exam 1 Flashcards
everyone is creative but
creativity can be very different from one individual to the next
the Torrance creativity index turned out to be a good indicator of
Creative accomplishments as adults
according to Creativity Crisis in America, American creativity scores
are decreasing
people who do not understand cognitive preferences tend to
personalize and/or avoid conflict
it is important for marketers and product innovators to recognize that on some level,
all consumer purchase decisions are emotional
the Weird Rules of Creativity article recommended for increased innovation
hire people you don’t like, promote people who oppose your ideas, get people arguing
according to Newsweek’s Creativity in America article, the accepted definition of creativity is
the production of something original and useful
the most widely recognized cognitive distinction is
between left brain and right brain
according to Putting Your Whole Brain to Work, the biggest barrier to recognizing the contributions of people unlike you is
ego
the two factors driving the increased need for innovation are
commoditization of products and increasing consumer expectations
creativity requires
constant shifting between the left and right halves of your brain
according to Sir Ken Robinson the thing that stifles creativity in children is
the education system
According to James Marsh, companies need to
exploit existing businesses while exploring new ones
the capabilities of a startup company test to reside in their
resources (especially their people)
as companies grow, the factors that determine what a company can and cannot do tend to be
processes and values
established companies tend to ignore disruptive technologies because
gross margins are too small and the market opportunity is too small
one of the basic truths in Christensen’s article on Disruptive Technology is that
technology supply greatly exceeds market demand
a disruptive technology disrupts
existing business models
industrial engineers primary responsibility is
the user experience, including aesthetic appeal, functional interfaces, and emotional appeal
the three areas that come together in any new product development include
technology, design, and user needs
a design language is
a set of signs, symbols, and icons
according to the article Designing Breakthrough Products most companies pursue a product development strategy of
technology substitution
according to the article Designing Breakthrough Products, a product development strategy aimed at transcending existing needs to develop breakthrough products is called a
technology epiphany
phenomenology is
the study of how people experience life
