exam 2 Flashcards
price elasticity of demand
measure how responsive buyers are to price change
what % △ QD in response to 1% price △
PED equation
%△ QD
———-
%△ P
ex:
uber cut price by 15%
QD for uber rose by 30%
|30%|
——- = |-2| = 2
|-15%|
- ratio 2:1
for every 1% increase in P
QD decrease by 2%
elastic
QD is responsive to △P
- P increase = large △ in QD
inelastic
QD is not responsive to △P
- P increase = little △ in QD
unit elastic
% △ P will cause an equal % △ QD
- PED = 1
-ex:
↑ price 10% means △ QD will also be 10%
elastic demand curve
PED > 1
%△QD > %△P
- flat curve
perfectly elastic demand
PED = ∞
%△QD is ∞ for any %△P
- horizontal curve
inelastic demand curve
PED < 1
%△QD < %△P
- steep curve
perfectly inelastic demand curve
PED = 0
%△QD is 0 for any %△P
- vertical curve
Demand Elasticity Factor 1
- more competing products = greater elasticity
- more substitute = more elastic demand will become (more choices)
Demand Elasticity Factor 2
- specific brand vs. broad category of good
- specific brand have more elastic demand
- ex:
1. P of cheerios increase (specific brand) - people will substitute different cereals making it elastic
2. P of breakfast cereals increase (category of breakfast) - demand is inelastic since they would have to find an alternative breakfast
Demand Elasticity Factor 3
- necessities have inelastic demand
- things that you can’t go without, you will keep buying even if price increase
Demand Elasticity Factor 4
- consumer research = elastic demand
- consumers are willing to search for a low cost alternative making demand more elastic
Demand Elasticity Factor 5
- demand get more elastic over time
midpoint formula
measure % △ between 2 point
% △ QD or QS equation
Q2 - Q1
—————— x 100
(Q2 + Q1) / 2
% △ P equation
P2 - P1
—————— x 100
(P2 + P1) / 2
% △ QD if nothing is given
PED x % △ P
total revenue
price x quantity
- elastic demand: higher prices lead to less revenue
-inelastic demand: higher price lead to more revenue
Revenue - Elastic demand
price ↑ = revenue ↓
price ↓ = revenue ↑
Revenue - demand inelastic
price ↑ = revenue ↑
price ↓ = revenue ↓
cross - PED
% △ P of another good
- positive for substitute
(buy more good when price of another good ↑ ) - negative for complement
(good A price ↑ = good B QD ↓ )
cross - PED positive for substitute example
coke = $2
pepsi = $3
pepsi $ ↑ = buy more coke
cross - PED negative for complement example
cereal price ↑ 10%
QD for milk ↓ 6%
- 6 %
——- = -0.6
10 %
( -6 let us know its a complement)
income elasticity of demand (IED)
measure how responsive demand for a good is when income change
IED equation
% △ income
normal good
income ↑ normal good QD ↑
positive IED
inferior good
income ↑ inferior good QD ↓
negative IED
easy memorization
PED = price of this good (apple n apple
Cross - PED = price of another good
(apple n banana)
IED = price of income
(apple n paycheck)
Price elasticity of supply
measure how responsive sellers are to price change
PES
% △ P
perfectly inelastic supply
PES = 0
% △ QS = 0 for any % △ P
- vertical curve
inelastic supply
PES < 1
% △ QS < % △ P
- steep curve
perfectly elastic supply
PES = ∞
% △ QS is ∞ for any % △ P
- flat curve
elastic supply
PES > 1
% △ QS > % △ P
- flat curve
Supply Elasticity Factor 1
- inventories make supply more elastic
- inventories provide flexibility to respond quickly to price change
Supply Elasticity Factor 2
- easily available variable inputs make supply elastic
- input needed to expand production are easily available = elastic supply
Supply Elasticity Factor 3
- extra capacity = elastic supply
- if a business have capacity, they can produce more output w out raising cost
Supply Elasticity Factor 4
- easy entry n exist = elastic supply
- business able to easily enter or exit a market when price change
Supply Elasticity Factor 5
- supply is elastic over time
excise tax
Tax per unit
- tax already included in the price
sale tax
addition tax to the price
(increase total price)