Exam 1 DIG. MARK. Flashcards
1
Q
When a brand advertiser pushes OUT a message.
A
Outbound Marketing
2
Q
When a brand advertiser pulls in the audience/consumers.
A
Inbound Marketing
3
Q
Newsworthy, time-sensitive content that is linked to a topic and is best suited to a particular moment in time.
A
Topical Content
4
Q
Content that can be used at various stages of the buyer’s journey.
A
Evergreen Content
5
Q
What are the 2 main objectives of social media?
A
- Awareness
2. Interest
6
Q
An inbound advertising channel that matches searcher intent with relevant ads intended to meet consumer needs.
A
Paid Search
