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Media & Telecom > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

Period of major spurt in TV technology

A

1919-1939; Between WWI & WWII

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2
Q

Vladimere Zworkyn

A

iconoscope tube - breaking up TV picture

kinescope tub - higher fidelity pictures

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3
Q

When was the kinescope demonstrated?

A

1929

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4
Q

Philo Farnsworth

A
  • The dissector tube - breaking up/resembling pictures
  • Produced 1st all electronic TV
  • 1st to transmit TV image
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5
Q

Interlaced Scanning

A

TV screen illuminates all the odd lines first (1,3,5,7), then starts the process over again in a matter of 1 millisecond

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6
Q

Progressive Scanning

A

TV screen illuminates all the lines in a progressive order (1,2,3,4,5)

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7
Q

First image transmitted on TV by Farnsworth

A

”$”

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8
Q

When and where did TV make it’s formal debut? Which company?

A

April 30, 1939, The World’s Fair (NYC), RCA

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9
Q

When did TV become full operational in the U.S.?

A

Late 1940s

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10
Q

The first TV commercial was broadcast on what network, who was the client, and how much did they pay?

A

NBC, Bullova, $9

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11
Q

When did the Federal Communications Commission (FCC) begin, with what act?

A

Communications Act of 1934 - provide the regulation of interstate and foreign communication by wire or radio and for other purposes
-combined and organized federal regulation of telephone, telegraph and radio communications

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12
Q

5 reasons for delayed start of TV

A
  1. The depression
  2. A lack of investment capital
  3. WWII
  4. A lack of TV standards
  5. lack of receivers hampered acceptance
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13
Q

Radio Manufacturers Association (RMA) standard

A

RCA announced plans to setup production or receivers

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14
Q

What was the NTSC standard?

A

National Television Systems Commitee, an advisory group for the industry and for the FCC

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15
Q

What was the main problem with the NTSC standard?

A

Didn’t work for color TV

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16
Q

How many channels did the FCC set aside following WWII?

A

12

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17
Q

VHF

A

Very High Frequency allocation, made possible the operation of 405 TV stations across the country

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18
Q

UHF

A

Ulta High Frequency, 70 new channels in addition to VHF

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19
Q

The FCC “Freeze”

A

1948-1952, The broadcast license demand outnumbered the availability

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20
Q

The Sixth Order Report

A
  1. 70 new channels were allocated in the Ultra High Frequency (UHF) band.
  2. Channels for 242 stations allocated for non-commercial educational TV.
  3. *Mandated a single, uniform television station class, (providing for some differences in transmission power & antenna heights)
  4. Regulated power of each stations transmitter, the theory was to help UHF stations maintain an even playing field with the VHF
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21
Q

All Channels Receiver Bill

A

1962, the FCC passes bill to require all future television sets be equipped with UHF and VHF capability

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22
Q

Color systems adopted by the FCC

A

1950 - Authorized CBS’s color television technology as the national standard (Zworkyn’s failed)

1953 – FCC approved RCA’s color system. compatible with black and white TV

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23
Q

Why was color TV production halted?

A

The Korean War

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24
Q

First color coverage of the World Series

A

Sept. 28th, 1955

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25
Q

Bonanza begins in color

A

Sept. 12, 1959

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26
Q

This TV show was the turning point for color TV set purchases, and when…

A

September 1961, Disney’s Wonderful World of Color

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27
Q

First network to convert all of their shows to color, and when?

A

NBC. My Birthday! 1966

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28
Q

What year did color TV set sales outpace B&W

A

1972

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29
Q

The 1st color film

A

The World, The Flesh, and the Devil

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30
Q

First Michigan station to being color broadcasting

A

WOOD-TV, Grand Rapids

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31
Q

What are the channel allocations for VHF

A

2-13

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32
Q

What are the channel allocations for UHF

A

14-69

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33
Q

What was channel 1 used for?

A

Amateur radio stations and other uses

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34
Q

What did TV copy from the radio (3 things)?

