantages
• Relatively inexpensive, quick way to collect large amounts of data from large samples in a short time • Convenient for respondents to complete
• Anonymity can result in more honest responses
• Well-suited for answering questions related to what, where, and how many.

Disadvantages
• There is a limited ability to know if one is actually measuring what one intends to measure because the
researcher can’t probe to get more in-depth information.
• Question length and breadth are limited.
• No opportunity to probe or provide clarification.
• Limited ability to discover measurement errors.
• Relies on participants’ ability to recall behavior and/or events.
• Limited capability to measure different kinds of outcomes.
• Must rely on self-report (i.e., individual perceptions)
• Not well suited to answering questions related to how and why.
• Difficult with low-literacy groups or different language speakers.

A

Research design – Quantitative/Qualitative

21
Q

___________________ – A sample of respondents is brought together and asked to respond to a structured sequence of questions.

Advantages
-Convenience – There are settings where it is easy to assemble a group (e.g., in a company or school).
-Higher response rate – The researcher could give the questionnaire to those who were present and be fairly
sure that there would be a high response rate.
-Decreases confusion – Respondents can ask for clarification when unclear about the meaning of an item.

A

Group administered questionnaire

22
Q

Mail survey – The survey is mailed to potential respondents, and then the respondent is usually directed to mail the survey back in a pre-addressed, stamped envelope.

Advantages

  • Relatively inexpensive to administer.
  • Can send the exact same instrument to a wide number of people.
  • The respondents can complete the survey at their own convenience.

Disadvantages
-Response rates from mail surveys are often very low.
o Numerous methods exist to increase response rates (e.g., personalization, pre-contact letters, incentives, follow-up postcards).
-Mail questionnaires are not the best method for asking for detailed written responses.
-Address list may not be accurate.

A

Mail survey

23
Q

Email surveys – Survey is emailed to potential respondents.

Advantages

  • Same advantages as mail survey – although email surveys are less expensive.
  • Can access a national or international sample.

Disadvantages

  • Spam blockers may keep emails from reaching the respondents.
  • Concerns over Internet security may keep respondents from opening or responding to email from unknown sources.
  • Response rates from email surveys are often very low.
  • Email address list may not be accurate.
A

Email surveys

24
Q

Online surveys – Survey is posted online for respondents to complete. The
respondents may be notified via email, advertisements, links, etc.

Advantages

  • Inexpensive to create and administer.
  • Data are available quickly and easily.
  • Can access a national or international sample.

Disadvantages
-Spam blockers may keep email notification of the survey from reaching the respondents.

A

Online surveys

25
Q

Household drop-off survey – The researcher goes to the respondent’s home/business and hands the instrument to the respondent. The respondent may be asked to mail it back, or the interviewer may return and pick it up.

Advantages
-The respondent can work on the instrument in private, when it’s convenient.
-The interviewer makes personal contact with the respondent.
-The respondent can ask questions about the study and get clarification on what is to be done. Generally, this would be expected to increase the percent of people who are
willing to respond.

Disadvantages

  • Can be intrusive when the researcher shows up at home or a business.
  • Potential participants may respond negatively to the intrusion.
A

Household drop-off survey

26
Q

One-to-one interview – An interaction between two people in which information is gathered relative to
respondent’s knowledge, thoughts, and feelings about different topics.

Advantages

  • Allows greater depth than questionnaires.
  • Data are deeper, richer, and has more context.
  • Interviewer can establish rapport with respondent.
  • Interviewer can clarify questions.
  • Good method for working with low literacy respondents. § Higher response and completion rates.
  • Allows for observation of nonverbal gestures.

Disadvantages

  • Requires a lot of time and personnel.
  • Requires highly trained, skilled interviewers.
  • Limited number of people can be included.
  • Is open to interviewer’s bias.
  • Prone to respondents giving answers they believe are ‘expected’ (social desirability). § No anonymity.
  • Potential invasiveness with personal questions.
A

One-to-one interview

27
Q

One-to-one structured interview – Predetermined questions, often with structured responses.
Research design – Quantitative

Advantages

  • Easy to administer.
  • Does not require as much training of the interviewer.

Disadvantages

  • Less ability to probe for additional information.
  • Unable to clarify ambiguous responses.
A

One-to-one structured interview

28
Q

One-to-one unstructured interview – Totally free response pattern; allows respondent to express ideas in
own way and time.
• Research design– Qualitative
Advantages
-Can elicit personal information.
-Can gather relevant unanticipated data.
-Interviewer can probe for more information.

Disadvantages

  • Requires great skill on part of interviewer.
  • More prone to bias in response interpretation. § Data are time-consuming to analyze.
A

One-to-one unstructured interview

29
Q

Telephone interview – One-to-one conversation over the phone. • Research design – Qualitative/Quantitative
• Advantages
-Enables a researcher to gather information rapidly.
-Potentially lower cost than some methods.
-Can access a national or international sample.
-Allows for some personal contact between the interviewer and the respondent. § Anonymity may promote greater candor.
-Allows the interviewer to ask follow-up questions.

