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DM Exam 1 > Exam 1 > Flashcards

Exam 1 Flashcards

1
Q

8 unique features of e-commerce

A 
Ubiguity
Global reach
Universal standards
Richness
Interactivity
Information density
Personalization 
Social technology
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2
Q

Marketspace

A

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.

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3
Q

Ubiguity

A

Available just about everywhere at all times

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4
Q

Revenue model of an e-tailer

A

Includes B2B & B2C

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5
Q

Market opportunity

A

Refers to the company’s intended marketspace and the overall potential financial opportunities available tonthe firm in that marketspace

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6
Q

E-commerce

A

Digitally enabled commercial transactions between and among organizations and individuals

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7
Q

Freemium strategy

A

Company gives away a certain level of product or service without charge, but then charges a fee for premium levels of the product or service

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8
Q

Sales revenue model

A

The revenue model of an e-tailer

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9
Q

Business model

A

Set of planned activities designed to result in a profit in a marektplace

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10
Q

Value proposition

A

Addresses why the customer should buy from you

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11
Q

Which company used a transaction fee revenue model?

A

E* Trade

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12
Q

Market strategy

A

Specifically details how you plan to find customers and to sell your product

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13
Q

What gives a business mode credibility with outside investors?

A

Firms management team

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14
Q

Cloud computing

A

Form of computing that allows for computing power to be obtained through software applications on the internet. Allows for you to not need hardware or software

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15
Q

Public cloud

A

Exposed to the public and can be used by everyone

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16
Q

Private cloud

A

Used by a single organization, which aren’t exposed to the public

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17
Q

Hybrid cloud

A

Can be distributed among public and private clouds. Data from multiple orgs is stored in a shared environment

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18
Q

ICANN

A

Closest to being a manager of the internet. It coordinates the internets systems of unique identifiers: IP addresses, protocol paramager registries, and top level domain systems.

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19
Q

HTML (HyperText Markup Language

A

Provides web page designers with a fixed set of markup tags used to format a web page. Defines the structure of a doc, including headlines, tables, etc.

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20
Q

CSS

A

Tells browser how to display the HTML elements on screen.

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21
Q

Packet switching

A

Process of slicing digitial messages into parcels, sending them along different communication paths and reassembling them at destination point

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22
Q

IPv4

A

32-bit number that appears as a series if four separste numbers separated by periods

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23
Q

Domain name system

A

Allows a natural language expression, such as Google.com to represent a numeric IP address

24
Q

Cloud computing

A

Model of computing in computer processing, storage, software, and other services

25
Q

TCP/IP

A

Operates in the transport services and representation standards layer of Internet architecture

26
Q

Web runs in which layer of internet acrchitecture?

A

Applications layer

27
Q

US has given up control of:

A

IANA

28
Q

Cortana

A

Type of intelligent digital assistant

29
Q

VolP

A

Enables the transmission of voice over the internet

30
Q

Internet layer of TCP/IP is responsible for

A

Addressing, packaging, and routing messages

31
Q

Address used by a browser to identify the location of content in the Web

A

Uniform resource locator

32
Q

SMTP(simple mail transfer protocol)

A

Protocol used to send email to a server

33
Q

Protocol

A

Set of rules for transferring data

34
Q

ISOC(internet society)

A

Org that monitors Internet policies and practices

35
Q

Chrome

A

Most popular web browser as of Aug 2018

36
Q

Systems development lifecycle

A

Methodology for understanding the business objectives of any system and designing an appropriate solution

37
Q

Business objectives

A

Capabilities you want your site to have

38
Q

Why is system testing important?

A

Because it involves testing the site as a whole in a way the typical user will use the site

39
Q

Unit testing

A

Involves testing the site’s program modules one at a time

40
Q

Acceptance testing

A

Verifies that the business objectives of the system as originally conceived are in fact working

41
Q

A/B testing

A

Involves showing 2 versions of a web page or website to different users to see which one performs better

42
Q

Multivariate

A

Involves identifying specific elements, creating versions for each element, and then creating a unique combo of each element and version to test

43
Q

Responsive web design

A

Tools and design principles that automatically adjust the layout of a website depending on the screen resolution of the device on which it is being viewed

44
Q

Adaptive web design

A

Server side technique that detects the attributes of the device making the request and, using predefined templates based on device screen size along with CSS and Java-Script, loads a version of the site that is optimized for the device

45
Q

Major steps in the syten development lifecycle

A

Systems analysis/planning; systems design; building the system; testing; and implementation

46
Q

Systems design

A

Logical design and physical design

47
Q

Acceptance testing

A

Verifies business objectives of system are working

48
Q

Unit testing

A

Tests a sites program modules one at a time

49
Q

System functionalities

A

Types of info sydtem capabilities needed to achieve business objectives

50
Q

Website user interface (UI) refers to

A

Appearance and presentation of a website

51
Q

HTML for inserting line break

A

<br></br>

52
Q

Bulleted list with HTML

A

<ul></ul>

53
Q

Functionality not provided by a web server

A

Shopping cart

54
Q

Basic functionality not provided by ecommerce merchant server software

A

Marketing analytics

55
Q

CSS

A

Cascading style sheets

56
Q

Color CSS Syntax

A

Body {color: black;}

DM Exam 1 (2 decks)

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