Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

fmd forecasting > exam 1 (e - commerce) > Flashcards

exam 1 (e - commerce) Flashcards

1
Q

What is a significant rise in retail sales in 2020 and 2021?

A

increase of 14.4 % in its peak

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is a continuous growth of E-commerce retail sales from 2018 to 2027 (expected)

A

Online sales have been continued growing and are expected to have 1.72 trillion dollars which is 20% of retail stores

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is US sales trend?

A

Amazon ranks number 1 on sales followed by walmart and apple

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Definition for E-commerce

A

digitally commercial transactions between organizations and individuals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Definition for E-business

A

the use of the internet or electronic data interchange

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Definition for commercial transactions

A

the exchange of value (money) across organizational or individual boundaries in return for products and services

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Difference between E-commerce and E-business: Which one has a broader meaning?

A

E - business has a broader meaning that is an umbrella term of all business being done online.
Ex:
marketing their products online to attract customers to their brick and mortar store.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is dotcom (company)?

A

conducts business primarily through a website and internet key component in its business.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is dotcom bubble?

A

stock market bubble that was caused by speculation in internet based business from, 1995 to 2000

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

8 Unique Features of E-commerce Technology

A
  1. Ubiquity
  2. Global reach
  3. Universal standards
  4. Richness
  5. Interactivity
  6. Personalization (custom
  7. Social Technology
  8. Information density
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

what is Ubiquity?

A

available everywhere

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is Global reach?

A

reaches across national boundaries

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is Universal standards?

A

shared by all nations and differ from one nation to the next

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is Richness?

A

online merchant to deliver marketing messages video, audio, and text messages

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is Interactivity?

A

technology allows two way communication between merchant and consumer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is Personalization (custom)?

A

allows personalized messages to be delivered to people and groups

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What is Social Technology?

A

users create content consumed by large audiences on social network platforms

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What is Information density?

A

amount of information to all market becomes less expensive with higher quality

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What is the type of e - commerce called B2C?

A

business selling to consumers
ex: amazon, priceline, Zara, Realisation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

What is the type of e - commerce called B2B?

A

businesses selling to other business and is the largest form of e commerce
ex: amazon business, allbaba.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

What is the type of e - commerce called C2C?

A

consumers sell to each other
ex: airbnb, craigslist, ebay

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

What is the type of e - commerce called C2B?

A

individuals sells good and services to companies
Ex: upwork, fiverr, scripted

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

What is On-Demand Economy?

A

digital transportation in which companies are providing products and services on their doorstep
ex. Instacart, lyft, doordash

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

What are the 4 P’s of e - commerce strategy?

A

product, prices place, and promotion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

What is product?

A

physical item or service sold

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

What s price?

A

the amount customer pays for product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

What is place?

A

the need to have products or services available in many locations

28
Q

What is promotion?

A

any means to spread word about product

29
Q

What is product driven?

A

focus on products and services sold by the company and works well when its from particular product categories
ex. Office depot, staples

30
Q

What is customer driven?

A

websites designed to meet needs sharing common characteristics

31
Q

What is market segmentation?

A

Divides potential customer into segments by customer characteristics

32
Q

What is demographic?

A

age, gender,income,race

33
Q

What is geographic?

A

zip code, where they from, city, country

34
Q

What is psychographic?

A

values,goals,needs,hobbies

35
Q

What is Behavioral ?

A

purchasing habits, brand interactions

36
Q

What is micro marketing?

A

Is the practice of targeting very small market segments

37
Q

What is the usage based market segmentation?

A

Customizing experiences to match behavior patterns of buyers and shoppers

38
Q

What is the five stage model of customer loyalty?

A
  1. Awareness stage
  2. Exploration stage
  3. Familiarity stage
  4. Commitment stage
  5. Separation stage
39
Q

What is the awareness stage?

A

message should inform

40
Q

What is the exploration stage?

A

how product world and encourage switching brands

41
Q

What is the familiarity stage?

A

customers to purchase or request a call

42
Q

What is the commitment stage?

A

reinforce goods feelings and remind customers to buy

43
Q

What is the separation stage?

A

customers not targeted in ads

44
Q

What is MCKinsey and company’s SIX behavior categories?

A
  1. Simplifiers
  2. Surfers
  3. Bargainers
  4. Connectors
  5. Routiners
  6. Sporters
45
Q

What is simplifiers?

A

use internet to make their lives easier and with convenience

46
Q

What is surfers?

A

use internet for wide purposes among buying products

47
Q

What is bargainers?

A

internet for combination of shopping to find deals

48
Q

What is connectors?

A

internet newcomers to connect and communicate to offline brands

49
Q

what is routiners?

A

internet as regular source of info and aren’t online shoppers

50
Q

what is sporters?

A

focus on sports and entertainment and use it for info

51
Q

What is touchpoints?

A

are online and offline customer contact points

52
Q

What is touch point consistency?

A

goal of providing similar levels and quality service at all touch points

53
Q

What is search engine marketing?

A

A digital marketing strategy in search engine results pages

54
Q

What is the top search engine providers?

A

Google, Miscorsoft, Bing, Yahoo

55
Q

What is the pay per click? PPC

A

primary type of search engine advertising

56
Q

What is the click through rate? CTR

A

1-4 percent with an average of 2 percent

57
Q

What is the search engine optimization? SEO

A

The process of improving the ranking of web pages with search engines

58
Q

What is a banner ad?

A

rectangular object on a web page that displays graphic which includes the link

59
Q

What is a rich media ad?

A

interactive features that engage with uses by animations where the ad expands to a size bigger and smaller or even a video

60
Q

What is a video ad?

A

tv like advertisement that appears as in page video commercial

61
Q

What is email marketing?

A

Can be a powerful element of advertising

62
Q

What is a affiliate marketing?

A

A form of marketing where a firm pays a commission to other websites (blogs as well) for sending customers their websites

63
Q

What is pay for performance?

A

The affiliate gets paid only if users click on a link a purchase a product

64
Q

What is direct competitors?

A

companies offering the same products, they sell the same types of target market
ex: zara and mango (fast fashion) OR everlane and reformation (sustainable)

65
Q

What is indirect competitors?

A

companies with different products that target same types of clients
ex: mc donald vs dominas pizza OR netflix vs tik tok

fmd forecasting (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions