Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

International Marketing > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

The systematic gathering recording and analyzing of data to provide information useful to marketing decision making

A

Marketing research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

International marketing research is often reflected where on the broader scope?

A

Unisys Corporation’s planning steps

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What kind of information or not ordinarily gathered by domestic marketing research department but are required for a sound assessment of a foreign market

A

Political stability
cultural attributes and
geographical characteristics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Unisys Corporation’s planning steps calls for collecting and assessing the following information:

A 
1 Economic and demographic 
2 cultural sociological and political 
3 climate overview of market conditions 
4 summary of the technological environment and 
5 competitive situation
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

This is general data on growth in the economy business cycle trends; profitability analysis for the divisions products and the like

A

Economic and demographic information

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Covers ecology, safety and leisure time in their potential impacts on division’s business

A

Cultural sociological and political climate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

A detailed analysis of market conditions that the division faces by market segment including international

A

Overview of market conditions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

A summary of the state of the art technology as it related to the division’s business

A

Summary of the technological environment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

A review of competitors sales revenue, method of market segmentation, products and apparent strategies on an international scope

A

Competitive situation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are the six steps of the research process

A

1 Define the research problem and establish research objectives
2 determine the sources of information to fulfill the research objectives
3 consider the costs and benefits of the research effort
4 gather the relevant data from secondary or primary sources or both
5 analyze interpret and summarize the results
6 Effectively communicate the results to decision makers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Which step of the research process is considered the most critical and why

A

Step 1 because The right question must be determined otherwise the entire investment could be wasted

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What are some common issues with secondary data faced in foreign markets

A

Availability of data
reliability of data and
compare ability of data

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What makes data in foreign markets have a lack of availability

A

Language and privacy concerns limit the access

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What limits the reliability of data in foreign markets

A

Will for Aer’s comment to improve the image of the country or company

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What limits the comparability of data in foreign markets

A

Data collected at random times and through random methods some data is reported into broad categories as well

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Data collected by an independent agency or individual rather than the firm conducting the research itself often used in market research

A

Secondary data

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What is one way of judging DATA validity

A

Checking the consistency of one set of secondary data with another set of known validity is an effective method

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

DATA specifically collected for the project at hand and gathered by the firms researcher

A

Primary research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

If after seeking all reasonable secondary data sources and research questions are still not answered where must the researcher go

A

Primary research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Six to determine what people in a sample our lake and often asks open ended questions to reflect a persons thoughts and feelings

A

Qualitative research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Usually a large number of respondents answer questions and DATA is presented as precise estimations in this type of research

A

Quantitative research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Expected to obtain structured responses that can be presented with precise estimations often summarized in percentages averages or other statistics

A

Quantitative research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

What does the product life cycle focus on

A

Importance of quality
competitive prices and
innovative products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

How is the power shifting in our economy

A

From seller to buyer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

How are customers now to find quality

A

In terms of their own needs and resources

26
Q

What is the market perceived quality

A

The customer’s perception of quality

27
Q

What is performance quality

A

This is the firms perception of quality

often misrepresented

28
Q

What are some examples of market perceive quality in terms of a flight

A 
Cost 
timely service 
frequency of flight 
comfortable seating 
good baggage claim service
29
Q

What are some examples of performance quality in terms of a flight

A

A safe flight

a safe landing

30
Q

Change is mandated by local product and service standards

A

Product homologation

31
Q

Used to identify concerns with the environmental consequences of a variety of marketing activities

A

Green marketing

32
Q

A bundle of satisfaction for utilities a buyer receives. this is considered to be more than a physical item

A

A product

33
Q

What does the utility of a product include

A

It’s form, taste, color, odor, texture, functions, the package, label, the warranty, manufacture and retail servicing, the prestige enjoyed by the brand, manufacturer’s reputation, country of origin and any other symbolic utility

34
Q

What is the first step to adaptation

A

Consider innovation

35
Q

What is meant by newness of a product And why must this be considered

A

How new the product is to the specific market and it is important to determine how the people will react to the product in a specific market

36
Q

Any idea perceived as new by a group of people is considered what

A

Innovation

37
Q

How can it be determined if a group will accept innovation

A

It all depends on the products characteristics in that market

38
Q

The adoption or spread of products across markets by increasing number of customers

A

Diffusion

39
Q

What is product diffusion dependent on

A

The ability to communicate relevant product information and new product attributes

40
Q

What are the core components of a product (inner circle)

A

Product platform
design features
functional features

41
Q

What are the packaging components of a product (middle ring)

A 
Trademark 
Brand name
price
quality 
package 
styling
42
Q

What are the support services components of a product (outer ring)

A 
Repair and maintenance 
installation 
instructions 
deliveries 
warranty 
spare parts
other related services
43
Q

What are the core components of a product

A

Consists of a physical product and variations can be added or deleted for different markets

44
Q

The less economically developed a market is….

A

The greater degree of change a product may need for acceptance

45
Q

What are two critical issues that affect product development according to green marketing

A

Control packaging of solid waste and consumer demand for environmentally friendly products

46
Q

How is Europe at the forefront of green marketing issues

A

The European commission issued guidelines for ecolabeling in 1992.
The EU requires that packaging material must be recycled or reused through all levels of distribution

47
Q

Mini otherwise successful marketing programs have failed because little attention was given to this component

A

Support services component

48
Q

In what type of market is industrial goods

A

B2B

49
Q

Industrial consumers are seeking profit but what is the ultimate consumer seeking

A

Satisfaction

50
Q

Our issues of standardization versus adaptation relevant in regard to industrial goods and why

A

No because industrial goods have one purpose and are not customized based on the location. Industrial goods are not specialized

51
Q

What are the three factors that affect the volatility of industrial demand

A

Sellers tend to be dependent on small numbers of customers
professional buyers tend to act in concert
changes in markets are accelerated by derived demand

52
Q

Demand that is dependent upon another source

A

Derived demand

53
Q

Where is industrial demand derived from

A

Consumer demand

54
Q

What is the most important difference between consumer an industrial markets

A

The cyclical swings in demand inherent in industrial market

55
Q

What are five ways to manage Industrial demand volatility

A

Maintain broad product lines and market coverage
raise prices faster and reduce ad expenditures during booms
ignore market share as a strategical goal
Eschew layoffs
focus on stability

56
Q

What countries are better at managing volatility in markets

A

German and Japanese firms

57
Q

What are the five stages of economic development

A 
The traditional society 
pre-conditions for takeoff 
takeoff 
drive to maturity 
the age of mass consumption
58
Q

Describe the five stages of economic development

A

The traditional society: The most important industrial the man will be associated with natural resources extraction
Pre-conditions for takeoff: Manufacturing is beginning primary needs will be related to agriculture in infrastructure development
Takeoff: Manufacturing of both semi durable and nondurable consumer goods has begun goods demanded relate to equipment and supplies to support manufacturing
Drive to maturity: The focus is more on low cost manufacturing of a variety of consumer and some industrial goods they buy from all categories of industrial products and services South Korea and Czech Republic
Age of mass consumption: countries where design activities are going on and manufacturing techniques are being developed they are mostly service economies Japan and Germany

59
Q

Many countries are placing great emphasis on education regardless of their low per capita GDP which allows them to do what

A

The potential to leverage technology transfers

60
Q

A series of five international industrial standards originally designed by the international organization for standardization in Geneva to meet the need for product quality assurance is in purchasing agreement

A

ISO 9000s

61
Q

What creates a product’s primary function

A

Physical attributes

International Marketing (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions