exam 1

Question 1

Fashion is a style or a set of trends that is popular in the present and accepted by a wide audience. (T or F)

Answer 1

True

Question 2

Fashion includes not only clothing, but also ways of behaving or thinking. (T or F)

Answer 2

True

Question 3

The use of social network sites (SNSs) can be considered as fashion because a majority of consumers accept
them these days. (T or F)

Answer 3

true

Question 4

Fashion is a transitory increase or decrease over time. (T or F)

Answer 4

False (a trend)

Question 5

Fashion is a reflection of contemporary society that is constantly changing with psychological, sociological,
cultural, and commercial aspects. (T or F)

Answer 5

True

Question 6

Trend analysis firms publish books to illustrate their forecast about 6 months ahead of the fashion season. (T or
F)

Answer 6

False (18 months)

Question 7

A —– is a transitory increase or decrease over time and can also be described as “A shift in the prevailing
thought process that eventually manifests itself in a range of popular tastes and, ultimately, consumer goods”

Answer 7

trend

Question 8

Many times, forecasters focus on large-scale shifts in cultural indicators. These —- cross industry lines
because they involve shifts in lifestyles, reflect changes in generational attitudes, or mirror cycles in the economy
(textbook p. 4).

Answer 8

megatrends

Question 9

—- may be felt over the period of a decade or more, from the first time that they surface to the time that
they influence purchasing decisions on a mass scale (textbook p. 4).

Answer 9

megatrends

Question 10

A —- is a trend of even shorter duration than a fashion. A —- is an item or style that is introduced, gains
visibility, generates multiple purchases or replacements purchases, and reaches a plateau level of widespread
acceptance that endures for a long period of time with only minimal changes (textbook p. 8).

Answer 10

fad, classic

Question 11

— to a method of systematically tracking and analyzing trends using media sources

Answer 11

environmental scanning

Question 12

— seeks to identify how past trends will change and project their influence on the future. It undertakes
both scientific skills and creative concepts.

Answer 12

forecasting

Question 13

— discriminates between types of consumers based on demographic and psychographic
characteristics.

Answer 13

consumer segmentation

Question 14

The most important economic trend is ——. After the recession began in 2008, consumers
modified their spending habits and lifestyles.

Answer 14

consumer spending

Question 15

— process begins 2 to 3 years before the arrival of merchandise in the retail store. The
process includes textile development, color forecasting, and style development as showcased in the international
fashion shows and manufacturers’ showrooms

Answer 15

short term forecasting

Question 16

—– (5 years or more) is a way to explore possible futures and to build a shared vision of an
organization’s direction and development. —- can be more significant for an organization
because it looks at —- change and —–. Demographic forecasts are among the most stable types of
forecasts. Forecasting social change and technological developments is more difficult

Answer 16

long term forecasting(2) social change, demographics