Exam 2 Flashcards
What are the three processes within memory?
encoding (recording the memory)
storage (maintaining memory over time)
retrieval (being able to recall the memory)
What is attention?
focusing awareness on a narrowed range of stimuli or events
What do studies suggest about attention and memory?
it is almost impossible to focus on two things and remembr them well
Who was the information processing theory made by?
Craik and Lockhard
What are the three levels of procesing?
Shallow
intermediate
deep
What type of encoding does shallow processing do?
structural encoding: emphasizes the physical structure of the stimulus (is word in capital letter)
What type of encoding does intermediate processing do?
phonemic encoding: emphasizes what a word sounds like (does the word thyme)
What type of encoding does deep processing do?
semantic encoding: emphasizes the meaning of verbal input (thinking about the objects and actions and wha they represent
How can semantic encoding be enhanced ?
process called elaboration
What is elaboration?
the linking of a stimulus to other information at the time of encoding (making connections to your own life to help memory stick)
What is visual imagery?
making visual images to help represent words to be rememebred
Who made the dual-coding theory?
Paivio
What was the basis behind the dual coding theory?
imagery faciliates memory because it provides a second kind of memory code and two codes are better than one
What is dual-coding theory?
holds that memory is enhanced by forming both semantic and visual codes since either can lead to recall
What is known about motivation to remember?
when motivation to remember is high at time of encoding, recall is better because it perceived to be more important
What is sensory memory?
holds information in its original sensory form for a brief time
-allows the sensation of visual patter, sound or touch to linger for brief moment after the sensory stimulus is over
What is short term memory?
limited-capacity store that can maintain unrehearsed information for up to about 20 seconds
How does information move from short term to long term memory?
rehearsal (repeating it over and over); without rehearsal information in short-term is lost in 10-20 seconds
What is the capacity of the short term memory?
Changed the capacity from 7 ±2 to 4 ±1
Why has the capacity of short term memory been overestimated?
researchers have often failed to take steps to prevent covert rehearsal or chunking
What is a chunk?
group of familiar stimuli storage as a single unit
What is the working memory?
temporary storage and manipulation of information
What is working memory capacity?
One’s ability to hold and manipulate information in conscious attention (Baddley)
What is long-term memory?
unlimited capacity store that can hold information over long periods of time
What type of memories suggest that long-term memories might be permanant?
flashbulb memories