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Consumer Behavior > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

A temporary increase in the ease with which ideas can be retrieved from memory information that is easy to retrieve often seems more relevant, familiar, accurate or valid

A

Priming effect- Products encountered frequently or recently are those products that become more favorable

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2
Q

The idea that there are two styles of thinking has had a profound effect on the research on judgment, decision-making, attention, reasoning and persuasion theoretical frameworks that describe the two styles of thinking

A

Dual process models

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3
Q

Mental processes that occur without awareness or attention, but nevertheless influence judgments, feelings, goals and behaviors

A

Automatic information processing (consumers do many things without their conscious awareness Ex: stockings)

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4
Q

Suggest that the unconscious mind can be trained to perform routine mental activities

A

Adaptive unconscious

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5
Q

More accurate for questions with subject of answers and are also more accurate when consumers have a lot of practice forming these and princes been when they receive a good deal or accurate feedback about the quality of their inferences

A

Thinslice references

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6
Q

When consumers are where they’re searching for information stored in their memory and or when they intend to do so

A

Explicit memory

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7
Q

When memory is used as a tool without awareness or intention

A

Implicit memory

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8
Q

Theories or assumptions about how the world works

A

Naïve theories

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9
Q

Presenting priming stimuli below the level of conscious awareness, can also influence consumer judgment and choice

A

Subliminal priming

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10
Q

A procedure for measuring sensitive believes, including those held without awareness or attention

A

The implicit Association test (IAT)

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11
Q

Implicit and explicit attitudes (google)

A

Google

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12
Q

As familiarity increases a brand-name seems more famous, liking for the brand increases, judgments about the brand or help with greater confidence, and product claims seem to be more likely true

A

Truth effect

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13
Q

The best time to break a bad habit is when the context changes like when a person moves to a new apartment or a new house or when a person starts a new job

A

Habit theory

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14
Q

Behavioral intentions to perform specific actions at specific time and places

A

Implementation intentions

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15
Q

The driving force that moves or inside supposed to act and is the underlying basis of all behavior

A

Motivation

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16
Q

Affect a person’s feelings mood or arousal

A

Emotions

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17
Q

Physical changes in the body

A

Arousal

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18
Q

The degree or amount of tension influences the urgency with which actions are taken to return to the desired goal state

A

Drive

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19
Q

Movement toward a desired object or outcome

A

Approach

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20
Q

Movement away from an undesired object or outcome

A

Avoidance

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21
Q

People have several basics physiological needs such as for food, water,, Air

A

Drive theory

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22
Q

Distinguishes between Intrinsic motivation an extra motivation

A

Maslow’s hierarchy of needs

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23
Q

The desire to pursue an activity or goal for its own sake

A

Intrinsic motivation

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24
Q

The desire to put pursue an activity or goal in order to receive a reward such as money or praise

A

Extrinsic motivation

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25
Q

Information and facts are useful for changing attitudes

A

Knowledge function

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26
Q

Image of heels are useful for changing attitudes

A

Value expression function

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27
Q

Authority and fear appeals are useful for changing the attitude that serve the

A

Ego Defensive function

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28
Q

Pain or pleasure appeals are useful for changing the attitudes that serve the

A

Adjustment function

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29
Q

Suggest that consumers regulate or control their behavior by using a promotion focus or prevention focus

A

Focus theory

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30
Q

Concerned with the presence or absence of positive outcomes and with aspirations and Accomplishment

A

Promotion focus

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31
Q

Concerned with the presence or absence of a negative outcomes and with protection and responsibilities

A

Prevention focus

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32
Q

Consumers strive for consonance or consistency between a specific behavior and an attitude related to that behavior

A

Cognitive dissonance theory

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33
Q

Positive affect

A

Positive mood

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34
Q

Products customers use to enjoy positive experiences

A

Hedonic products

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35
Q

Ask customers use to solve a problem

A

Instrumental products

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36
Q

Attributes that can be judged or rated simply by examining a product without necessarily buying it

A

Search attributes

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37
Q

Attributes that can be judged or rated only by using the product

A

Experience attributes

38
Q

A special type of experience attributes that can be judged or rated only after extended use

A

Creedence attributes

39
Q

Based on direct experience with a product or what we see with our own eyes or here with our own ears

A

Descriptive believes

40
Q

Based on indirect experience or on what other people tell us

A

Informational believes

41
Q

Believes that go beyond the information given consumers often draw their own conclusions or an for believes about attributes and benefits based on both direct and indirect experience

A

Inferential beliefs

42
Q

Evaluated judgments or ratings on how good or bad common favorable or unfavorable, or pleasant or unpleasant consumers find a particular person place outlet website or issue

A

Attitudes

43
Q

Developed a theory suggesting that attitudes can be based on cognition, affect, and behavior

A

Zanna and rempel

44
Q

A shift in judgment of the target toward the reference point

A

Assimilation affect

45
Q

A shift in judgment of the target away from the reference point

A

Contrast effect

46
Q

When information is excluded from the representation of the target

A

Subtraction bass contrast effect

47
Q

Information is included in the representation of the reference point of the favorable information excluded from the representation of the target increases less favorable judgment of the target are formed

A

Comparison based contrast effect

48
Q

One of the most important determinants of the amount of thinking or the personal relevance and importance of an issue or a situation.

A

Involvement

49
Q

Alternative gambles can be ranked from best to worst in terms of expected value

A

Dominance principle

50
Q

Stages of gamble. Should cancel out if they are identical for 2 gambles

A

Cancellation.

51
Q

Just that when consumers suspect I’ll tear your motive’s on the part of markers they attempt to resist the markers persuasion attempts

A

Persuasion knowledge model

52
Q

Carried out automatically with little conscious effort frequently Purchased,low cost products such as chewing gum and milk

A

Routine choice

53
Q

Involves limited information search in the liberation consumers are not motivated to evaluate each alternative so that you simple decision rule rules to aid there decision making

A

Intermediate problem-solving

54
Q

Requires a deliberate and systematic effort. Consumers generally do not have well-established criteria to evaluate brands or may be on for Milyer with the product category. Product such as automobiles investments and home security systems

A

Extensive problem-solving

55
Q

The possibility of negative outcomes then consumers are more likely to demonstrate higher levels of involvement

A

Perceived risk

56
Q

consumers natural inertia toward a product or service based on familiarity and convenience rather than a fundamental commitment to a brand consumer sometimes stick with old familiar brands for no apparent reason other than the fact that they have purchased it before and it seems fine

A

Brand laziness

57
Q

Involve intrinsic commitment to a brand based on distinctive benefits for values that provides to consumers

A

Brand loyalty

58
Q

Describe situations where consumers brand switching is either externally imposed or Extrinsically motivated

A

Derives varied behavior

59
Q

A consumer who seeks variety for the pleasure of change and positive stimulation it brings

A

Intrinsic variety seeking

60
Q

Brands that possess functionally equivalent attributes making one brand is satisfactory substitute for others

A

Parity products

61
Q

Characteristics of a product that are most likely to affect the buyers final choice

A

Determinant attributes

62
Q

When a consumer acknowledges a significant difference between what is perceived as a desired state and what is perceived as the actual state

A

Want-got gap

63
Q

Browsing through catalogs, windowshopping, surfing the Internet without the intent of making a purchase

A

Ongoing search

64
Q

Describes a consumers long term and continuous interest in a brand or product Category

A

Enduring involvement

65
Q

Reflects a consumers of relative Lee temporary and context dependent interest in a product or category

A

Situational involvement

66
Q

Overwhelmed by the number of available brands and as a result you quickly grab the one most familiar to you

A

Brand overload

67
Q

People who search accumulate and share product knowledge with others

A

Market mavens

68
Q

The idea that consumers can only make a rational decisions within the limits of time and cognitive capability

A

Bounded rationality

69
Q

Gathering and using product information under uncertainty

A

Uncertainty reduction model

70
Q

Represents all brands that exist along with measures of each of their Attributess

A

Actual brand

71
Q

What is in the consumers head is not the set of actual brands

A

Perceived brands

72
Q

Create noise during information search and cause a consumer perceive brands to differ from actual brands

A

X ternal uncertainty

73
Q

What a consumer believes their reaction will be to various brands and their attributes, differs from their true preference

A

Perceived preference

74
Q

Uncertainty about the consumer himself cause a consumer is perceived preference to differ from his true preference

A

Internal uncertainty

75
Q

The number of brands the consumer places in a cluster

A

Cluster size

76
Q

The degree to which brands within a single cluster are dissimilar from each other

A

Cluster variance

77
Q

The best possible combination of attributes observed without a cluster

A

Cluster frontier

78
Q

They consumers awareness of uncertainty as to an individual brand attributes

A

Brandon variance

79
Q

A simple, error prone way to make a decision in which the person does not consider trade-offs. Example is easier to decide whether to drink a caffeinated drink or a caffeine drink then it is to decide which caffeinated drink to drink

A

Nan composite Tori process

80
Q

Requires weighing and trade-offs. For example, Redbull taste better than hype but height is less expensive, is red Bulls additional taste worth the additional price

A

Compensatory process

81
Q

Suggest that consumers form expectations about product performance prior to purchasing a brand

A

Expectancy disconfirmation model

82
Q

Shows the opposite can’t be true consumers who set and meet lower expectations are typically less satisfied then customers who set and meet a higher expectations

A

Formance beast satisfaction

83
Q

The group of brands that consumers think about buying when they make a purchase

A

Consideration set

84
Q

Involves presenting the names of just some brands when consumers are trying to recall as many rounds as possible

A

Part-list cuing

85
Q

Marketers attempt to influence which specific brands consumers are likely to compare and evaluate the target brand seems more attractive when it is compared to inferior brands and less attractive when compared to Superior Brands

A

The attraction of fact

86
Q

The increased probability of buying a compromise brand, is Especially likely to occur when consumers are concerned about making a bad decision

A

Compromise affect

87
Q

When consumers can directly and physically observe all Rogan brands in the consideration set and their brand attributes

A

Stimulus based choice

88
Q

When none of the relevant brands and attributes that directly and physically observable

A

Memory base choice

89
Q

Consumers can see some brands but must remember others

A

Mix choice

90
Q

A combination of everything known about all brands and selecting the one with the highest valuation

A

Attitude based choice

91
Q

Consumers compare the specific attributes or features of each brand and then select the one that performs best on key attributes

A

Attribute based choice

Consumer Behavior (2 decks)

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