Exam 1 Vocab Flashcards
Operational Effectiveness
doing similar activites better than competitors
Competitive Strategy
Doing different activites from rivals or similar ones in different ways
Strategy
establishing and sustaining a unique position; creating fit among activites
Types of strategic positions
Variety-based, needs-based, accessed-based
Variety-Based positioning
Producing subset or products
Needs-based positioning
Serving needs of particular group
Accessed-based positioning
finding different ways to access customers
Trade-offs
doing more of one thing and less of another
strategic advantage
Way of doing things that makes company more successful than others; coherent whole, greater than sum of individual activites
What are the 3 types of fit
Simple consistency, reinforcing fit, optimization of effort
Simple Consistency
fit between activities and overall strategy
Reinforcing fit
fit among activities themselves
Optimization of effort
fit with activites and high order goals and objectives
Value Chain Framework
maps out how activites fit together
Strategic group
group of firms that compete on similar strategies that differ from other groups