exam 2

Question 1

Eric von Hippel’s process for developing lead users involves

Answer 1

networking to identify lead users and culminates in a Lead User Conference

Question 2

Lead User Conference

Answer 2

share user needs and innovations and develop product solutions

Question 3

a Lead User is NOT the same as an

Answer 3

Early Adopter

Question 4

the three categories of trends discussed in class are

Answer 4

social, economical, technical

Question 5

according to the article Are You Ignoring Trends that could Shake Up Your Business, a trend can either

Answer 5

support your category, be disconnected from your category, or conflict with your category

Question 6

the associated strategies for trends are

Answer 6

support - infuse and augment
disconnected - combine and transcend
conflict - counteract and reaffirm

Question 7

industrial designers’ primary responsibility is

Answer 7

the user experience including aesthetic appeal, functional interfaces, and emotional appeal

Question 8

the most common structured approach to product development is called

Answer 8

the stage gate method

Question 9

the Stage Gate Process

Answer 9

organizes a product development project into a series of gates and stages

Question 10

Stage Gate - each gate is a

Answer 10

product review and a go/no-go decision for release into the next stage

Question 11

State Gate - if the gate is successful,

Answer 11

the project team is provided a duration, budget and deliverables for the next state, and the decision criteria for the next gate’s go/no-go decision

Question 12

the advantages of the State Gate process are

Answer 12

• structured approach to new product development and selection
• provide overview to management enabling decision making and resource allocation in a dynamic environment
• create realistic expectations of potential project success for project team members
• can provide feedback to diagnose problems with a company’s product development process

Question 13

design thinking is a highly

Answer 13

non-linear, messy, process; focused chaos

Question 14

the five steps in the design thinking process are

Answer 14

• empathize
• define
• ideate
• prototype
• test

Question 15

the design thinking process moves the group through three design spaces

Answer 15

inspiration, ideation and implementation

Question 16

how does the design thinking process move the group through three design spaces

Answer 16

using convergent and divergent thinking methods independently (divergent and convergent thinking do not mix well)

Question 17

design thinking strikes a balance between constraints of

Answer 17

desirability, feasibility, and viability

Question 18

design thinking uses a ______ paradigm where traditional product development uses an ______ paradigm

Answer 18

design; analytical

Question 19

design paradigm

Answer 19

creative team work, divergent and convergent, insight driven

Question 20

analytical paradigm

Answer 20

solve for the variable, convergent, data driven

Question 21

the KANO method classifies needs into three main groups

Answer 21

must-haves, linear satisfiers, and delighters

Question 22

quality functional deployment is also referred to as

Answer 22

“house of quality” (first house)

Question 23

quality functional deployment

Answer 23

translates needs (whats) into specs (hows), and links customer needs to shop floor controls

Question 24

a product concept answers the question

Answer 24

“HOW” to meet customer needs

Question 25

elements of a concept document for a tangible product include

Answer 25

• drawing or model
• descriptive text (targeted emotions)
• technology choice and form