EXAM 2 Flashcards
Planning
Setting goals and deciding how to achieve them (action plan)
Dealing with uncertainty by formulating future courses of actions to achieve specified results.
Business plan
A written document that defines the firm’s objectives, strategy, and measures of success. Includes the business model.
Should determine the structure of a company. EX) an agile start-up should choose a flexible structure.
Business model
Describes the firm’s position, operations, competitive advantage, marketing strategy, method of financing, and expected revenues and expenses.
Strategy
The large scale action plan that sets the direction for an organization.
It is a “best guess” at how to achieve long-term prosperity.
Strategic management
The use of managers from all parts of the organization to formulate and implement strategies and strategic goals.
Cost of planning
Is time consuming
Benefits of planning
Provides direction and momentum. (without a plan, managers focus too much on the present and forget to predict future opportunities)
Planning encourages innovation and creativity
Planning develops and maintains a competitive advantage
What makes a plan fail
Information overload
Bad group dynamics
Faulty assumptions about the future
Poor judgement about the organization’s capacity
Having a detailed plan, but no strategy
Mission statement
Expresses the organization’s reason for operating.
Is written by the BOD and top management.
Outlines the goods and services and org. will provide and its reason for providing them.
Answers the question: why do you operate?
Vision statement
Expresses what the organization envisions itself becoming.
States what an org. wishes to become and the actions needed to get there.
Answers the question: what is your future goal?
3 types of planning:
Strategic, Tactical, Operational
Strategic planning
Done by top managers.
Determine what the org.’s long-term goals are and the overall direction of the organization.
Top managers must be future oriented, understand the market environment, and be comfortable with uncertainty and competition.
Most firms don’t strategically plan until they encounter a crisis.
Tactical planning
Done by middle managers or product-line managers.
Determine what contributions their departments can make with their given resources.
Managers must implement strategic plans and supervise operational managers. They must often make decisions without a detailed procedure developed by top management.
Operational planning
Done by first-line managers or team leaders.
Determine how to accomplish specific tasks with their given resources.
These managers must supervise the daily tasks of non-managerial employees. Decisions at this level are routine and well-defined by middle managers.
Goals (objectives)
Specific commitments to achieve a measurable result within a stated period of time.
Means-end chain
Describes the hierarchy of organizational goals (operational, tactical, strategic) - the means are the lower end goals and the ends are the higher level goals.
3 types of goals:
Strategic, tactical, operational
Strategic goals
Set by and for top management.
Focuses on objectives for the org. as a whole.
Tactical goals
Set by and for middle managers.
Focuses on the actions needed to achieve strategic goals.
Operational goals
Set by and for first-line managers.
Are concerned with short-term matters associated with realizing tactical goals.
Action plan
Defines the course of action needed to achieve a stated goal. Is the basis for an operating plan.
Operating plan
Defines how a business will be conducted and identifies clear targets such as revenue, cash flow, and market share.
Standing plans
Plans developed for activities that occur repeatedly over a period of time.
Rules, procedures, policies
Rule
A standing plan that states a specific required action, with no room for interpretation.
Procedure
A standing plan that outlines the response to a particular problem or situation.
Policy
A standing plan that outlines the general response to a designated problem or situation.
Single use plans
Plans developed for activities that are not likely to be repeated in the future.
Projects and programs
Project
A single-use plan that includes a smaller range of tasks or activities than a program.
Program
A single-use plan that includes a range of projects or activities.
Deadlines
Are a strong motivator that help people prioritize tasks and provide feedback about finished work.
Planning/control cycle
Is a continuous feedback loop for each level of planning. Includes 2 planning & 2 controlling steps:
1: Make the plan
2: Carry it out
1: Control the direction (compare results with plan)
2: Control the direction (take corrective action) - either correct deviations or edit/revise the current plan
Who is the leading expert on competitive strategy?
Michael Porter (from Harvard)
Strategic positioning
Attempts to achieve sustainable competitive advantage by preserving what is distinct about a company.
3 principles of strategic positioning
Create a unique and valuable position
Use competitive tradeoffs (by pursuing one strategy, you implicitly choose not to pursue another)
Create a “fit” among activities (your strategies should align with an organization’s activities)
3 sources of strategic positiong
Serving the FEW needs of MANY customers
Serving the BROAD needs of a FEW customers
Serving the BROAD needs of MANY customers
Difference between small and large firms
Small firms focus on personal connections and customer loyalty.
