exam 1 Flashcards
Economic
Way of thinking, study of choice
Cost-benefit principle
Suggest that action should only be taken if benefit > cost
• only do something when
Marginal benefit > marginal cost
Cost-benefit principle example
Store 1: Game cost $100
Store 2: Game cost $80
• what is the traveling cost to store 2?
• cost of traveling less or more than &20?
traveling cost = $10
10 < 20, yes ($10 profit)
traveling cost = $25
25 > 20, no ($5 cost)
Willingness to pay
Maximum amount buyer is willing to pay for something
• help convert non financial cost/benefit into money equivalent
Economic surplus
Measure how a decision improved well-being
• total benefit - total cost
Economic surplus example
Sony offer a paying job for $45000 / year
You would’ve accepted if its $ 35000 / year
Economic surplus = 45000-35000
= 10000
Framing effect
Decision affected by how a choice is presented
• clouds judgement
Framing effect example
Tee shirt
Shows original & sale price
Framing effect: makes u believe that since its on sale and cheaper, youre making profit
Opportunity cost principle
True cost of something is the most best alternative you have to give up
• every choice is a trade-off
Opportunity cost example
• you have 2 hrs of free time
You can..:
A) do hw
B) hangout
C) Netflix
D) nap
Do hw = giving up hangout (next best alternative)
Sacarcity
Resources are limited
Sunk cost
Cost that has been incurred and cannot be recovered
• ignore sunk cost
Sunk cost example
• You paid $10 for a movie, its 3 hours long
• You’ve been watching for 1 hr and its horrible
• Do you keep watching?
No, you already paid so you can’t get it back
But you can save 2 hours doing something better
Production possibility frontier
Shows different set of output that are attainable w scare resources
Marginal principle
Decision about qualities are best made incrementally
• break decision into small steps
• help maximize economic surplus
Marginal principle example
Deciding HOW MANY of something
• “how many worker should I hire?” NO
• “should i hire ONE more?” YES
• breaking “how many” into “1 more”
Marginal benefit
Extra benefit from 1 extra unit of good
Marginal cost
Extra cost from 1 extra unit
Rational rules
If something is worth doing, keep doing until marginal benefit = marginal cost
Interdependence principle
Best choice depends on
1. Your other choices
2. Choices other makes
3. Development in markets
4. Future expectation
• factor changing cause ur choice to change
- Your other choices
Interdependence principle
W limited resources, every choice made affect resources available for other decision
• ex: 24 hrs a day (limited time)
• amount of time available to study accounting depends on how much time is spent on studying econ
- Choices other makes
Interdependence principle
Choices made by other (business, people, gov) shape your choices
• your ability to date the Jack in ur class depends on the other people Jack might date in your class
• competing buyers in dating market
- Development in market
Interdependence principle
Change in prices & opportunity in one market affect choices you might make in other market
M
- Future expectancy
Interdependence principle
Present choice affect future choice
• ex: taking a class that fulfill prerequisite for future class
• shape ur future class choice
Principle connections
- Use marginal principle
• break it down - Apply cost benefit principle
• asset relevant cost & benefit
• mb > mc - Apply opportunity cost principle
• evaluate relevant cost & benefit - Interdependence principle
• help identify how change in factor affect choice
Individual demand
(graph) plot the quantity of an item that a consumer plan to buy at each price
• consumer
Graph
Price: vertical axis
Quantity: horizontal axis
Law of demand
Price fall = quantity demand rise
• downward sloping
Rational rule for buyers
Buy 1 more if marginal benefit > price
Diminishing marginal benefit
Benefit of a good declines as more is consumed by individual
• ex: eating Pizza
Slice 1: amazin
Slice 2: good
Slice 3: full
Slice 4: not good
Market demand
Purchasing decision of all buyers as a whole
Market demand curve
Plot total quantity of an item demanded by all buyers at each price
4 step to estimate market demand
- Survey
- At each price add total quantity demanded by all
- Scale up quantity demanded
• to represent whole market - Plot quantity at each price
Demand curve shift
Increase demand: shift right
Decrease demand: shift left
6 factors of demand shift
- Income
- Preference
- Price of related goods
- Expectations
- Congestion & network effects
