Exam 1 Vocab (Textbook) Flashcards
The group of people sitting in front of you, as you begin to speak; they can be described in demographic categories
Literal Audience
What the literal audience can become when you convince the members to think or act differently
Rhetorical audience
A comparison based on similarities between something familiar and something unfamiliar
Analogy
Making a case for a perspective, a change in belief, or a particular action
Advocacy
The act of making a speech to an audience
Delivery
Harmony among related parts
unity
Making good arguments that are supported by good grounds
Reasoning
Generalizations or commitments based only on your own personal perspective
bias
A graph that displays numerical information as rectangular bars in which lengths are proportional to their value
Bar graph
A tool for choosing a rhetorical audience as people in a specific role in order to change their perspective on your topic
“As” test
Term for the study of how language, argument, and narrative can persuade an audience
Rhetoric
Judgments (criticism and praise) phrased in terms of “I” rather than “you”
“I” statements
A diagram that shows the relationship of parts
Chart
The coexistence of numerous ethnic, cultural, political, or religious groups in one nation
Pluralism
Rules, standards, or principles that govern people’s conduct, or habitual moral behavior
Ethics
A graph that displays numerical information as a series of data points connected by straight lines
Line graph
A group of people who share a common set of concers
Public
An assertion (a claim) supported by evidence, expert opinion, data, or a logical claim (grounds)
Argument
A statement to be proven or agreed to
Claim
Surveying your audience’s beliefs, values, experiences, and motivations
Audience analysis
The people who have something to lose or gain as the result of a decision or policy. They have an interest in that decision
stakeholders
The context of relevance to the audience, for the information or arguments of a speech; often articulated in the introduction and conclusion
Frame
An attempt to influence an audience
Appeal
Evidence, expert opinion, data, or a logical chain in support of an argument
Grounds
A statement of the relevant meaning of a word, phrase, or term
definition
population characteristics, such as age, gender, or income
demographics
A pictorial representation of the parts of an object
diagram