Exam 2 Flashcards
How does porter describe corporate strategy?
overall plan for a diversified company
How does collis + Montgomery describe corporate strategy
it is a way a corporations seeks to create value through configuration and coordination of its multi market activites
What questions so Corporate strategy address
- what is the purpose of our company
- what strategic path should we take?
- what business should we be in
- what is best scope for company
Corporate Advantage and Corporate Strategy
The value a company creates and sustains through the configuration and coordination of multi-business activites
What does corporate strategy focuses on
- resources and capabilities the company possesses
- what businesses the company adopts or should
- form the org that the company adopts or should
What is Asnoffs Market/Product matrix
a company can pursue growth through a combination of market characteristics and product characteristics
Market characteristics
concentrating on exploiting existing market or exploring new markets
Product Characteristics
Pushing existing products into market or producing/offering new products
What is in Ansoffs Market/product matrix
Market development strategy: new Market and existing Products
Diversification strategy: new Market and new products
Market Penetration strategy: Existing market and existing product
Product Development Strategy: Existing market and new product
Market penetration strategy
Produces and sells more of same product in existing market (lowest risk
Product Development Strategy
Produces and sells new product in existing market (moderate risk)
Market development strategy
produces and sells existing products in new markets (moderate risk)
Diversification Strategy
Produces and sells products in new markets (highest Risk)
What is BCG’s Growth/share matrix
Tool to help companies allocate resources based on the attractiveness of their market and level of competitiveness
How can the BCG’s growth matrix be adapted to drive strategic experimentation for unpredictable markets
- accelerating innovation
- balancing investments
-selecting investments in a disciplined way - carefully measuring and monitoring experimentation
What is the BCG growth share matrix
Market Star Question Mark
Growth Cash Cow Dog
Rate. Relative Market Share
What is an SBU
Strategic Business Unit
What is in a balanced portfolio
Star: SBU with high market share and high growth rate
Question mark: SBU with low market share and high growth rate
Cash Cow: SBU with relative market share and low growth rate
Dog: SBU with low relative market share and low growth rate
Limitations and Extensions of Portfolio Frameworks
- Static framework
- Based largely on demand/product sideview; corporate advantage based on adapting to external factors
- Assumed that conglomerate was dominant form of org
- Strategic advantage is achieved through growth but based on redeployment and reinvested of internally generated cashflows
- overemphasis on planning
What is the collis and Montgomery framework
Corporate strategy is the creation of value through the configuration and coordination of the companies multimarket activities
What are the 5 elements of Collis and Montgomery Framework
Vision; Goals and objectives, resources; businesses; structure, systems, and processes
What are the stages in the Raw material to consumer value chain?
Raw materials (upstream)
intermediate manufacturer
assembly
Distribution
End user (downstream)
Vertical integration Backward into supplier functions does what?
- Assures constant supply of inputs
- protects against price increases
Vertical integration forward to distributor function does what?
- Assures proper disposal of outputs
- Captures additional profits beyond activity costs
How to choose vertical integration type?
which value adding activites to compete in and which are better suited for others to carry out
What is full integration
Suppliers straight to customers
What is taper integration
combines vertical integration with market exchange