A
  1. Programming
  2. Economic structure
  3. Regulation
35
Q

The only TV genre to be in the top 10 rated program every years from 1949-2009

A

Sitcoms

36
Q

Local Acces time slot

A

7pm-8pm

37
Q

Primetime time slot

A

8pm-11pm

38
Q

Desilu Innovations

A
  1. Interracial stars
  2. Marketing research
  3. Studio audience, 3-camera set-up
  4. # 1 Show in its first year
  5. Shift to Hollywood
39
Q

“I Love Lucy” Effect

A
  1. Not allowed to say “pregnant”…“expecting”

2. Not allowed to show one bed in bedroom scences

40
Q

I Love Lucy radio show was called…

A

“My Favorite Husband”

41
Q

Syndication

A

Domestic and foreign leasing of a program

42
Q

First-run syndication

A

Runs in “strips”; same time, everyday, never on network TV (Oprah)

43
Q

Off-network TV syndication

A

Old network shows for reruns during fringe times (Two and a Half Men)

44
Q

Longest running TV show in the U.S.

A

“Meet The Press”

45
Q

Longest running religious TV show that was 1st in color

A

“It is Written”

46
Q

Longest running sports program

A

NFL on CBS

47
Q

When did the tomorrow show air and on what network?

A

NBC, 1973-1982

48
Q

Saturday Night Live air date and network

A

Oct. 11, 1975, NBC

49
Q

SNL band name

A

“Not Ready for Primetime”

50
Q

What age demographic was SNL geared toward?

A

18-34

51
Q

Who was the first guest on SNL?

A

George Carlin

52
Q

What show is considered to be the most distinctive and significant program in TV history?

A

Saturday Night Live

53
Q

What is the Fairness Doctrine, and what are its dates?

A

Ensures that all controversial issues discussed are fair and honest, from 1980-87

54
Q

The only remnant of the Fairness Doctrine

A

Election coverage

55
Q

FIN/SYN rules and dates

A

Financial Interest and Syndication Rules, 1970; Prohibited network participation in creation of in-house syndication arms

56
Q

Programming that arises in late 80s-90’s

A

Cheap programming, the start of reality TV

57
Q

Niche marketing

A

Targeting specific audiences

58
Q

What happened to the Big 3 network audiences between 1975-1995?

A

Declined to 69%

59
Q

Why did we see these declines?

A

Time shift, movie rentals and DVR use.

60
Q

When did Lettermen move to CBS

A

August 1993

61
Q

Longest running ABC late night TV show

A

Jimmy Kimmel Live!

62
Q

By 1940, there were __ quiz shows on radio

A

50

63
Q

Quiz shows dried up during…

A

WWII

64
Q

__________ produced “Stop the Music” and created “The $64 Question”

A

Louis Cowman

65
Q

The $64 Question turned into…

A

“The $64,000 Question”

66
Q

The quiz show “21” incident

A

The show was rigged, a contestant (stempel) was told to fidget and pretend not to know the answer to a question and allow his opponent to win.

67
Q

What sponsor was behind the “21” indicident?

A

Geritol

68
Q

Most popular TV drama in the 50s-60s

A

TV Western’s

69
Q

First Western for kids?

A

Roy Roger

70
Q

First successful “adult” western?

A

Gunsmoke

71
Q

What caused the fall of Westerns

A

Vietnam War

72
Q

Sports Broadcasting Act of ____

A

1961, negotiated the sale of national broadcast rights
-Granted anti-trust immunity to sports leagues to pool and sell their rights to sponsored telecasts of games (not college sports)

73
Q

First decade to see taboo topics on TV

A

the 70s

74
Q

Show that showcased a single, working woman

A

Mary Tyler Moore

75
Q

Considered the first “TV War”

A

Vietnam

76
Q

What is “social consciousness” and who created it?

A

Norman Lear, a genre of shows that observed problems facing American life

77
Q

Norman Lear created what show?

A

All in the Family

78
Q

Jiggle TV genre

A

Sexual gratification and bawdy humor

79
Q

Fantasy TV genre hit shows

A

The Love Boat, and Fantasy Island

80
Q

The variety show ended its run in what year?

A

late 70s

81
Q

What shows ended the variety show genre?

A

The Carol Burnett Show, The Flip Wilson Show, Sonny & Cher, Tony Orlando and Dawn, Donny and Marie

82
Q

Primetime dramas

A

Soap melodrama, masculinized

83
Q

1st Primetime drama with a serial plot

A

Dallas; 1978-1991

84
Q

Noxious affect of Americans on European culture

A

“Dallasification”

Media & Telecom (2 decks)

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