Exam 2 Flashcards
Response bias
tendency of survey respondents to answer questions in a particular directions resulting in biased or distorted data
Why might response bias occur?
Participant perceptions
Experimenter expectancies
Cross-cultural psychology
seeks to determine whether research results in psychology are universal across culture (etic) or culture-specific (emic)
Ways to increase the generalizability of data across cultures
Translate questions and surveys
Recruit and enroll a representative sample group
Internal Validity
the extent to which you can be confident that a cause and effect relationship cannot be explained by other factors
9 Threats to internal validity
history
maturation
testing
instrumentation
statistical regression
selection
“mortality”
diffusion or imitation of treatment
interactions with selection
External Validity
the extent to which the results can be generalized to other contexts, settings, and situations beyond the specific context of the present research; may be used interchangeably with generalizability
Generalizability
the extent to which results can be applied to a broader population based on the chosen sample; may be used interchangeably with external validity
Threats to external validity
Interaction of testing and treatment (due to methods)
Reliance on college students or white rates
Lack of focus on understanding minority groups (ethnocentrism)
Descriptive statistics
summarizes/characterizes data
Inferential statistics
helps us draw conclusions about research
Scales of measurement
nominal
ordinal
interval
ratio
Nominal scale
categories with labels; not ordered
Ordinal scale
order; difference cannot be quantified
Interval scale
order; exact difference between values
Ratio scale
interval scale + absolute zero
Mean
average
Median
splits distribution in half
Mode
value that occurs most often
Range
difference between largest and smallest scores
Standard Deviation
measures dispersion of data relative to its mean
Variance
total amount of variability
Variability
the spread around the mean
What is the difference between a bar graph and a histogram?
bar graphs represent qualitative data
histograms represent quantitative data