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Consumer Behavior > Exam 1 > Flashcards

Exam 1 Flashcards

1
Q

Entails all consumer activities associated with the purchase use and disposal of goods and services including the consumers emotional mental and behavioral responses

A

Consumer behavior

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2
Q

Purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others

A

Individual consumers

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3
Q

Purchase goods and services in order to produce other goods or services resell them to other organizations or individual consumers or help manage and run their organization

A

Organizational consumers

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4
Q

The idea that a firm should discover and satisfy customer needs and wants in an efficient and profitable manor well benefiting the long-term interest of the company’s stakeholders

A

Marketing concept

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5
Q

The consumers overall assessment of the utility of a product based on perceptions of what is received and what is given

A

Customer perceived value

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6
Q

Goes a step be on a customer perceived value suggesting customer benefits that not only meat but exceed expectations in on anticipated

A

Customer delight

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7
Q

Applies the scientific method relying on systematic rigorous procedures to explain control and protect the consumer behavior

A

Behavioral science

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8
Q

A systematic process of planning collecting analyzing and interpreting data and information relevant to marketing problems in consumer behavior

A

Marketing research

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9
Q

Looks for generally relationships between variables regardless of the specific situation

Ex. A celebrity who advertises a product generates a positive response and encourages them to purchase that product

A

Basic research

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10
Q

Data that already exists in our readily accessible

A

Secondary data

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11
Q

New data collected specifically for the research purpose at hand

A

Primary data

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12
Q

Qualitative research done to generate ideas or help further formulate problems for further research

Ex: a magazine experiences a drop in sales and conducts research to discover why

A

Exploratory research

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13
Q

On structured and direct form of questioning that encourages respondents to project their underlying beliefs attitudes feelings and motivations and in apparently unrelated or ambiguous scenario

A

Projective techniques

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14
Q

A study done to describe the characteristics of some group or their behaviors or to make predictions about trends or variables

A

Descriptive research

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15
Q

Data that we collected at various points in time or overtime

Ex: measuring the temperature every day for a month

A

Longitudinal studies panel

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16
Q

Research that involves taking a snapshot in time of some variables of interest from a specific sample group of interest and usually are conducted by taking a survey

A

Cross-sectional studies

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17
Q

Concerned with identifying an understanding cause and effect relationships through experimentation

A

Casual research

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18
Q

Manipulate variables in a controlled setting to determine the relationship from one another

A

Experiment

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19
Q

The segment toward which a firms marketing efforts are directed

A

Target market

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20
Q

The process of communicating with our target market through use of marketing mix variables, A specific product, price, distribution channel, and promotional appeal,

A

Positioning

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21
Q

Hey single product, one size fits all strategy in which individual differences among consumers are ignored

A

Market aggregation

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22
Q

The process of dividing the large and diverse mass-market into subsets of consumers who share common needs, characteristics, or behaviors, and then targeting one or more of those segments with a distinct marketing mix

A

Marketing segmentation

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23
Q

The extent to which tastes and preferences differ among consumers

A

Consumer preference heterogeneity

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24
Q

As market segmentation increases, sales increase because a firms offerings align more closely to consumers preferences

A

Sales cost trade off

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25
Q

Occurs when products offered by the same firm are so similar that they compete among themselves

A

Cannibalization

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26
Q

Relies on a single attribute or benefit that differentiates the brand from the competitors offerings

A

Core benefit proposition

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27
Q

Attempt to change the way consumers perceive a brand

A

Repositioning

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28
Q

Measures the way products are positioned in the minds of consumers and show these perceptions on a graph who’s axes are formed by product attributes

A

Perpetual mapping

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29
Q

Develop many new products and try to be the first in the race to the market

A

Proactive strategy

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30
Q

Wait to see what competitors offer and then develop copycat brands

A

Reactive strategy

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31
Q

The first brands to enter a new market often enjoy a long term preference advantage over copy cat brands

A

Pioneering brand advantage

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32
Q

The rate at which a new product spreads or is adopted a crossed the marketplace, differs among product categories

A

Diffusion of innovation

33
Q

Refers to a consumers and tens and actively loyal relationship with the brand. Leads to hide purchase frequencies and feelings of attachment to a brand

A

Brand resonance

34
Q

The value that a brand accrues based on the goodwill attached to associations with the brand-name

A

Brand equity

35
Q

Different products with the same brand-name (ex. Cherry Coke, vanilla Coke, Diet Coke)

