exam 2 Flashcards
population
group of interest
sample
subset of the population that is chosen for the study
purpose of sampling
do not need and cannot possibly study entire population
goals of sampling
external validity, economic sample, representative of the population
sampling error
extent to which the sample is not representative
biased sample
some parts of sample are overrepresented, some underrepresented
nonprobability sampling
easier than probability sampling
convenience sampling
choosing people for your sample based on proximity and willingness… easiest/quickest way to sample
quota sampling
similar to convenience sampling, except you take steps to ensure that a certain number of people from a particular group are included in your sample
purposive sample
choose certain pockets of people to be in your sample that, in the past, have reflected the views of the views of entire population
probability sampling
better. everyone has equal probability of being in sample
error of estimation (margin of error)
degree to which the data obtained from the sample are expected to vary from the population. the smaller the error, the better the sample. function of three things: sample size, population size, variance of data
simple random sampling
type of probability sampling in which you choose a random set of people from the whole population tot be your sample. you need a sampling frame– the name and contact info for everyone in your population
not commonly used
systematic sampling
type of probability sampling in which you choose “every so many” individuals for the sample. do not need a sampling frame
stratified random sampling
divide population into strata; choose randomly from each stratum. need a sampling frame
cluster sampling
sample clusters of population first then work your way to the sample. do not need a sampling frame
threats to representativeness
- response bias - problem of nonresponse
- selection bias - sampling procedures produce biased samples. automatic in nonprobability samples can happen with probability samples
- misgeneralization - attempting to generalize results based on an unrepresentative or biased sample
descriptive research
used to describe the characteristics or behaviors of a given population in a systematic and accurate way
relies on external validity
two ways to collect data
- watch and record (observation and physiological measures)
- surveys (questionnaires and interviews)
naturalistic observation
observing an individual group in their natural habitat. this is unobtrusive and external validity is important
how to achieve unobtrusive observation
hide, habituation, participant observation, group infiltration
behavioral recording
observing behavior and recording “what” is happening
narratives
unstructured notes containing a full description of everything the subject says or does. typically from video or audio tapes.
field notes
more concise descriptions of behavior
checklists
structured description containing a tally of specific behaviors. behaviors to record are decided in advance, strong use of operational definitions