Disadvantages

  • Sampling bias since not everyone has a phone and many have unlisted numbers. §
  • People often don’t like the intrusion of a call to their homes.
  • The survey needs to be relatively short or people will feel imposed upon.
  • No opportunity to observe nonverbal gestures.

-Example – Most major public opinion polls are based on telephone interviews.

A

Telephone interview

30
Q

General considerations
• Interviews with groups of people brought together to focus on a specific issue.
• The goal is to get a cross-section of ideas/views from the participants.
• The participants are selected because they share certain characteristics relevant
to the questions of study.

A

General considerations

31
Q

Focus Groups
Advantages
• Can save time and money compared to a one-on-one interview.
• Studies participants in natural, real-life atmosphere.
• Can increase sample size in qualitative evaluation.
• Can stimulate new ideas among participants.
• Can gain additional information from observation of group process. • Can promote greater spontaneity and honesty.
• Allows for exploration of unanticipated issues as they are discussed.

Disadvantages
• Data are sometimes difficult to analyze.
• Must consider context of comments.
• Requires highly trained observers-moderators.
• Interviewer has less control than in a one-to-one interview. • Cannot isolate one individual’s train of thought throughout.

A

Focus Groups

32
Q

PARTICIPANT OBSERVATION– Measures behaviors, interactions, and processes by watching participants.

Advantages
• Spontaneous quality of data that can be gathered.
• Can code behaviors in a natural setting (e.g., lunchroom, hallway, social gathering). • Can provide a check against distorted perceptions of participants.
• Works well with a homogeneous group.
• Good technique in combination with other methods.

Disadvantages
• Quantification and summary of data are difficult.
• Recording of behaviors and events may have to be made from memory.
• Difficult to maintain objectivity.
• Very time-consuming and expensive.
• Requires a highly trained observer.

A

what are some advantages / disadvantages

33
Q

Participant as observer – The researcher’s role as observer is known to the group being studied and is secondary to his/her role as participant.

Advantages
-Researcher retains benefits of participant without ethical issues at stake.

Disadvantages

  • Difficult to maintain two distinct roles.
  • Other participants may resent observer role of the researcher.
  • Researcher’s presence can change nature of interactions being observed.

Example – A researcher participates in an 8-session, sexual harassment workshop along with employees at an organization. Although the researcher is evaluating the effectiveness of the workshop, he is also engaging in the workshop as a participant. This gives the researcher an insider’s perspective of how the workshop is conducted.

A

34
Q

_____ _____ Refers to relatively intensive analysis of a single instance of a phenomenon being investigated. The investigator interviews individuals and/or studies life history documents (e.g., diaries, medical records, letters) to gain insight. Attempts to discover unique features and common traits shared by all persons in a given classification. Cases may be grouped by type to discover uniformities.

A

CASE STUDY

35
Q

_____ ____ analysis is a method to discover what happened in the past using records and personal accounts. It is useful for establishing a baseline or background of a program/participants prior to measuring outcomes.

A

Historical data

36
Q

Analysis of _____ ____ from a society, community, or organization. Can include birth rates, census data, contraceptive purchase data, and number of visits to hospitals for STDs.

A

archival data

37
Q

_____ _____
Unobtrusive measure using analysis of diaries, logs, letters, and formal policy statements to learn about the values and beliefs of participants in a setting or group.

Examples
• Examining documents about a company to assess the company’s values, mission, marketing, changes, etc.
• Promotion files for faculty include document analysis of class evaluations, publications, conference
presentations, letters/emails to the faculty member, etc.

A

DOCUMENT ANALYSIS

38
Q

_____ ___ ____– Researcher’s observer role is known, and his/her primary role is to assess the program/group/participants.

Example –
When an administrator comes into a classroom to evaluate a teacher, the administrator is sitting in the class as a participant during that class, yet his/her primary role is an observer/evaluator. In other words, the administrator is not a full participant since s/he came only on that day.
A

Observer as participant

39
Q

_____ _____ – The researcher is a silent observer. The researcher may be hidden from the subjects, or the researcher may be in a completely public setting where his/her presence is unnoticed and unobtrusive to the subjects being observed.

Example – A researcher watches interactions between teachers and children from behind a one-way mirror. The teacher and children do not know when the researcher is observing.

A

Complete observer

40
Q

____ ____ ____ involves repeated sampling of subjects’ current behaviors and experiences in real time, in subjects’ natural environments. ___ aims to minimize recall bias, maximize ecological validity, and allow study of microprocesses that influence behavior in real-world contexts.

A

Ecological momentary assessment (EMA)