Large firms focus on making customers “captive” by selling them a device and then selling them content (ex: amazon sells kindles and books)
5 steps of strategic management process:
(DADIM)
Determine a mission and vision
Assess the current reality
Develop the grand strategy
Implement the grand strategy
Maintain strategic control
Characteristics of an effective mission statement:
Identifies:
Customers Major products and services Geographical areas it serves Technology used by the org. Commitment to economic objectives Basic beliefs, aspirations, and values Public responsibility Attitude towards employees
Characteristics of an effective vision statement:
Is appropriate for the org. and time Sets high standards and ideals Clarifies direction and purpose Encourages commitment Inspires enthusiasm Easily understood Reflect uniqueness and comptencies Is ambitious
Current reality assessment (organizational assessment)
Evaluate the firm at its present state and identify how it could be improved to achieve the organization’s mission
Forecasting & benchmarking
Grand strategy
Identifies how the org. will accomplish the mission
Strategy formulation
The process of choosing the best strategy or altering several strategies to fit the organization’s needs.
Is very time consuming
Conducted using Porter’s 5 forces and strategies
Strategy implementation
W/out good implementation, the strategy is ineffective.
Must eliminate roadblocks, such as organizational culture and employee resistance.
Strategic control
Monitor the execution of the strategy and make adjustments if necessary.
Use a feedback look to continuously reformulate plans, rethink policies, and take corrective action
Environmental scanning
Carefully monitoring an organization’s internal and external environments to detect opportunities and threats
One technique: SWOT analysis (situational analysis)
Forecast
A vision or projection of the future
2 types:
Trend analysis
Contingency planning
Trend analysis
Is a hypothetical extension of a past series of events into the future
EX) using historical sales data to project future sales
*if the historical data is wrong, the prediction will also be wrong
Contingency planning (scenario planning)
Is the creation of alternative hypothetical, but equally likely, future conditions (ex: economic conditions, budget levels, etc.)
Benchmarking
Comparing the firm’s performance with that of other successful orgs in the industry.
Porter’s 5 forces model
Threat of new entry
Supplier’s bargaining power (the more concentrated the industry, the greater the bargaining power of suppliers)
Buyer’s bargaining power (the more substitutes a good has, the greater the bargaining power of buyers)
Threat of substitutes (the internet has increased this threat)
Competitive rivalry
3 types of grand strategies
Growth strategy
Stability strategy
Defensive strategy
Stability strategy
Focuses on making little to no changes in the business
Used when an org. can’t handle rapid growth or needs a period of stability in order to quality control its growth.
How to implement:
- Use a no-change strategy
- Use a little-change strategy
Defensive strategy (retrenchment strategy)
Focuses on reducing the organization’s efforts. Often used to try to “save” a business.”
How to implement:
- Reduce costs (ex: halt hiring)
- Liquidate assets
- End certain production
- Sell of entire departments or subsidiaries
- Declare bankruptcy
Growth strategy
Focuses on expanding a certain aspect of the business.
EX: number of employees, number of customers, market share, etc.
How to implement:
- Improve products
- Introduce new products
- Increase marketing
- Expand vertically (get new distributors/manufacturers)
- Expand horizontally (get new retailers)
- Merge w/ another company
Porter’s 4 competitive strategies:
Cost-leadership
Differentiation
Cost-focus
Focused-differentiation
Cost-leadership strategy
Targets a wide market.
Aims to have the lowest price of competitors by reducing internal costs.
Focus on research, development, and cost-efficient marketing.
Differentiation strategy
Targets a wide market.
Aims to offer a product that is unique and superior to those of competitors.
Focus on research, development, customer service, and marketing.
**may create brands to differentiate their products.
Cost-focus strategy
Targets a narrow market.
Aims to have the lowest price of competitors by reducing internal costs.
Usually sell these low-end products in discount stores.
Focused-differentiation
Targets a narrow market.
Aims to offer a product that is unique and superior to those of competitors.
Usually used for luxury or niche goods.
Single-product strategy
When a company makes and sells only 1 product within its market.
Benefits: can focus on one product, scout competition, upgrade production, and eliminate defects
Downfall: competition or a twist of fate can ruin the entire business