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DM Exam 1 > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

Dimensions of ecommerce security

A 
Integrity
Nonrepudiation
Authenticity
Confidentiality
Privacy
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2
Q

Integrity

A

ability to ensure that info being displayed on a website or transmitted or received over the internet has not been altered in any way by an authorized party.

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3
Q

Nonrepudiation

A

ability to ensure that e-commerce participants do no deny their
online actions

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4
Q

Authenticity

A

ability to identify the identity of a person or entity with whom you are
dealing on the internet

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5
Q

Confidentiality

A

ability to ensure that messages and data are available only to
those who are authorized to view them.

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6
Q

Privacy

A

ability to control the use of info about oneself

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7
Q

DOS attacj

A

flooding a website with useless traffic to inundate and overwhelm the network

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8
Q

DDOS attack

A

These attacks can lead to website shutdown, making it impossible for customers to access it or make purchases. System operations can shut down indefinitely.

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9
Q

Encryption

A

Process of transforming plain text or data into cipher text that cannot be read by anyone other than the sender and the receiver. Purpose is to secure stored info and secure info transmission

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10
Q

5 Steps in developing e-commerce plan

A
  • Perform a risk assessment: assessment of risks and points of vulnerability
  • Develop a security policy: set of statements prioritizing the info risks, identifying acceptable risk targets, and identifying the mechanisms for achieving these targets.
  • Develop an implementation plan: the action steps you’ll take to achieve the
    security plan goals
  • Create a security organization: educates and trains users, keeps management aware of security threats and breakdowns, and maintains the tools chosen to implement security
  • Perform a security audit: involves the routine review of access logs
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11
Q

Whats not a key factor for establishing ecommerce security

A

Data integrity

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12
Q

Confidentiality is confused with

A

Privacy

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13
Q

IoT- Internet of Things

A

Devices such as internet connected fridges or security cameras can be used to launch service requests against services

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14
Q

Asymmetric key cryptography is also known as

A

Public key cryptography

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15
Q

Methods of securing channels

A

Vpn
Digitsl certificates
Ssl/TLS

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16
Q

Firewall

A

Hardware or software that acts as a filter to prevent unwanted packets frim entering a network

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17
Q

First step in developing an ecommerce security plan

A

Perform a risk assessment

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18
Q

Paypal

A

Ex of online stored value payment system

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19
Q

PCI-DSS is a standard estsblished by

A

The credit card industry

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20
Q

NFC

A

Set if short range wireless technologies used to share info among devices with 2” of each other

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21
Q

Cryptocurrencies

A

Ripple
Monero
Ethereum

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22
Q

Online Marketing Communications used in each stage if consumer decision process

A

Awareness-need recognition-> search ->evaluation of alternatives -> purchase -> post purchase behavior-loyalty

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23
Q

Search engine marketing

A

Involves the use of search engines to build and sustain brands

24
Q

Search engine advertising

A

Involves the use of search engines to support direct sales to online

25
Q

Organic search

A

Inclusion and ranking of sites depends on a more or less unbiased application of a set of rules imposed by the search engine

26
Q

Keyword advertising

A

Merchants purchase keywords through a bidding process at search sites, and whenever a consumer searches for that word, their ad shows up somewhere on the page

27
Q

Changes Google has made to its searh engine algorithms

A

Panda- change in the Google algorithm to eliminate low quality sites from search results
Penguin- change in the Google algorithm to eliminate sites with low quality back links
Humminbird- semantic search component of Google’s search algorithm

28
Q

Percent of US internet users research online but do not buy

A

13%

29
Q

8% of internet users don’t shop online reporting issues of

A

Trust factor and hassle factors

30
Q

Two most important fsctors shaping the consumers decision to purchase online

A

Trust and utility

31
Q

Features if internet marketing

A

More communal
More peer to peer
More participatory

32
Q

Utility considered online includes

A

Better prices, convenience, speed

33
Q

Multi channel marketing plan contains

A

Mobile marketing
Website
Traditional online marketing

34
Q

Website function of anchoring brand online refers to

A

Central point for all marketing messages

35
Q

Possum

A

Google algorithm update related to local search

36
Q

Updates targets websites that violate googles guidelines

A

Fred

37
Q

The term search engines scouring the internet for content, looking over the code/content for each URL they find is

A

Crawling

38
Q

Recommended amount of characters for page title

A

50-60

39
Q

SEO is best executed when companies focus on what content is importsnt to

A

People

40
Q

What type of ads are considered display ads?

A

Banner ads, rich media ads, video sdd, sponsorships, native advertising

41
Q

Interactive advertising bureau

A
  • An American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
  • The guidelines are comprehensive recommendations of advertising experiences across diverse digital landscape including websites, mobile apps, social media, communication, and messaging experiences as well as new digital experiences like virtual reality and augmented reality
42
Q

Affiliate marketing

A

Commissions paid by advertisers to affiliate websites for referring potential customers to
their website

43
Q

Why would a merchant (seller) want to advertise on a comparison shopping engine (CSE) such as Google Shopping?

A

It’s a very cost effective way of advertising that does a good job of reaching the targeted
consumers

44
Q

The use of Comparison Shopping Engine (CSE) marketing involves which of the following actors?

A

merchant, CSE, product feed

45
Q

A CSE product feed is often formatted in which of the following ways?

A

Tab delimited
Csv
Xml

46
Q

Purchasing an online ad on a CPA basis means that the advertiser

A

pays only for those users who perform a specific action, such as registering, purchasing, etc.

47
Q

Which of the following is an automated, auction-based method for matching demand and supply for online display ads?

A

Programmatic advertising

48
Q

Group M, the world’s largest advertising buyer, requires which of the following in order for an ad to be considered viewable?

A

100% of the pixels must be in view for at least one second

49
Q

Ad blockers operate in a manner similar to which of the following?

A

Firewalls

50
Q

Most frequently affected by ad blocking

A

social network sites
Newsgroup/forums
Gaming sites

51
Q

Amazon’s Associates program is an example of which of the following?

A

Affiliate marketing

52
Q

Affiliates are like online

A

Salespeople

53
Q

In affiliate marketing, Rakuten advertising is sn example of an

A

Advertiser

54
Q

How is an affiliate publisher typically paid?

A

Commission

55
Q

Best practices for affiliate marketing

A

Look for additional opportunities
Work with reputable affiliates
Evaluate and adjust commissions over time

56
Q

5 elements if social marketing Process

A 
Fan acquisituon
Engagement
Amplification
Community
Brand strength

DM Exam 1 (2 decks)

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