A

Brand extensions

36
Q

An instrument that uses a set of scales to measure differentiation

A

The young in Rubicam brand asset valuator

37
Q

Consumers that believe that change is possible

A

Incremental theorist

38
Q

Consumers I believe the world is rigid or fixed and that changes nearly impossible

A

Entity theorists

39
Q

The strong preference for a specific attribute, which can create brand switching

A

Attribute loyalty

40
Q

Occurs because people find it easier to interpret information that supports their believes as opposed to information that fails to do so

A

Confirmation bias

41
Q

Focus on attracting new customers

A

Acquisition strategies

42
Q

Focus on keeping current customers

A

Retention strategies

43
Q

Rewards for repeat purchases

A

Loyalty programs

44
Q

A large price discount on a single unit of a particular brand with the goal of attracting new users to a product

A

Trial pricing

45
Q

Offering a lower price for multiple units of a brand in hopes that consumer will be committed to this particular brand for several more purchases

A

Continuity pricing

46
Q

The number of intermediaries in the process of getting a product from the manufacturer to the consumer

A

Channel length

47
Q

The assumption that everyone perceives the world as we do

A

Phenomenal absolutism

48
Q

The bodies first in immediate response to a stimulus

A

Sensation

49
Q

Focusing on one or more environmental stimuli while potentially ignoring others

A

Attention

50
Q

The ability to pay attention to and to think about information

A

Cognitive Capacity

51
Q

The ability to interpret an assigned meeting to the new information by relating it to knowledge already stored in memory

A

Comprehension

52
Q

The minimum level of stimuli needed for an individual to experience a sensation

A

Absolute threshold

53
Q

The ability to detect changes in relative levels of stimuli. The amount of incremental change required for a person to detect a difference between two similar stimuli

A

Just noticeable difference/differential threshold

54
Q

Very brief recording of information that happens during sensation in the perceptual process. Last only a few seconds

A

Sensory Memory

55
Q

Small bits of information are paid attention to and processed for A short period of time

A

Short term memory

56
Q

People are able to consider approximately 5 to 9 units of information at one time in working memory

A

Miller is Rible

57
Q

Draws consumers attention in voluntarily because ads stick out or are different and interesting

A

Salient stimuli

58
Q

A stimulus that is new, original, different or unexpected

A

Novel stimulus

59
Q

The tendency for a person to perceive an incomplete picture as complete, either consciously or subconsciously

A

Closure

60
Q

The tendency to arrange stimuli together to form well organized units

A

Grouping

61
Q

When information is specific and easy to picture, imagine, and visualize

Example: smelling a cheeseburger is better than a picture of a cheeseburger

A

Concreteness

62
Q

People tend to forget details overtime

A

Transience

63
Q

If you do not use it you lose it, knowledge. If it is not used for a long time loss can occur. Information process more recently is easier to retrieve that information that was processed a long time ago

A

Accessible

64
Q

People who are often distracted by multiple tasks and forget what they are doing because they were distracted

A

Absentmindedness

65
Q

Refers to attention, comprehension, and the transference of information from short-term memory to long-term memory

A

Encoding

66
Q

Transference of information from long-term memory to short-term memory

A

Retrieval

67
Q

Shows that memory performance is in Hanst when people generate their own answers to questions rather than simply reading them

A

Generation affect

68
Q

Each piece of information stored in memory is connected to other pieces of information that are conceptually related

A

Associations

69
Q

Retrieval refers to the transfer of information from an active long-term memory to active short term memory

A

Activation

70
Q

The idea that when people retrieve a particular node they actually think about other closely related nodes

A

Spreading activation

71
Q

New associations compete with a block or associations

A

Associative interference

72
Q

Occurs when information learned earlier blocks memory from information learned later

A

Proactive interferenc

73
Q

Occurs when information learned later blocks memory from information learned earlier

A

Retroactive interference

74
Q

The principal that it is better to learn information in many different contacts in different brief sessions over time rather than one long cramming session

A

Spacing effect

75
Q
  1. Confusion
  2. Feelings of familiarity
  3. False memories
A

Misattribution

76
Q

The more familiar and initially neutral product becomes the more consumers like the product because repeated exposure to a product increases familiarity and like it

A

Mere exposure effect

77
Q

As the familiarity of a product claim increases the more consumers believe the claim

A

Truth affect

78
Q

Sometimes people can’t forget things they want to forget for example and advertising jingle

A

Persistence

Consumer Behavior (2 decks)

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