- Type & number of buyers
normal good
good that increase in demand due to increase in income
ex: branded
new car
5 star hotels
inferior good
Good that decrease in demand because of increase in income
ex: non branded
old car
motel
complementary goods
goods that goes well together
- price of a good increase = decrease demand of complementary good
ex: hot dog + bun
Hot dog price increase
Bun demands decrease (cuz hot dog is too expensive so there no need for buns)
substitute goods
good that replace each other because it serves the same purpose
- price of good A increase —> increase demand of substitute
ex: price of coke doubles
pepsi demand increase
coke demand decrease
network effect
goods becomes more useful because a lot of people use it
- more people buy good, makes other want to buy the same good
increasing demands
congestion effect
good become less valuable when more people use them
- when more people began to go to your regular coffee shop, creating longer lines (congestions), you stop going
individual supply curve
shows quantity of an item that business plan to sell at each price
- upward curving
Law of Supply
price increase = supplied quantity increase
perfect competition
market that sells identical goods
ex: gasoline market
all selling the same good around the same price
price takers
market seller that is not able to dictate the market price
-have to accept the price set for the whole market cuz they can’t influence it
variable cost
cost that vary depending on the volume of good being produced or sells (business activity)
ex: labor, material, delivery
fixed cost
Cost that remains the same regardless of business activity
ex: mortgage, land
rational rules for sells in competitive market
sell 1 more unit if price»_space; marginal cost
marginal product
Additional output produced as a result of adding 1 more unit of input
Ex: marginal product of labor
- 2 worker = 10 donuts made
Add 1 worker (1 more unit of input) = 15 donuts made
Additional donuts produce as a result of hiring 1 more unit
diminishing marginal product
marginal product (benefit) of an input declines as you use more of it
- occur when input are fixed
- ex: fixed office space
as you add more people it becomes crowded
Market supply
sum of quantity supplied by each sells
movement along supply curve
price rise = quantity supplied rise
shift in supply curve
decrease in supply = shift left
increase in supply = shift right
5 factors of supply shift
- input prices
- productivity & technology
- prices of related input
- expectation
- type & number of sellers
substitutes in production
price of one good increase, decrease supply of another
Gas vs diesel (sub)
Producing 1 diesel more requires producing less of gas
complement in productions
price of complementary good (B) rise = supply of good A increase
command economy
government make economic decision about what to produce, how, and by whom
market economy
people & business makes economic decisions
traditional economy
people in a rural/tribal community make their own market
- no room for growth
market
any setting that bring together buyers (demand) & sellers (supplier)
equilibrium
point where there is no tendency to change
when is market in equilibrium?
when quantity demand = quantity supplied
equilibrium price
quantity demand = quantity supplied
equilibrium quantity
quantity demanded & supplied is at equilibrium price
shortage
quantity demand > quantity supplied
- cause price to rise
surplus
quantity demand <
quantity supplied
Disequilibrium cause
- queuing
- people waiting in line for new items - bundling of extras
- in order to buy a ps5 you have to buy game pass - secondary market
- allow sellers to change price
- ex:
play station ps5: $500
Facebook marketplace: $800
disequilibrium
market is not stable & certain
- is likely to change
increase in demand
(equilibrium)
shift right
increase in demand = buying larger quantity at each price
decrease in demand
(equilibrium)
shift left
decrease in demand = buying smaller quantity at each price
demand shift factors
(equilibrium)
- income
- preference
- price of complements & substitutes
- expectations
- congestions & network effects
- type & number of buyers
demand shift
price & demand moves together
increase in supply
(equilibrium)
shift right
price decrease = supply increase
decrease in supply
(equilibrium)
price increase = quantity supplied decrease
supply shift
price & quantity moves opposite
supply shift factors
- input prices
- productivity n technology
- other opportunity n price of related good
- expectation
5.type n number of sellers