Exam 2 Flashcards
Sample
The group of people taking part in a research investigation
Populations
The groups of people who are the focus of the researchers interest from which a sample is drawn
Representative
A sample which actually represents the population being studies
Bias
A systematic distortion
Generalisation
The extent to which findings and conclusions from an investigation can be applied to the population, made possible by a representative sample
Pilot study
A small scale version of an investigation before the real investigation
Aims of a pilot study
- to check a study will run smoothly and identify potential issues
- remove or re-word confusing or ambiguous words from interviews and questionnaires
- observers can be trained for observational studies
Control groupds and conditions
A control group is used as a comparison to the experimental group
Single - blind procedures
When participants are not told the aim of the study, and/or not told which condition they are in.
This is to control confounding variable and demand characteristics
Double-blind procedure
Neither the participants nor the researcher conducting the experiment know the aim of the experiment.
This prevents the investigator from influencing the investigation with their expectations of the results.
Random sample
All members of the target population have an equal chance of being selected in random sampling
Systematic sample
Every nth number of the population is selected
Stratified sampling
Where the composition of the sample reflects the proportions of people from different groups in the target population and are representative
Opportunity sample
Anyone who is willing to take part in a study is selecred
Volunteer
Participants will select themselves and volunteer to be part of the sample
Strengths of random sampling
- unbiased
- confounding and extraneous variables are equally divided into different groups
- therefore these studies have high internal validity
Limitations of random sampling
- time consuming
- sample may still be unrepresentative because of probability
- some participants may refuse to take part, leading to unrepresentative sample, and more like a volunteer sample
Systematic sample strengths
- objective
- researcher has no influence over the sample after the method has been selected
Systematic sample limitations
- time consuming
- if participants drop out it will be more like a volunteer sample
Stratified sample strengths
- very representative of the population as it actually reflects the composition of differen strata
- the results can be generalised to the larger population
Stratified sample limitations
- cant reflect and represent every way people are different, so it is impossible to completely represent the target population
Opportuinity sampe strengths
- convenient. Takes less time and money than other sampling methods
Opportunity sample limitations
- can be biased. Sample is unrepresentative of the target population as it it taken from one specific area
- the results cant be generalised to the larger target population
- reseracher has complete control over who is approached to take part in the study
Volunteer sample strengths
- very little effort by the researcher needed
- less time consuming than other sampling methods
- participants are more engaged becuase they have requested to be in the study
Volunteer sample limitations
- volunteer bias may effect results
- volunteers are more likely to be interested in the topic of research, and therefore be more likely to try and please the researcher
- this gives unrepresentative results so it is hard to generalise the findings
Correlation
A mathematical technique where a reseracher investigates an association between two variables (co-variables)
Co-variables
-the variables investigated within a correlation, for example height and weight. They are not referred to as the independent and dependent variables because a correlation investigates the association between the variables, rather than trying to show a cause-and-effect relationship
Positive correlation
As one covariable increases so does the other
Negative correlation
As one co-variable increases the other decreases
Zero correlation
When there is no relationship between the co-variables
Analysis of covariables
Correlations can be analysed using statistical tests. When calculated, the correlation has a value between -1 and +1 - the correlation coefficient. This tells us the strength and direction of the relationship between the two variables. +1 is a perfect positive correlation, and -1 is a perfect negative correlation. The closer to +1 or -1, the strongest the relationships between the co-variables. Weak correlations can be significantly significant